Federico Sandoval

Transform information into engaging messages, that engage, connect, and convert.

Website Design

• Responsive, mobile-friendly
• On-page Optimization
• WordPress
• Elementor Expert
• Shopping Carts
• UX/UI
• Name Registration
• Green Web Hosting
• Social Media Integration

Artificial Intelligence

• AI Aided Video Publishing utilizing multi-language and ethnic avatars.
• Design customer interactions
• Interact face-to-face with the audience & build stronger business relationships.

Print-on-demand

• Create and sell custom products online. Turn transform ideas into premium products that leave lasting impressions.
• Premium products that one can customize and sell. Printed and shipped on demand, under one's brand.
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Branding

• Mission Statement Exercise- Define one's ideal customer, describe the type of organization one represents, the voice in which it wants to be heard by others, feelings that are evoked, what tangible impact is provided. Exercises includes:
• Desired qualities
• Value proposition
• Target audience
• Pain points
• Marketing angle

Local SEO

Optimize all your marketing efforts to reach a target audience.

• On-page optimization
• Google My Business
• SEO Software
• Performance tracking
• Keyword Analysis
• Directory Marketing
• Name Optimization

Graphic Design

• Logos
• Corporate identity
• E-books
• Illustrations
• Brochures
• Folders
• Stationery
• Presentations

Photography

• Jewelry Catalog
• Travel photography
• Forests
• Food
• Photo retouching
• Color balancing

Content Marketing

• AI assisted articles, take photos, e-book, slideshows, illustration, photo-retouching, videos, photons, and more.

Social Media Optimization

• Manage profile, connect to Facebook, Twitter, Instagram, and LinkedIn, and post content, photos, links, and videos to all.

Managed Web Hosting Service

• Eco-friendly web hosting powered by wind energy, tailored for WordPress & Elementor

E-commerce

• Sell anywhere, to anyone across the internet and around the world. Control everything from one's smartphone.
• Incorporate marketing tools like Mailchimp, plus Google and Facebook advertising to grow your business fast.

UX/UI

• UX/UI designer planning the design layout, visual elements and ways to interact with the user.

• Revamped work strategies and processes to accomplish agency objectives.
• Established procedures and quality standards for department.
• Designed and produced websites and corporate identities for internet and brick-and-mortar businesses.
• Created marketing strategies in order to develop early-stage e-business ideas to life.

• Assessed marketing copy, art comps and final designs.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Performed market segmentations, targeting and positioning for each product line.
• Developed result-oriented enhanced initiatives in strategic collaboration with customer service, merchandising, developers.
• Designed monthly print & web promotions.
• Collaborated in the development of shopping spree contests designed to increase sales and a better definition of the ideal customer´s profile.
• Presented sales results, customer profiles, and purchasing patterns.
• Collateral- branding projects for 10buckboutique.com & dutyfree.com.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Performed market segmentations, targeting and positioning for each product line.

• Contributed to optimizing workflow of publishing Art Department. Design and produce over 25 magazines and hardcover coffee-table books for the cruise line and casino industry. From sketching thumbnail concept sketches to client contact and on-press checks, duties were all-encompassing. Clients included billion-dollar properties such as:
• Caesars Palace
• MGM Grand
• The Desert Inn
• NYNY Hotel & Casino
• The Venetian
• Rio
• Royal Caribbean
• Celebrity Cruises
• Costa Cruises

The first desktop publishing teacher at Rutgers University. Taught design fundamentals and early desktop publishing software. Classes included:

• Design Principles
• Typography
• Design Fundamentals

• Designed website layouts, templates and unique branded looks.
• Worked with clients to gather and define requirements, establish scopes and manage project milestones.
• Completed in-depth product design tests using updated software tools.
• Contributed to optimization of corporate in-house advertising department. Involved in designing annual reports, booklets, direct mail campaigns, and other collateral branding materials.

• Thought design programs to over 600 students, subjects included Photoshop, Illustrator, and QuarkXpress
• Demonstrated productive interpersonal relationships with students, staff members, parents and administrators.
• Responded to students' questions, displaying thorough and updated graphic design knowledge.
• Implemented evaluations and provided students with specific feedback.
• Supported technology design, testing and execution by providing research-based product and process knowledge
• Provided technical and functional recommendations based on project requirements
• Assessed department activities, determining ways to enhance operations performance

is the largest independent design consultancy in the world with partners such as Woody Pirtle and Paula Scher.

• Worked for some top designers from the 80s. Helping put together client presentations, generate sketches, coordinate projects, set type, and get embossing and paper samples. Designed website layouts, templates and unique branded looks.
• Worked with clients to gather and define requirements, establish scopes and manage project milestones.
• Developed display, marketing and packaging materials to support product branding strategies.
• Worked with clients to gather and define requirements, establish scopes and manage project milestones
• Designed creative digital displays used in online advertising for local businesses
• Met with customers to present mockups and collect information for adjustments
• Worked with design systems to develop and present prototypes for focus group evaluation

Walker Group/CNI- WPP Group

Graphic designer working in a multidisciplinary design firm with offices in New York and Los Angeles.

• Designed website layouts, templates and unique branded looks.
• Collaborated with architects, interior designers, and industrial designers from all over the world in creating retail architecture, visual merchandising, and corporate identity programs.
• Completed in-depth product design tests using updated software tools.
• Met with customers to present mockups and collect information for adjustments.

Projects included:

• Burdines
• City Bank
• The Brick Warehouse Corp.
• FAO Schwarz
• Breuninger
• El Corte Ingles
• Developed print materials such as brochures, banners and signs
• Met with customers to present mockups and collect information for adjustments
• Completed final touches for projects before rollout
• Applied knowledge of production to create high-quality images
• Designed website layouts, templates and unique branded looks
• Built corporate brands by designing cohesive looks between elements
• Contributed design ideas in early planning stages with customers and project managers