Brandon Whittaker

Brand Manager for Several National Franchise Brands in North America

• Developed innovative marketing campaigns based on key objectives.
• Consulted with product development teams to enhance products based on customer interest data.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Supported marketing teams, creating, deploying and optimizing campaigns for clients.
• Organized and delivered training sessions to CSR's for new product content and technological advancements.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Held weekly meetings with Program Directors to identify techniques to overcome sales obstacles.
• Produced contracts, reports, letters, and proposals for clients.
• Supervised sales team of 5-12 people, stepping in to support employees and deliver smooth sales processes for clients.
• Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.

Headed up the Partner Support Team. Primary point of contact for all of our Partners, Affiliates and Resellers. Responsible for acquisition, training, pricing and implementation of all resale products and support.

• Developed and executed sales presentations as well as both internal and external product training workshops.
• Built relationships with customers and community to establish long-term business growth.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Evaluated account and service histories to identify trends, using data to mitigate future issues.
• Regularly exceeded daily sales and product add-on quotas.
• Responded to customer requests for products, services and company information.
• Developed community reputation through commitment to customer satisfaction and strong client relationships.
• Collected customer feedback and made process changes to exceed customer satisfaction goals.
• Recommended products to customers, thoroughly explaining details.
• Offered advice and assistance to customers, paying attention to special needs or wants.
• Cultivated customer loyalty, promoted repeat customers and improved sales.