Karan Bhatia
ON
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEM and SMM approaches. Experienced in developing marketing initiatives, increasing business success and boost sales, ROI and ROAS. Excellent analytical, organizational and decision-making abilities.
Overview
4
4
years of professional experience
1
1
Certificate
Work History
SEM Specialist
BreezeMaxWeb
04.2022 - Current
- Developed and implemented A/B tests to improve landing page performance, leading to a 60% increase in conversion rates.
- Managed a portfolio of clients, overseeing their Google Ads and social ads campaigns and budgets.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Designed paid client ads for use on diverse social media platforms.
- Conducted regular performance audits and made data-driven recommendations to increase campaign efficiency, ROI and ROAS.
- Utilized Google Analytics and other tracking tools like Google Tag manager to provide in-depth insights into website traffic, user behavior, and conversion paths.
- Created, managed, and optimized PPC and Social campaigns, resulting in a 35% increase in click-through rates (CTR) and a 29% decrease in cost per click (CPC)
- Conducted keyword research and competitive analysis to identify high-impact keywords for Google Ads and Amazon Ads campaigns
- Collaborated with the content team to align keyword strategies with content creation efforts, enhancing organic search results.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked competitor activities to identify opportunities for growth within the market space and mitigate potential threats.
Digital Marketing Analyst
Labelium Inc.
05.2021 - 03.2022
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Crafted and implemented strategies to increase search visibility and website traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Designed paid client ads for use on diverse social media platforms.
- Redesigned and published web pages with Wordpress and Wix.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Utilized data visualization tools like Looker studio, Adobe analytics and power Bi to effectively communicate business insights.
- Maintained day-to-day operations of e-commerce website.
- Helped clients develop website portals and social media pages to promote businesses.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
Ad Operations Coordinator ( Co-op)
Hivestack
01.2020 - 06.2020
- Assisted in the creation of compelling digital ad content aligned with clients'' goals and objectives.
- Promoted trend insights based on cultivated past and current projects.
- Collaborated with sales and marketing teams to develop effective ad campaigns for increased revenue.
- Develop and oversee of client’s programmatic strategy and execution
- Maximized ROI for advertisers by implementing A/B testing strategies and analyzing results to optimize campaigns.
- Increased company knowledge base by staying current on industry trends, participating in webinars, conferences, or workshops as needed.
Education
AEC Program: Digital Marketing -
TAV
Montreal, QC10.2019
Bachelor of Arts - Journalism And Mass Communications
MRIIRS University
06.2017
Skills
- ROI understanding
- Meta Ads
- SEM trend knowledge
- Google Analytics 4 and Google ads
- A/B Testing
- Spreadsheets and Ms excel
- Project Management
- Data Studio and Power BI
- Content marketing
- Data Analysis and Reporting
- Google Tag Manager
- KPI Measurement
- Ad development
- Wordpress & Wix Web
- Budget Management
- Canva And Photoshop
- Automation Tools
- Microsoft Skills
- Keyword Research
- Analytics and Reporting
- Search Engine Marketing
- Competitor Analysis
- Bid Management
- Generating Brand Awareness
- Market Research and Analysis
- Relationship Building
- Audience Analysis
- Campaign Management
Certification
- Certified Digital Marketing Executive, From Google - Sep 2019 to Dec 2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
SEM Specialist
BreezeMaxWeb
04.2022 - Current
Digital Marketing Analyst
Labelium Inc.
05.2021 - 03.2022
Ad Operations Coordinator ( Co-op)
Hivestack
01.2020 - 06.2020
AEC Program: Digital Marketing -
TAV
Bachelor of Arts - Journalism And Mass Communications
MRIIRS University