Summary
Overview
Work History
Education
Skills
Timeline
Siva Balakrishna B

Siva Balakrishna B

Marketing / Relationship Manager
Chennai,Tamilnadu

Summary

Versatile professional skilled in leveraging Salesforce to empower data-driven decision-making and sales success, and performing extensive market analysis and research.

Overview

9
9
years of professional experience

Work History

Senior Sales Strategy Analyst

iOPEX Technologies Pvt Limitefd
Chennai, Tamil Naduq
2023.09 - Current

Adept at crafting insightful Salesforce dashboards and reports, transforming raw data into actionable strategies that drive sales performance.
Skillfully navigate the sales pipeline, ensuring accurate forecasting and seamless deal progression to achieve revenue goals.
Orchestrate vendor onboarding with finesse, coordinating documentation and system setup for a harmonious and efficient integration process.
Collaborate seamlessly with the billing team, adeptly creating customer accounts and processing credit checks to facilitate timely revenue collection.
Uncover hidden opportunities within Salesforce data, informing strategic decisions with a keen analytical eye and data-driven approach.
Foster a spirit of teamwork as a cross-functional collaborator extraordinaire, effortlessly bridging the gap between sales, finance, and operations.
Tackle challenges with resourcefulness, turning obstacles into opportunities for process improvement and operational excellence.

Marketing / Relationship Manager

Byju's - Think and Learn Pvt Ltd
Coimbatore, Tamil Nadu
04.2022 - 03.2023
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Develop and maintain strong relationships with key accounts through offline marketing activities, such as face-to-face meetings, events, and conferences, ensuring high levels of customer satisfaction and retention.
  • Identify new business opportunities through offline marketing channels, such as print advertisements, direct mail, and sponsorships, to expand the portfolio of accounts and achieve revenue targets.
  • Build and manage a sales pipeline through offline marketing efforts, including tracking and reporting on sales metrics, to meet or exceed sales goals.
  • Maximize customer lifetime value by identifying cross-selling and up-selling opportunities through offline channels and driving their pursuit.
  • Mentor a team of Account Managers, providing guidance and support to help them achieve their targets through offline marketing activities, while fostering a culture of high performance and accountability
  • Work closely with cross-functional teams, including product, marketing, and customer success, to ensure that customer needs are met and exceeded through offline channels.
  • Collaborate with customers through offline marketing channels, such as events and sponsorships, to understand their business needs, stay up-to-date with industry trends and market developments, and provide solutions that meet their requirements.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients (B2B channel).
  • Driving a team of 17 for complete lead generation, Walk-in and sale conversion of 20% bi-weekly targets and promotion for business.
  • Iterating the Prospect with free demos and clear ideas on products.
  • Recruited and hired capable team members to add value and diverse skills set to the team.
  • Maintained relationship with Customers, Corporate and Clients to develop business.

Account Development Representative

Apisero Global Integration Solutions
Chennai, Tamil Nadu
09.2021 - 04.2022
  • Proactively researched and prospected new customers in assigned market, resulting in a 25% increase in sales pipeline in the first year.
  • Initiated conversations with high-profile personas of targeted companies, securing meetings with decision-makers.
  • Conducted product demonstrations and presentations, effectively communicating the value proposition of the company's offerings.
  • Developed and executed email campaigns that resulted in a 15% increase in email open rates.
  • Managed CRM system, capturing meeting notes and tracking sales activities.
  • Successfully closed deals with new customers, generating $50K in sales revenue.
  • Conducted market research and identified potential leads, resulting in a 30% increase in sales pipeline.
  • Collaborated with internal stakeholders to ensure timely delivery of products and services to customers.
  • Participated in sales training programs and consistently exceeded sales targets.
  • Managed email and phone communication with prospects and customers.
  • Familiarity with sales tools such as LinkedIn Sales Navigator, ZoomInfo, and CRM systems.

Pre-sales Associate

Byju’s - Think & Learn Pvt. Ltd
Bengaluru, Karnataka
04.2021 - 08.2021
  • Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
  • Cold called perspective customers to determine product or service needs, ascertain timelines, and identify decision-makers.
  • Entered data into Lead-Squared, ensuring accuracy and uniformity.
  • Increasing sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Prepared and deliver customer sales quotes.
  • Managed Over 150 calls Per day and bringing Revenue to business.
  • Liaised between clients and support team to quickly resolve issues.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Built and maintained positive relationships with diverse stakeholders.
  • Educated clients on production and benefit protocols through in-depth training procedures.
  • Identified and acted on growth opportunities and development options for business.
  • Supported sales account managers by providing accurate and detailed reports.

Marketing Associate

Byju’s - Think & Learn Pvt. Ltd
COIMBATORE, Tamil Nadu
06.2019 - 04.2021
  • Initiated various new BTL in market.
  • Recruited interns for marketing BTL campaigns and train them to bring out revenue for business.
  • Micromanaged Team in BTL campaign to generate leads which eventually makes revenue for business.
  • Maintaining various vendors and agencies in successful implementation of marketing and Branding campaigns.
  • Onboarded 400 schools for DSSL 2 & DSSL 3 in very short Span which generated around 150000 leads for business.
  • Experience in building immediate rapport with School management and conducting programs in schools.
  • Handled various operations in terms of logistics, material management and resource allocation and utilization.
  • Hands on experience in CRM tools like Lead-squared and Byju's CRM for effective data management.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Developed and maintained courteous and effective working relationships.

Process Associate

Tata Consultancy Services
Chennai, TN
05.2016 - 07.2017
  • Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes.
  • Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
  • Provided base level IT Support to non-technical personnel within business .
  • Resolved customer issues in clear, courteous and straightforward manner.
  • Managed call flow and responded to technical support needs of customers.
  • Used ticketing systems to manage and process actions taken.
  • Met SLA targets on time at regular monthly basis.
  • Engaged in many CSR activities.
  • Created base level Excel templates for process improvement.
  • Identified and resolved process issues to encourage smoother procedures, more efficient workflow and overall business growth

Graduate Commercial Trainee

Larsen and Toubro LTD
Chennai, TN
07.2015 - 05.2016
  • Prepared a variety of different written communications, reports and documents to ensure smooth operations.
  • Used coordination and planning skills to achieve results according to schedule.
  • Develop and manage supplier relationships. Negotiating with suppliers for competitive service, pricing and process improvements.
  • Material handling and Inventory management and assisting in internal templates and documents and purchasing SOPs.
  • Creating purchase orders and keeping keen track on it.
  • Verify accuracy of all purchasing documentation from P.O. creation to receipt of product.
  • Collecting and compiling data as requested for management analysis.
  • Establish effective working relationships with team.
  • Experienced in using web portal - Enterprise Information Portal (EIP).

Education

Masters in International Business - Marketing

GRD School of Commerce And International Business, Coimbatore
07.2017 - 05.2019

Bachelor of Commerce - Commerce

Sri Krishna Arts And Science College, Coimbatore
07.2012 - 05.2015

H.S.C - Accounting

Lisieux Matriculation Higher Secondary School, Coimbatore
06.2011 - 05.2012

S.S.L.C - Common

Lisieux Matriculation Higher Secondary School, Coimbatore
06.2009 - 05.2010

Skills

Tally

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Timeline

Senior Sales Strategy Analyst - iOPEX Technologies Pvt Limitefd
2023.09 - Current
Marketing / Relationship Manager - Byju's - Think and Learn Pvt Ltd
04.2022 - 03.2023
Account Development Representative - Apisero Global Integration Solutions
09.2021 - 04.2022
Pre-sales Associate - Byju’s - Think & Learn Pvt. Ltd
04.2021 - 08.2021
Marketing Associate - Byju’s - Think & Learn Pvt. Ltd
06.2019 - 04.2021
GRD School of Commerce And International Business - Masters in International Business, Marketing
07.2017 - 05.2019
Process Associate - Tata Consultancy Services
05.2016 - 07.2017
Graduate Commercial Trainee - Larsen and Toubro LTD
07.2015 - 05.2016
Sri Krishna Arts And Science College - Bachelor of Commerce, Commerce
07.2012 - 05.2015
Lisieux Matriculation Higher Secondary School - H.S.C, Accounting
06.2011 - 05.2012
Lisieux Matriculation Higher Secondary School - S.S.L.C, Common
06.2009 - 05.2010
Siva Balakrishna BMarketing / Relationship Manager