Surabhi Kulkarni

Erbs is a brainchild of a strong-willed team infusing creative skills and aesthetic innovation through collective imagination. We are Erbners who are passionate about indoor gardening & plant life.
Erbs aspires to promote and educate the masses about the necessity of flora and the benefits of living in a greener homely environment.

Our Vision & Mission
Erbs, is a catalyst that makes a gardener's trip to a digital nursery hassle-free and easy. We want to plant the seeds of awareness related to indoor gardening in the hearts of the young and the old. We dream of a utopian world devoid of the climate crisis and abundant with foliage. We wish to take one step at a time towards the climate save movement, by sourcing one plant life to one home at a time.

About
We source aesthetic & customized potted plants by helping our Erbners build their ideal Erbie. We provide them with a collection of Erbies and Erbies' Abodes. We track the health of the Erbies that Erbners take home. We provide them with an Erbner's Guide which includes reliable information about the said plant, the right pot for planting it (Erbie's Ideal Abode), and how to take care of it (Babying the Erbie). Plants have their own special name under “Erbs Calls It”.

Our Tribe, Our Community, Our Essence
At Erbs Community, we call our gardeners Erbners and our plants as Erbies. We encourage our tight-knit community to share their Gardening Stories on our platform. Erbs Artzone is a space where the love for Gardening is expressed in the form of different art forms by writers, artists, bloggers, influencers, and designers. We invite Gardening enthusiasts to throw light on their personal tips and hacks in maintaining plant health.
At the core of Erbs Community, we wish to communicate the beauty of every single Erbie. We strongly abide by our creative innovation and believe in slowing down the fast city life in by adding value of plants as soul cleansers. The aim is to think larger than mankind.

BizzGig is a promotional platform that manages & conducts events that promote small business entrepreneurs and local artists, creating opportunities for event managers and business for hospitality services.

About
As two women entrepreneurs, we've experienced the struggle it takes to start something during a pandemic situation and just have a digital platform to get the sales in. Being a performance poet, I know what it takes to find a place to present my work during a pandemic situation and have nothing but a digital platform to express myself. Thus, the feel of a live audience reacting & appreciating talent is something every artist is now craving for. Over the past year, the concept of a Flea Market or Open Mic hasn't been set eyes on for obvious reasons. We intended to give it a kickstart by creating a platform for young entrepreneurs & small business owners to display their products & work as well as provide a stage for the artists.

Success Story:
BizzGig has successfully arranged a Flea Market to promote local startups that were born during the peak pandemic period. Along with that, BizzGig arranged an Open Mic to create a stage for local musicians, poets, and stand-up comedians.

Takeaways from Organization:

• Got exposed to work activities for HR managers, specialists and recruiting agents.
• Witnessed investigations and employee complaints including to promote equitable workplace.
• Raised concerns and got educated about disciplinary issues.
• Recommended appropriate innovative ideas to seniors.
• Evaluated human resources structure and plans.
• Worked under departmental stakeholders across organization to understand work environment and structure.
• Learnt how to maintain proper flow of communication and execution of planned initiatives and projects in Workplace.
• Got trained about company policy and government initiatives.
• Drafted contracts
• Data Management with Advance Excel
• Participated in training to develop and strengthen HR services, relationships and mission.

Role at Organization:
- Marketing:
Identification of potential customers, prospect analysis, buyers, clients, and market opportunities.
Market research, social media marketing, brainstorming, advertising, promotional ideas, budgeting, etc.
- Sales:
The closing of the client The Ganache stimulated business for the company in the long run.
- Business & Content Writing:
Demonstrating effective writing, documentation, proofreading and high quality contracting skills
- Relationship Management:
Business networking & communication, Team Management

Contribution to Organization:

• Developed and strengthened relationships with potential clients.
• Achieved a sales target by securing new client for company.
• Maintained up-to-date knowledge of Social Media Marketing and performed competitor analysis in terms of clients.
• Developed and executed sales presentations as well as attended sales training workshop.
• Market Research for the company's product and clientele.

Role at Organization:

i. Represented Euphoria Studios at BNI-Business Network International – Zenith West
ii. Business Marketing and Strategizing Modules in different areas of Pune.
iii. Social Media Management and Marketing
iv. Client Dealing
v. Entire Conceptualization, Planning, and Management of Events

Contribution to Organization:

• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Developed strategic communication and marketing plans.
• Collaborated with outside agencies to manage project progress and milestones.
• Recruited, hired, and trained interns with an eye for performance.