Julia Tice
Marketing Director
Stillwater,Minnesota
Summary
Creative Marketing and Media business founder with 20+ years of experience in the Marketing-Media industry. Expert in analyzing market and financial data to create media budgets that optimize profitability. Skilled in fostering client growth and brand awareness through the development of innovative marketing campaigns.
Overview
25
25
years of professional experience
1
1
Social Media Master Certification
Work History
Founder of Marketing/Media Company
Lighthouse Marketing Media
Stillwater, Minnesota
11.2002 - Current
- Created marketing budgets for several businesses using strategic planning and application
- Developed and executed marketing campaigns to target appropriate target audiences
- Leveraged key metrics to optimize and scale cost-effective partner performance
- Utilized research to create actionable go-to-market strategy
- Managed business development roadmaps to add uniqueness and innovation to company success
- Devised organizational vision, mission, and foundational structure to facilitate early growth
- Executed and updated marketing plans to increase branding exposure, customer traffic and sales
- Identified, implemented, and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs
- Developed, maintained, and deepened strategic partnerships with agencies, and media outlets
- Generated new business by reaching out to prospective clients by e-mail, and key word search
- Secured press releases for businesses with various media outlets
- Prospected and trained media assistants
- Director of marketing for tICE CONSTRUCTION, TICE-HAUSE DESIGN/BUILD AND JG
Marketing Director
Tice Companies- Tice-Hause Design/Build
Stillwater, United States
10.2002 - Current
- Handled marketing budgets and media expenditures for all Tice companies
- Originated brand development and brand strategy, including logo design and taglines
- Conducted all-staff marketing meetings
- Secured influencer for influencer marketing campaigns
- Wrote commercial scripts and acted as the Executive Director for commercial videos
- Ongoing content strategy for social media using KPA
- Researched, negotiated, and placed all media
- Created and implemented digital and social media marketing campaigns.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Account Manager
CBS Radio
Minneapolis, MN
05.1996 - 07.2001
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals
- Consistent Award-winning performance in new business development and exceeding sales goals
- Negotiated contracts and closed agreements to maximize profits
- Pitched to new clients by leveraging client base and targeting strategic partnerships
- Completed monthly sales audit reports and expense reports
- Met engaged and pursued customers through networking, referrals, and marketing
- Developed sales strategies and comprehensive understanding of customers' business models
- Developed strategic growth plans for new and existing customers.
Education
Concordia
Skills
Key Partnership Cultivationundefined
Accomplishments
- Stillwater Chamber of Commerce Ambassador
- Leadership in the Valley 2021-2022
- Social Media Master Certification- Splash Media University- 2018
- Pro bono marketing and membership growth for the Stillwater Area Green Business Directory
- Negotiated with media outlets and vendors, saving companies thousands of dollars annually
- Quadrupled sales for a local Art event and created new revenue streams
- Handled over half a million-dollar media budgets and saved clients 20- 25% in media expenditures
- Maximized media buying with bonus commercials and value-added advertising for several small businesses
Certification
Social Media Master Certification Splash Media U
Interests- sailing, travel, food
Sense of adventure is what lead to my interest in sailing. I fell in love with the ability to chart my own course and navigate new waters.
Travel is good for the soul. It allows you to explore new cultures, marvel at natural beauty and exquisite architecture that stands timeless.
The experience of travel leads to exploring new cuisine, from Asian to Italian to Mexican and American. Once you taste and love new cuisine you inevitably try to recreate it.
Timeline
Social Media Master Certification Splash Media U
06-2018
Founder of Marketing/Media Company
Lighthouse Marketing Media
11.2002 - Current
Marketing Director
Tice Companies- Tice-Hause Design/Build
10.2002 - Current
Account Manager
CBS Radio
05.1996 - 07.2001
Concordia
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