E.L. VALENTINE

Clients:

• DAVIES-MOORE AD AGENCY—Healthwise, Bardenay, University of Idaho, Boise Philharmonic
• CLM MARKETING & ADVERTISING—Idaho Dept. of Health & Welfare, Western Idaho Fair, Idaho Central Credit Union
• SCENTSY, INC.—corporate office
• DBSI GROUP—corporate office
• INDEPENDENT CREATIVITY (SELF)—Troy McClain, Boise Philharmonic, The Tanya Acker Show, Steve Eaton Music, K&D African Hair Braiding, Battleship IOWA, True Story Project

Responsibilities:

• Wrote advertising copy for TV, radio, print and online content, adhering to employers' overarching brand identity and personality.
• Customized brand style (logos) and message (taglines, vision statements, other copy) to reach and capture target audience interest and drive engagement.
• Won Silver Rockies copywriting awards (Radio, 2008), (Corporate Video, 2016).
• Humming Bull Storytelling Competition 1st Place (2018)
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.

• Keynote speaker: Family Advocates, ArtsNorthwest, KymFest
• Lead storyteller and writer of The Mammal Problem (a play performed off-Broadway at the Anne L. Bernstein Theater in New York)
• Featured performer: TEDxBoise, Idaho Songwriters Association, Treefort Music Fest, Story Story Night and more
• Winner of the 2018 Humming Bull Storytelling Competition in Sun Valley, Idaho

PUBLICATIONS: Ramona Sentinel | Gilroy Dispatch | Del Mar Times | Wood River Weekly

Responsibilities:

• Wrote 500- to 1000-word multiple-sourced articles, up to 2 per day, on deadline and in AP style.
• Covered a variety of beats: City Council, Development & Land Use, Education, Water District, Fire & Police and Human Interest for more than 6 years in California and Boise.
• Mentored and supervised by retired Wall Street Journal reporter, editor and bureau chief, Wayne Green.
• Provided field reporting during major events to gather and share reactions from individuals directly impacted.
• Won 2004 Best Spot News (California Newspaper Publishers Association)
• Wrote Wood River Weekly's most popular news article in its history. 'Grand Theft Water' received >3,000 online views in addition to regular hardcopy distribution.

Responsibilities:

• Developed original content for 10 to 15 clients monthly using social listening and independent sources.
• Applied current editing and photography tools to tell compelling stories and reach benchmarks for "likes" and "follows".
• Created dynamic graphics and pieces to increase website and social media traffic, spiking reach by 100% and more.
• Strengthened content through copywriting and editing blog articles, posts, white papers and more.

Responsibilities:

• Wrote health and wellness articles for Optum Health employee and member informational portal
• Researched topics using evidence-based medical resources—focus area: Mens Health, Heart Health
• Promoted to Editor after 9 months
• Developed Optum Health style guide based on AP and AMA templates with consideration for online (screen not print) reading.