Marketing Material Design
The Botanic Garden
02.2021 - Current
Hi, I’m
Cassandra Cowles
Canton,MI
Summary
Motivated and eager to learn professional aspiring to become part of an energetic team that strives to make an impact. Wanting to use experience building relationships with clients to increase brand awareness for an organization while proving to become a dynamic asset of the team.
Work History
The Impact KindCanton, MI
Marketing Specialist
10 2021 - Current
Job overview
- Monitor trends in social media, industry, and competitive landscape to create new material
- SEO- content creation, keyword research
- CMS- WordPress
- Coordinate with social media, public relations, and other teams to execute product introductions
- Promote company's brand
- Write product or event pitches
- Create and maintain media opportunities
- Establish and maintain relationships with clients and community
- Event marketing
- Develop and distribute press release
The Botanic Garden Traverse City, MI
Marketing Material Design
02.2021 - Current
Job overview
- Communicate with board members to develop plans to increase awareness and gain support of community
- Create print design projects such as local event posters, brochures and flyers using Photoshop and Canva
- Assist in digital marketing
Zoup! Fresh SoupAnn Arbor, MI
Restaurant General Manager
10.2003 - 03.2020
Job overview
- Created positive customer experiences by overseeing every area of restaurant operations
- Solely responsible for creating and following restaurant business plan: overseeing all finances, reviewing consumer demands, analyzing competitors and developing projections for sales
- Established relationships with surrounding businesses and corporations to start and build successful catering program
- Created and modeled team environment and inclusive culture that attracted and retained employees
- Developed, implemented and managed business plans to promote profitable food and beverage sales
- Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment and supplies
- Tracked and entered all finances into Quickbooks
- Scheduled employees while maintaining labor cost benchmark.
Education
Eastern Michigan UniversityYpsilanti, MI
Bachelor of Arts from General Studies- Marketing
04.2021
University Overview
- Graduated Cum Laude
- Dean's list 2020
- Member of Honor Society (2020, 2021)
- Nominee of The National Society of Leadership and Success
Skills
- Effective communicator: oral, written and visual
- Computer skills: WordPress, Canva, Adobe Creative Suite, Microsoft word, Writing skills, Google Suite, Social media, Quickbooks
- Self-motivated
- Leadership: empathetic, focused on team
- Collaborative
- Graphic Design
- SEO- Content creation, keyword research
- Conflict resolution: proactive
- Creative Design
- Brand Strategy
- Staff Management- employed 12-18 team members
Timeline
Restaurant General Manager
Zoup! Fresh Soup
10.2003 - 03.2020
Marketing Specialist
The Impact Kind
10 2021 - Current
Eastern Michigan University
Bachelor of Arts from General Studies- Marketing
Overview
71
years of professional experience
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