Talented senior brand designer brings brands to life using innovative thinking, out-of-the-box creativity, experience and empathy to build brands that connect and engage. Curious and resourceful, leading with grace and clear communication, adapts easily to tight deadlines and shifting priorities to deliver design solutions that meet individual client/project objectives and budget requirements.
Hi, I’m
PATTI GLENN
Nevada City,CA
Summary
Overview
11
years of professional experience
Work History
BRIARPATCH FOOD CO-OPGrass Valley, CA
BRAND COORDINATOR
11.2020 - Current
Job overview
- As lead brand designer and part of small, nimble team, championed company growth and goals through brand refresh for store expansion, developing design systems to ensure brand compliance
- Lead design strategy for new website to reflect and strengthen brand story; conceptualized better user experience for both customers and for content creators and delivering launch on time and under budget
- Reduced time spent on web management by 50% and increased site visitor engagement by 28%
- Lead design strategy with internal and external firms to ensure new store interior design and promotion reflects brand story
- Communicate openly with senior team members to convey progress and address project barriers
- Established brand systems for multi-store environment through new DAMs, digital kiosks and menus, and other internal workflows
- Coordinated innovative ideas and strategies for advertisements, in-store messaging, marketing materials and external PR to attract new audiences and deepen existing customer engagement and to accomplish marketing objectives
- Motivated team members and train new designers on best practices for workflow & asset management
- Lowered annual stock image costs by 30
PATTI GLENN CREATIVENevada City, CA
VISUAL DESIGNER, BRAND CONSULTANT
03.2019 - 11.2020
Job overview
- Lead design strategy and brand builds from concept through to final implementation across all channels (print, digital and environmental)
- Presented work professionally to clients, in-house designers, user experience teams and key stakeholders at different project stages
- Distilled complex features and content into simple visual elements
- Followed and applied brand standards for consistency across visual designs
- Delivered quality, cohesive designs ready for deployment with necessary documentation for successful implementation
- Supported marketing teams, creating, deploying and optimizing campaigns for various clients
ELECTRONIC SCRIP, INCAuburn, CA
LEAD VISUAL DESIGNER, BRAND MANAGER
08.2011 - 03.2019
Job overview
- Coordinated closely with marketing team to develop strategies to boost brand awareness
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach
- Collaborated directly with executive team, creates and designs all communications, ensuring increased brand trust and engagement
- Developed style guide and asset library along with system to track and train internal teams for 22% increase in web engagement and 40% increased trust with end users and customers across all platforms
- Provided full creative direction and design of quarterly print and digital magazine for major grocery chain
- Supported marketing teams, creating, deploying and optimizing campaigns for loyalty marketing clients
- Managed ads, content development, design and quarterly production
- Developed weekly email and promotions calendar, improving consistency, using dynamic and personalized content, resulting in 55% increase in open rate
Education
Cal Poly Humboldt (HSU)Arcata, CA
BA from Spanish
University Overview
Cal Poly Humboldt (HSU)Arcata, CA
Bachelor of Arts from Fine Arts
University Overview
Skills
- Illustrator, InDesign, Photoshop, After Effects
- XD, Sketch, Figma
- WordPress / wCMS
- Brand identity design
- Fluent in creating prototypes and mock ups to express concepts and ideas
- Marketing strategy, user journeys and targeted marketing
- Campaign performance tracking
- Customer needs assessments
Websites
Languages
Spanish
Professional Working
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I dwell in possibility.
Timeline
BRAND COORDINATOR
BRIARPATCH FOOD CO-OP
11.2020 - Current
VISUAL DESIGNER, BRAND CONSULTANT
PATTI GLENN CREATIVE
03.2019 - 11.2020
LEAD VISUAL DESIGNER, BRAND MANAGER
ELECTRONIC SCRIP, INC
08.2011 - 03.2019
Cal Poly Humboldt (HSU)
BA from Spanish
Cal Poly Humboldt (HSU)
Bachelor of Arts from Fine Arts
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