Creative Director
Clients:
- DAVIES-MOORE AD AGENCY—Healthwise, Bardenay, University of Idaho, Boise Philharmonic
- CLM MARKETING & ADVERTISING—Idaho Dept. of Health & Welfare, Western Idaho Fair, Idaho Central Credit Union
- SCENTSY, INC.—corporate office
- DBSI GROUP—corporate office
- INDEPENDENT CREATIVITY (SELF)—Troy McClain, Boise Philharmonic, The Tanya Acker Show, Steve Eaton Music, K&D African Hair Braiding, Battleship IOWA, True Story Project
Responsibilities:
- Wrote advertising copy for TV, radio, print and online content, adhering to employers' overarching brand identity and personality.
- Customized brand style (logos) and message (taglines, vision statements, other copy) to reach and capture target audience interest and drive engagement.
- Won Silver Rockies copywriting awards (Radio, 2008), (Corporate Video, 2016).
- Humming Bull Storytelling Competition 1st Place (2018)
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.