Mohammad Salman Shaikh

• Administration: Serve as the primary administrator for Salesforce, managing user profiles, permissions, and system configurations to optimize the platform for organizational needs.
• Leadership: Acted as a team lead for validation and nurturing processes, achieving a 15% increase in lead quality.
• Salesforce UI Customization: Executed UI enhancements in Salesforce Lightning, including page layout modifications, mini page layouts, and custom list views, to improve data visibility and user experience.
• Data management/Modelling: Spearheaded data insertion and segregation efforts, elevating business intelligence.
• Executive Reporting: Regularly present insightful data analytics to C-level executives to influence strategic decisions.
• Reports and Dashboards: Creating / Managing / Updating Complex Reports/ Dashboards that may include Row/ Summary level Formulas/ Matrix and Joined reports. Working closely with the marketing and sales operations team to provide easily accessible and accurate data through custom reports and dashboards.
• Marketing Automation and Communication: Develop and schedule both internal and external email campaigns via Pardot, including importing and updating lead and prospect lists.
• Lead Management: Spearhead the validation and nurturing processes for leads, serving as the team leader for these initiatives. Importing and updating Lead from Pardot to Salesforce.
• Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) Validation: Work with team members to verify and classify MQLs and SQLs, ensuring a streamlined lead funnel.
• Talent Acquisition: Integral part of the interview panel, successfully filling all Salesforce-related roles with top-tier talent.

• Sales, Service & Marketing Cloud Management: Achieved a 20% uptick in user engagement through optimized configurations, including roles, profiles, permission sets, workflows, and custom fields.
• Data Quality & Reporting: Instituted data integrity measures via tailored reports, dashboards, and workflows, enhancing decision-making capabilities.
• Project Leadership: Pioneered initiatives to align Salesforce solutions with specific business objectives, following an agile approach in requirement gathering and implementation of SFMC.
• User Training & Support: Elevating Salesforce adoption by 30% through targeted training, continuous support, and real-time troubleshooting.
• Operational Highlights: Served as the principal Salesforce consultant for Inside Sales & Marketing teams, offering on-the-ground database management, data deduplication, and cleanup. Provided adaptive support and training modules, reacting to team adoption metrics and tailored training sessions accordingly. Orchestrated report design and management, alongside configuring Salesforce layouts, document templates, and data fields to align with business processes.
• Technical Achievements: Coordinated UTM parameter placements on Landing Pages, integrating them with Web-to-Lead codes for streamlined Sales Cloud functionalities. Leveraged Data Loader for bulk data operations, ensuring seamless data flow and integrity. Fortified data security via customized roles, profiles, and sharing settings. Developed workflow automation for lead routing, escalation, alerts, and coaching plans, contributing to a smoother sales pipeline.
• Projects:

Exact Target Integration(SFMC): Achieved seamless integration between Sales and Marketing Cloud using Marketing Cloud Connector. Utilized Salesforce Marketing Cloud for list creation, segmentation, and report generation. Employed Journey Builder for customer experience mapping, undergoing comprehensive QA checks prior to production deployment.

Salesforce Email-to-Case: Implemented Email-to-Case, allowing automated case creation from inbound emails. Enabled case owner notifications and task assignments for new emails, facilitating quicker resolutions.

No Paper Form: Assisted in the 6-month project focused on internal sales and marketing team support. Administered real-time report creation and data bifurcation for varied formats, catering to both team-level and executive-level needs.

• Sales Cloud Management: Administered Sales Cloud functionalities, focusing on Accounts, Contacts, Leads, Opportunities, and Campaigns. Streamlined Lead Assignment Rules and Auto Response Rules to optimize lead conversion rates.
• User & Data Security: Configured hierarchical profiles and permissions to maintain secure data access. Managed multiple levels of data security including User Management, Field Level Security, and Record Level Security, while enforcing IP and time-based login restrictions.
• Custom Configuration: Designed custom objects, fields, and formulae tailored to business needs. Implemented workflows, email triggers, and data validation rules for enhanced functionality.
• Data Management/modelling: Orchestrated the secure import/export of organizational data while maintaining data integrity. Performed mass data uploads and deletions, focusing on quality and accuracy.
• UI/UX Customization: Enhanced Salesforce UI for improved user experience, including layout customization, global actions, and object-specific functionalities.
• External Tools & Plugins: Adept at leveraging external plugins like Conga Composer and Form Assembly for tasks such as invoice creation and data validation.
• Achievements:
• Business Analytics: Spearheaded Data Modeling initiatives to create a robust relational database within Salesforce, using Global Picklist, Validation Rules, and Relationship Models.
• Automation: Engineered automatic record updates, notification systems, and sharing rules through Salesforce, reducing manual effort by 30%.
• Team Collaboration: Actively coordinated with internal teams to fulfill custom reporting needs, assisting in decision-making processes.
• Process Improvement: Led efforts in streamlining database maintenance tasks, contributing to a 20% improvement in data quality.
• Vendor Management: Effectively communicated requirements and supervised the integration of Salesforce with other marketing tools, contributing to an overall increase in system efficiency.