Aswathy Prakash
Bengaluru
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
Experienced Marketing Specialist with a proven track record of 8 years in the industry. Known for a decisive and hardworking approach, consistently delivering results. Skilled in devising creative strategies that captivate audiences and drive business growth. Proficient in graphic design, copywriting, and project management, enabling effective execution of marketing campaigns from start to finish. Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
8
8
years of professional experience
Work History
Consultant - Marketing Operations
Cognition Solutions
03.2024 - Current
- Implemented and supervised market research projects from start to finish with focus groups, surveys, and interviews.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Spearhead multi-channel B2B marketing campaigns, incorporating email marketing, LinkedIn outreach, webinars, and paid advertising to enhance brand engagement and lead generation.
- Leverage marketing automation tools to segment target audiences strategically, ensuring personalized engagement and optimizing conversion rates.
- Analyze campaign performance metrics using Power BI and data analytics to track key performance indicators (KPIs) and refine marketing strategies.
- Develop and execute end-to-end webinar campaigns, including audience targeting, landing page creation, email sequencing, and post-webinar follow-ups, improving customer retention and engagement.
- Collaborate cross-functionally with content, sales, and product teams to develop tailored value propositions and messaging strategies aligned with business objectives.
- Generated reports to support the development and implementation of marketing plans.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Educated staff on organizational mission and goals to help employees achieve success.
- Frequently inspected production area to verify proper equipment operation.
- Gathered, organized and input information into digital database.
- Observed packing operations to verify conformance to specifications.
- Evaluated customer needs and feedback to drive product and service improvements.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Campaign Manager
Grow10X Pty Ltd
11.2019 - 02.2024
- Designed and implemented end-to-end campaign automation workflows, enhancing customer acquisition and engagement.
- Conducted data-driven audience segmentation and targeted outreach campaigns, leading to a significant increase in MQL-to-SQL conversion rates.
- Developed and maintained content strategy and paid media campaigns, ensuring brand consistency and lead nurturing.
- Oversaw marketing operations and performance tracking, implementing optimizations based on real-time analytics and ROI assessments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Optimized email campaigns to increase open and click-through rates.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed policy positions and wrote public statements outlining stances.
- Networked among donors and fundraised to generate money for campaign.
Sales Executive
StockHolding
11.2018 - 10.2019
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Met existing customers to review current services and expand sales opportunities.
- Managed lead generation through primary and secondary market research, identifying potential client opportunities and driving customer acquisition efforts.
- Conducted daily market analysis to provide clients with data-driven investment insights.
- Maintained customer databases and CRM systems, ensuring accurate records and personalized follow-ups.
Business Analyst
Imaginet Ventures
05.2017 - 10.2018
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Utilized data visualization techniques to present and explain complex data sets.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Identified patterns and trends in large data sets and provided actionable insights.
- Analyzed business and market trends, providing strategic insights to enhance marketing and sales strategies.
- Supported digital marketing initiatives, including SEO optimization, paid media management, and website analytics.
- Assisted in executing brand awareness campaigns, improving lead generation and market penetration.
Education
MBA - Marketing And HR
06-2017
Bachelor of Arts - Commerce
05-2015
Skills
- Digital advertising
- Social media marketing
- Channel marketing
- Creative direction
- Demand forecasting
- Customer segmentation
- Promotional planning
- Campaign management
- Direct mail Campaigns
- Email Marketing
- Marketing Analytics
- Report Generation
Personal Information
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Tamil
Intermediate (B1)
Malayalam
Bilingual or Proficient (C2)
Certification
1. LinkedIn Sales Navigator - LinkedIn
2. B2B Marketing on LinkedIn - LinkedIn
3. Advance Branding - LinkedIn
4. Inbound Sales - Hubspot Academy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Documented and resolved Email Deliverability which led to increase in registration for events.
- Achieved 50% increased interest in product demo by introducing Hubspot for automation tasks.
Software
HubSpot – for email marketing, lead nurturing, and automation workflows
Salesforce Marketing Cloud (SFMC) – especially if you’ve worked with customer journeys or email campaigns
Brevo or Mautic – email and campaign automation
LinkedIn Campaign Manager – for B2B paid marketing campaigns
Google Ads – for paid search/display campaigns
Power BI – for creating dashboards and campaign performance tracking
Excel (Advanced) – for data segmentation, pivot tables, and reporting
Canva – for designing marketing collateral and social content
Interests
Marketing Operations
Email Marketing
Inbound Marketing
Outbound Marketing
Timeline
Consultant - Marketing Operations - Cognition Solutions
03.2024 - Current
Campaign Manager - Grow10X Pty Ltd
11.2019 - 02.2024
Sales Executive - StockHolding
11.2018 - 10.2019
Business Analyst - Imaginet Ventures
05.2017 - 10.2018
Sree Narayana Guru College of Arts And Science - Bachelor of Arts, Commerce
Sri Krishna College of Engineering And Technology - MBA, Marketing And HR
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