Renita Samantha Ferreira
Margao
Summary
Self-motivated professional with 10 years of experience in marketing, content, branding, campaign planning, business development, program management, across a variety of start- ups, colleges, and multi-national enterprises. Creates and implements successful sales and marketing strategies regardless of scale and budget. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
11
11
years of professional experience
Work History
Program Manager
Salesforce
04.2021 - Current
- Plan and execute 4 programs to generate awareness, engage learners, drive net-new credentials, and connect learners to Salesforce partners to grow the Salesforce industry
- Collaborate with multiple internal and external stakeholders – customers, partners, workforce development orgs, government bodies, NGOs to ensure delivery of programs in scope, budget & timeline
- Manage partner accounts for India and serve as an expert on the industry needs
- Serve as an intermediary between Salesforce, customers, partners, and public, molding the skilling image
- Create overall marketing campaigns, program planning, key message conception, and delivery
- Co-ordinate with agencies and creative teams to build images, display ads, social content, videos, etc
- Create agency briefs, plan digital media and work with agency to improve campaign performance
- Lead Fundamentals, a 3-week free virtual learning program, in APAC to grow the Salesforce ecosystem
- Engaged 13k learners through webinars, presentations, digital marketing, email campaigns, social media,
- Set up and oversee reporting and dashboards for global teams with 20 key metrics of 35k learners
- Planned, designed the virtual Career fairs platform, authored all communications, directed multimedia strategy, managed timelines & deliverables across 5 stakeholder teams for 4 virtual career fairs in APAC
- Devised marketing strategy, multichannel communications and delivered sessions to 50+ employers and 2000+ job seekers for the India, ASEAN, and Australian career fairs
- Drove 35k student registrations across 450 colleges in India in FY22 for the Student Program
- Investigate concerns and work with the cross-functional teams to resolve them
- Achievements: Received “Certificate of Awesomeness” twice, the 1st was in 9 months of joining
Assistant Professor
Colleges Affiliated with Goa University
07.2017 - 04.2021
- Developed academic curriculum, training material and trained students in the subjects of Marketing, Brand Management, Services Marketing, Product Marketing, Sales Management, CRM, Retail Marketing, Consumer Behavior, etc
- Conducted 30+ events, seminars, workshops, industry interactions, guest lectures and field visits
- Used variety of learning modalities and support materials to facilitate learning process, course syllabi and accentuate presentations.
- Mentored 52 students, tracked their academic progress, provided career advice and assisted in placement efforts
Senior Marketing Consultant
Nearbuy by Groupon
03.2016 - 06.2017
- Responsible for lead generation, business development, B2B marketing, marketing campaigns and corporate strategy to grow the Travel Vertical in Goa
- Built strong relations with 200+ hotels, directed marketing plans, negotiated rates, oversaw inventory , proactively serviced needs, maintained customer satisfaction to achieve profit goals
- Developed marketing presentations, public relations campaigns, articles and newsletters.
- Planned and executed events and marketing programs to increase qualified leads.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data, pricing and promotion strategies to increase revenue 100 %.
- Prepared market research, competitor benchmarking to identify emerging regional trends
- Liaised the operations of the Nearbuy Goa office and 4 employees
- Achievement: Grew Goa portfolio from 20 to 400 in 1 yr, 3 times YoY revenue in December
Team Manager
NTT DATA Pvt. Ltd
07.2012 - 09.2015
- Led a team of 3 responsible for managing the NTT DATA brand in India
- Brand Management: Responsible for all branding activities – collateral, partnerships, events, employer branding, and workplace branding
- Corporate Communications: Headed content creation and development of all India communications
- Content Management – Created content for corporate communications (internal & external), social media posts, emailers, case studies, event stories, press releases, newsletters, client sales collateral, etc
- Program Management: Worked with senior leadership to develop innovative campaigns to drive business goals within scope, timelines and budget
- Change Management: Guided the brand change management for 2 recently acquired companies
- Media Relations: Managed 10+ external marketing partners in multimedia, PR, advertising, production to develop and execute advertising campaigns in print, radio, OOH
- Public relations: Started the public relations function for India, wrote, edited, and coordinated 5+ press releases, facilitated executive engagements and accomplished 142% increase in PR coverage YoY
- Event Management: Ideated, planned and executed 20+ events and sponsorships
- Achievements: Promoted from Team Lead to Team Manager in less than a year due to exceptional performance
- On the Spot Award and won Best Team Award twice
Associate Consultant
Infosys Ltd
05.2011 - 07.2012
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
- As a Domain Consultant provided strategic inputs for Sales & Marketing in the Life Sciences Consulting vertical
- Interacted with clients to gather their business needs, requirements and document business processes
- Conducted Secondary Research, Gap Analysis, etc. to identify current industry trends & challenges
- Achievement: Scored 7.5/8 in Client Satisfaction Survey
Education
MBA - Marketing
Xavier Institute of Management And Entrepreneurship (XIME)
Bangalore2011
Skills
- Communication
- Collaboration
- Inter-personal
- Fast - learner
- Leadership
- Ownership
- Key decision making
- Strategic planning
- Stakeholder Relations
- Campaign management
- Market planning and execution
- Media relations
- Project Management
Languages
English
Portuguese
Konkani
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Program Manager
Salesforce
04.2021 - Current
Assistant Professor
Colleges Affiliated with Goa University
07.2017 - 04.2021
Senior Marketing Consultant
Nearbuy by Groupon
03.2016 - 06.2017
Team Manager
NTT DATA Pvt. Ltd
07.2012 - 09.2015
Associate Consultant
Infosys Ltd
05.2011 - 07.2012
MBA - Marketing
Xavier Institute of Management And Entrepreneurship (XIME)
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