DEVRAJ T
Summary
Seasoned sales and operations professional with over 14 years of experience in the real estate sector, currently leading strategic sales functions as Project Head at Casagrand Builders. Demonstrates strong expertise in driving revenue growth, executing project launches, and managing high-performing teams across key markets including Chennai, Bangalore, Noida, and Delhi. Proficient in CRM platforms such as Salesforce and Hub-spot, with a focus on pipeline management, performance tracking, and sales optimization. Recognized for consistently exceeding targets, streamlining processes, and delivering business growth through data-driven strategies, operational excellence, and effective leadership in competitive, fast-paced environments.
Overview
15
15
years of professional experience
Work History
GROUP MANAGER
Casa Grande Pvt Ltd
04.2020 - Current
- Leading sales operations for flagship Casagrand projects in Chennai and Bangalore.
- Managing and mentoring a team of 20+ sales professionals and channel partners.
- Driving revenue growth through structured sales processes, customer targeting, and performance tracking.
- Utilizing Salesforce and CRM platforms for lead tracking, pipeline visibility, and sales reporting.
- Coordinating with marketing, CRM, and product teams to enhance lead quality and conversion.
- Ensuring seamless customer experience from inquiry to post-sale engagement.
- Consistently exceeded sales targets by 120%+ through efficient use of CRM tools and team alignment.
- Played a pivotal role in Casagrand's market expansion into Chennai with successful project launches.
- Implemented structured CRM adoption across the sales team, improving conversion tracking and reporting accuracy.
REGIONAL SALES HEAD
PayGyft
11.2019 - 02.2021
- Leading sales efforts across the region, with a focus on driving consistent revenue growth and expanding market reach.
- Building strong relationships with key enterprise clients and ensuring long-term account success.
- Actively identifying new business opportunities and working with partners to scale distribution.
- Using CRM tools and sales analytics to monitor performance, improve processes, and support strategic decision-making.
- Collaborating closely with product, marketing, and operations teams to align goals and deliver a seamless customer experience.
AREA MANAGER
De Cafe Ltd
05.2016 - 11.2019
- Oversaw daily operations across multiple café outlets, ensuring consistency in service, quality, and brand standards.
- Took ownership of sales targets, cost controls, and P&L for the region-ensuring each location hit its financial goals.
- Played a hands-on role in staff training, customer service improvement, and operational audits.
- Coordinated with supply chain and vendor partners to ensure timely deliveries and inventory control.
- Worked closely with the marketing team to implement regional promotions and boost footfall.
- Recognized for improving outlet performance and increasing regional sales through process optimization and leadership.
RESTAURANT GENERAL MANAGER
Barista Coffee company (Pvt) Ltd
04.2015 - 05.2016
- Led daily restaurant operations, team management, and customer service.
- Achieved sales targets, controlled costs, and ensured brand compliance.
SENIOR STORE MANAGER
Costa Coffee
04.2014 - 04.2015
- Experienced in managing store operations across India. And focused on driving growth, optimizing operations, and leading high-performing teams.
CAFE MANAGER
Cafe Coffee Day
06.2010 - 03.2014
- Led and managed a high-performing team, ensuring effective staff allocation and scheduling for smooth operations.
Education
Bachelor of Arts - General Studies
IEC University
01.2013
Skills
- Strategic Planning
- Proven Business Growth Strategies
- Market Research and Positioning
- Conversion Optimization
- KPI Analysis and Management
- Cost management expertise
- Proficient in Salesforce and HubSpot
- Team Leadership
- Conflict Resolution Skills
Languages
Hindi
Tamil
English
Awards
- Best Productivity Manager, Casagrand Builders Pvt. Ltd., Awarded for achieving the highest sales efficiency and operational productivity across multiple project teams.
- Best Net Business Manager, Casagrand Builders Pvt. Ltd., Recognized for delivering net business revenue of INR 120 Cr through strategic sales execution and high-performing team leadership.
- Best Project Manager - Selenia Project, Casagrand Builders Pvt. Ltd., Honored for successfully managing the Selenia real estate project, surpassing sales targets and ensuring timely completion.
- Best Manager Award, Café Coffee Day (CCD), Acknowledged for exceptional leadership, team development, and consistent achievement of outlet-level business goals.
Timeline
GROUP MANAGER
Casa Grande Pvt Ltd
04.2020 - Current
REGIONAL SALES HEAD
PayGyft
11.2019 - 02.2021
AREA MANAGER
De Cafe Ltd
05.2016 - 11.2019
RESTAURANT GENERAL MANAGER
Barista Coffee company (Pvt) Ltd
04.2015 - 05.2016
SENIOR STORE MANAGER
Costa Coffee
04.2014 - 04.2015
CAFE MANAGER
Cafe Coffee Day
06.2010 - 03.2014
Bachelor of Arts - General Studies
IEC University
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