Rupesh Kumar

As Creative Design Manager at Coredge, I lead the graphics and video team in planning and producing product videos, demo content, and social media campaigns. I manage the creative workflow, ensure all visuals are high quality and align with our brand, and mentor video editors to uphold strong storytelling and production standards. I closely collaborate with Product, Tech, and Marketing teams to transform complex information into engaging visual assets that drive awareness and support Coredge’s business goals.

• Leading graphics teams within the Business Insights & Communications division, overseeing the creation of various process management training courses, governance forum decks, email newsletters, explainer videos, new product launch videos, posters, emailers, and additional design projects.

Designed SCORM-compliant interactive learning modules using Storyline 360. Created engaging eLearning materials featuring various knowledge testing formats, simulations, gamification elements, etc. Collaborated with the in-house LMS team for content testing and publishing.

• Created diverse training solutions employing various methodologies and media to cater to different learning styles and achieve training objectives. Produced training videos, edited product captures, and developed motion graphics, demonstrating initiative and improvisational skills when needed. Contributed to the design and development of impactful training interventions, including ILTs and WBTs.

• Oversaw end-to-end prepress/premedia workflows for both print and digital, managing tasks from data reception to digital press or computer-to-plate (CTP) output. Developed creative concepts for cutting-edge marketing and web solutions, designing specifications for books, novels, magazines, newspapers, and in-house publications. Led a team comprising content developers, SMEs, copy editors, graphic designers, and DTP operators. Managed the Smart Class Programme development, including eBooks, assessment modules, and online Q&A. Executed project management for book publishing, e-learning, and IT infrastructure, supervised professionals in various roles, and ensured adherence to quality standards. Produced interactive digital CDs for teachers and students and evaluated formatting, branding, copyrights, and other guidelines for quality delivery. Effectively communicated design visions and rationale to both management and design teams.

• Managed diverse multi-lingual projects (Spanish, German, French, etc.), offering solutions for book layout, cover design, artwork, typesetting, and cover specifications. Executed pagination for various U.S. State textbooks, collaborating closely with authors, editors, and artists. Contributed to projects such as Case Studies, D&O Insurance Market Review, Sell Sheets, and White Papers. Established workflows, allocated tasks, and ensured timely deliveries, including template development and prototype creation for educational book projects.

• Ensured template accuracy through development, implementation, and troubleshooting. Worked with major clients such as McGraw Hill, HA, HT, DK, Glencoe, MHS, Williams, Saxon & Lee. Developed InDesign Scripts to automate processes.
• Designed websites, landing pages, print materials, advertising collateral, and multimedia presentations for diverse brands across multiple industries.