Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Tony Cheung

Tony Cheung

Sports And Leisure
Ma On Shan,New Territories

Summary

Ex-national team athlete starting a sports equipment and apparels business after the playing career.

Expert in sports marketing and sporting goods distribution, successfully developed the awareness and sales network for international sporting brands such as adidas, OBO, and Kookaburra in the Greater China area.

Good connection with resellers, provincial training bases, and sporting institutes in mainland China.

Heavy involvement in the administration of the sport of field hockey in domestic and international domains.

Established a social enterprise to support the local community by sustainable business model.

Overview

40
40
years of professional experience
4
4
years of post-secondary education

Work History

Business Owner

Sports Direct
Hong Kong
01.2000 - Current
  • Official distributor of adidas hockey, handball, and team wears in the Greater China region since 2016
  • Official distributor of adidas volleyball in Hong Kong since 2016
  • Sports apparels manufacturer since 2002

CEO

Sports Direct Company Ltd
Shenzhen
01.2015 - Current

CEO

Aton Sports Equipment Company Ltd
Shenzhen
01.2016 - Current

Director

"What Is" Board Game Cafe
Hong Kong
01.2006 - 12.2010
  • The first board game cafe in Hong Kong

Education

Master of Business -

Curtin University of Technology
Australia
08.1999 - 05.2000

Bachelor of Social Sciences (Hons) -

The University of Hong Kong
Hong Kong
08.1989 - 05.1992

Skills

Market strategies

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Accomplishments

International Hockey Federation (FIH)

  • Umpires Manager (Asian Champions Trophy)
  • International Umpire (Asian Games, East Asian Games, Asia Cup)


Asian Hockey Federation

  • Umpires Educator (Umpiring courses in Chinese Taipei and Sri Lanka)


China Hockey Federation

  • Umpire of National Games of China


Hong Kong Hockey Association

  • Council member (ex-officio): 2000-2015
  • Chairman of Promotion & Development Section (elected): 2000-2015
  • Men's National Squad Committee member
  • Umpires Section Committee member and course instructor
  • National team athlete: Asian Games, Asia Cup, National Games of China (1997-2000)


Elite Sports Club (~200 active members)

  • Chairman

Timeline

CEO

Aton Sports Equipment Company Ltd
01.2016 - Current

CEO

Sports Direct Company Ltd
01.2015 - Current

Director

"What Is" Board Game Cafe
01.2006 - 12.2010

Business Owner

Sports Direct
01.2000 - Current

Master of Business -

Curtin University of Technology
08.1999 - 05.2000

Bachelor of Social Sciences (Hons) -

The University of Hong Kong
08.1989 - 05.1992
Tony CheungSports And Leisure