Harsh Shah
Mumbai,Maharashtra
Summary
Dynamic and forward-thinking brand marketer with proven record of accomplishment in marketing and advertising during 9 year career. Worked on multiple facets of marketing communication for brands across major categories driving impactful, award winning campaigns. On a pursuit of working with purpose-driven brands and organizations who are trying to change consumer behavior at scale.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Vice President - Business & Growth
Jack In The Box Worldwide
Mumbai, Maharashtra
11.2019 - Current
- Spearheaded cross-functional initiatives across
departments to achieve business goals for bottom-line
profits. - Leading operations and business strategy for retainer
clients which span across digital communications,
content marketing, web asset development, social
media marketing, film/video production, vendor
management and media. - Identified and solved issues with production, workforce
and team sourcing to drive business objectives. - Working with brand leaders to define and execute brand
growth plans and go-to-market strategies which achieve
business objectives across platforms. - Key Achievements – Growing Lakme Fashion Week with
200% growth in engagement on Instagram and adding
30k new organic followers. - Growth for Dermafique on ecommerce with 3X sales
y-o-y. - Launched Lotus Suncare influencer campaign which
achieved 1.59Mn views and 306k engagement driving
brand awareness along with execution of IPL TVC during
the pandemic.
Senior Brand Services Director
Mullen Lintas, IPG Group
Mumbai, Maharashtra
06.2019 - 10.2019
- Leading ATL and BTL communications for Saffola Oats,
Baja Avenger, SBI Life and Tata Cliq. - Heading digital communications and responsible for
getting teams up to speed on digital marketing platforms. - Responsible for end-to-end planning and execution of
brand campaigns along with supporting senior
management on team building, planning new business
pitches and incorporating IMC plans for brands. - Key Achievements: Led and launched IMC for Saffola Masala Oats to drive brand penetration in South of India.
- Ensured creative success for Tata Cliq's Smartronic sale campaign.
- Led and delivered Bajaj Avenger's #RideToReboot film.
Business Director
Indigo Consulting (Publicis Group)
Mumbai, Maharashtra
02.2019 - 04.2019
- Leading YouTube India’s social media business across platforms and channels.
- Key Achievements: 1) Launched Youtube India’s Instagram page and expanded the digital footprint of the brand on social media which garnered 100K+ followers in a week.
- 2) Led the campaign launch of Youtube Music in India which reached the #1 spot on iOS app downloads within a week and #3 on android play-store.
Associate Business Director
Jack In The Box Worldwide
Mumbai, Maharashtra
11.2017 - 01.2019
- Complete business ownership for brands and associations of strategic importance.
- Spearheading financial management, resource planning, operations and brand strategy for businesses.
- Accountable for pro-active leadership that encourages teams to perform to the best of their ability.
- Key Accounts Lead: Tata Motors, Bru Coffee (HUL),
Godrej No.1, PNB MetLife, Unilever Careers. - Key Achievements: Led a massive brand re-positioning campaign for Tata Motors called Connecting Aspirations
which delivered 5.7+Mn views, 300k website visits and 900+ organic entries. - Led the pitch and won agency's first BFSI client, PNB Metlife while driving a successful product campaign for the brand and 60L revenue.
- Led and won a unique pitch to acquire the ecommerce mandate for all Hindustan Unilever brands which helped brands champion ecommerce across platforms.
- Launched a UK based fintech brand, Clearscore in India through a 3-part TVC.
- Helped set-up industry best practices amongst teams.
Director of Brand Relations
Baaash Digital (Digital arm of Creativeland Asia)
Mumbai, Maharashtra
06.2017 - 10.2017
- Built robust teams across verticals and develop internal competencies.
- My key responsibilities here included anchoring existing brands and define streamlined processes in place while maintaining healthy profitability across brands.
- Key Accounts Lead: Mercedes Benz India, Godrej Cinthol, Godrej aer, Godrej Protekt, Godrej Corporate, Parker, Luxor.
- Key Achievements: Instrumental in building a lean team for the agency to cater to digital needs of the clients.
- Effectively trend-jacked a Father’s Day campaign for Godrej aer.
- Successfully launched Mercedes India’s 1st award winning activity on Instagram to support the launch of Mercedez Benz AMGGTR.
- Led the strategic framework along with operations to launch Cinthol’s Men’s content marketing platform, ‘Awesome Men’.
Senior Business Manager
Jack In The Box Worldwide
Mumbai, Maharashtra
08.2015 - 05.2017
- Driving seamless execution of brand and product campaigns long with providing business and communication solutions, hence driving growth for the brands.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor solutions to individual markets.
- Key Accounts Lead: Louis Philippe & The Label, Fair & Lovely (HUL), WAI WAI Noodles, Google,Godrej.
- Key Achievements: 1) Implementing content-to-commerce approach for Louis Philippe’s content platform ‘The Label’ which achieved 2.9Mn+ pageviews and logged 1Mn+ sessions
- Successfully implemented the launch of FAL BB Cream in the Indian market.
- Initiated and developed FAL’s beauty content platform to drive consumer acquisition and retention.
- Overlooked the go-to-market strategy and led the brand launch of Wai Wai noodles in India.
- Bagged the business of Godrej No.1 and launched an award winning campaign for the brand which helped regained 13% market share, 11Mn video views, 6% increase in band lift and 12.7% lift in ad recall.
Asst. Business Manager
The 120 Media Collective Pvt. Ltd
Mumbai, Maharashtra
08.2014 - 08.2015
- My prime focus here was to drive new business initiatives related to digital video content solutions for brands, close inbound enquiries and maintain long term business relations.
- Implemented several weekly initiatives, increasing sales
by 20% in 12 months - Key Accounts: Amazon.in, Budweiser, Google, Zoomcar, Talentica, Livspace, The Tara SharmaShow.
Manager
UVAR Global
Mumbai, Maharashtra
01.2014 - 07.2014
- Driving business development, brand tie-ups and
strategic partnerships. - Increased revenue growth of 6L per month.
- Key accounts: Eskay Group India, Nature Care Eco Solutions, The Big Door, Stained Glass Lounge, Asia On My Plate, FTV White Lust: URParty
Marketing Executive
RRR Exim Consultants Pvt. Ltd
Mumbai, Maharashtra
07.2012 - 12.2013
- Accountable for growing the market share of the organization along with catering to business enquiries in the international markets like USA, China and South America.
- Traveled to source products and drive marketing through trade shows and industry conferences
Education
BSC -
Bhavan’s College of Science
04.2010 - 03.2012
Airawat Aviation Commercial Pilot Ground Training
06.2008 - 09.2008
HSC - undefined
Bhavan’s College of science
SSC -
Bhavan’s A. H Wadia High School
Skills
Brand Management
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Top 30 Under 30 - Account Management: 2018
Honored and proud to be selected as one of the top 30 digital marketing professionals in India
- Rising Star: 12/2017
Got featured in one of India's top online media publications
- CMS ASIA – Best Use of UGC 2018, SouthAsia
Godrej No.1’s Punjab Campaign
- Kyoorius 2018 – Branded Social Channel
Build Green Hell on Instagram for Mercedes Benz India for the launch of AMGGTR
- Few Featured Campaigns
Trend jacking Father’s Day campaign for Godrej aer
Mercedes Benz AMG GTR – Beast of The Green Hell – Instagram Campaign
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Vice President - Business & Growth
Jack In The Box Worldwide
11.2019 - Current
Senior Brand Services Director
Mullen Lintas, IPG Group
06.2019 - 10.2019
Business Director
Indigo Consulting (Publicis Group)
02.2019 - 04.2019
Associate Business Director
Jack In The Box Worldwide
11.2017 - 01.2019
Director of Brand Relations
Baaash Digital (Digital arm of Creativeland Asia)
06.2017 - 10.2017
Senior Business Manager
Jack In The Box Worldwide
08.2015 - 05.2017
Asst. Business Manager
The 120 Media Collective Pvt. Ltd
08.2014 - 08.2015
Manager
UVAR Global
01.2014 - 07.2014
Marketing Executive
RRR Exim Consultants Pvt. Ltd
07.2012 - 12.2013
BSC -
Bhavan’s College of Science
04.2010 - 03.2012
Airawat Aviation Commercial Pilot Ground Training
06.2008 - 09.2008
HSC - undefined
Bhavan’s College of science
SSC -
Bhavan’s A. H Wadia High School
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