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Summary
Overview
Work History
Education
Skills
Languages
Timeline
Yulia Permata Azis

Yulia Permata Azis

Merchandising Department Head
Jakarta
Summary

A head of merchandising department with over 22 years of successful experience in Merchandising, Sourcing, Retail, and Product Development . Recognized consistently for performance excellence and contributions to success in merchandising and retail industry. Strengths in sourcing and product/category development with proven record history.

Overview
2
2
Languages
10
10
years of post-secondary education
22
22
years of professional experience
Work History

Department Head Merchandising

PT. ACE Hardware Indonesia tbk
2009-01 - Current

2012 - now : Department Head Merchandising

2009 - 2012 : Merchandising Manager

Key responsibilities :

1. Head of departments : Home Living, Kitchen, Homeware, manage team of some Merchandising Manager, Senior Buyer, Buyer, Junior Buyer, Merchandise Operation Support and Data Admin

2. Responsible for buying, sourcing and merchandising from all over the world with International Brand and House Brand development

3. Manage sales, product sell through, inventory turn over and margin through merchandising planning, product/brand strategy and inventory management with almost all year best department performance (rank 1-5)

4. Deal with supplier for annual base agreement : sales target, purchase target, marketing fund, rabate, marketing program etc

5. Product and category development

6. Pricing strategy

7. Responsible for product display concept through strong VM display in the store

8. Well exposed to international exhibition such as : Canton Fair, Hongkong Houseware Fair, HK Toys & Gift Premium Fair, Jinhan Fair, Ambiante Show, Chicago International Houseware Fair, ACE show, CMEF Chine Intl Medical Equipment Fair, Hotelex Shanghai, China Intl Furniture Fair

9. Give product knowledge training to Sales Operation Staffs and Manager

10. Special Project : New SKU maximixe sell through, COC Project, Disney, Hampers, Chrismast

Area Operations Manager & Business Development Mgr

PT. Berca Sportindo
2008-06 - 2008-12

Area Operation Manager

Key Responsibilities :

1. Responsble for daily routine store operation

2. Responsible for sales achievement

3. Manage inventory turn over

4. Improve store productivity

5. Highlight and improve store appearance collaborating with VM to maximize sales and display

Business Development Manager

Key Responsibities :

1. Analyze P & L for each store performance

2. Looking for potential area/space in order to store expansion based on feasibility study

3. New store project

4. Dealing with landlord (mall, independent)

5. Dealing with supplier for fixture equipment

6. Evaluate supplier by assessing quality, timeline and compliance of deliveries to maintain tight cost control and maximize business operational efficiency

Senior Merchandising Manager

PT. Pasaraya Tosersajaya
2007-12 - 2008-05

Senior Merchandising Manager for Total Ladies

Key Responsibilities :

1. Dealing with suppliers for annual term agreement (sales target, term of payment, space productivity, margin, product exclusivity, promotion, marketing fund etc)

2. Manage space to maximize sales and space productivity for each category as well as each vendor (direct purchase, consignment, space rental)

3. Responsible for product sourcing and brand acquisition

4. Product development for direct purchase product

5. Responsible for sales target, margin and space productivity

Senior Buyer

PT. Metropolitan Retailmart
2004-04 - 2007-11

Sept 2005 - Nov 2007 : Senior Buyer Houseware

Key Responsibilities :

1. Responsible for sales, margin and space productivity

2. Responsible for sourcing, product development and brand acquisition

3. Dealing with consignment supplier for annual term agreement

4. Exposure for International Exhibition such as : Ambiante & Tendence Show, Macef, Birmingham Spring and Autumn Show, Maison d Objet, Canton Fair, Hongkong Houseware Fair

5. Budgeting

6. Maintain inventory level for direct purchase

7. Hampers Project

April 2004 - Aug 2005 : Buyer for Total Children

Key Responsibilities :

1. Responsible for sales, margin and space productivity

2. Responsible for sourcing, product development and brand acquisition

3. Dealing with supplier for local term agreement both direct purchase and consignment

4. Create special merchandise both consignment and direct purchase for special promotion (Moslem Festive, Xmast and Back to School)

5. Sourcing and development for Girl and Infant category

6. Kids Event and Exhibition (Disney, Marvel, Matel, Hotwheel)

Senior Buyer

PT. Valu Trada Indonesia
2001-06 - 2004-03

Aug 2002 - Mar 2004 : Senior Buyer Food, Toiletries, Fashion, Beauty, Kids & Baby

Jun 2001 - Jul 2002 : Buyer Food & Toiletries

Key Responsibilities :

1. Sourcing and product develpment within category (FMCG supplier and local importir)

2. Dealing with supplier for best price for optimal pricing and maintain budgetary regulation

3.Budgeting

4.Forecasting

5. Responsible for sales, inventory, product availability and margin

Merchandiser

PT. Mitra Adi Perkasa
2001-01 - 2001-05

Merchandiser Watch & Sunglasses for Sport Division

Key Responsibilities :

1. Responsible for sales, margin, inventory turn over

2. Responsible for product selection with brands : Nike, Adidas, Casio, G Shock, Reebok, Speedo

3. Responsible for promotion and marketing for the category

4. Responsible for stock availibility for each store

5. Budgeting

6. Forecasting

7. Prepare interesting and innovative visual display to grab customer interest and promote sales

8. Pricing

Management Trainee for Merchandising Manager

PT. Indomarco Perdana
1999-01 - 2000-12

Management Trainee for Merchandising Manager Personal Care, Laundry, Detergent, Desinfectant, Freshener, Paper, Baby Product to service Indomaret, Lion Super Indo and Indo Grosir

Key Responsibilities :

1. Responsible for sales, margin and other income

2. Negotiate with FMCG supplier for annual term agreement such as sales target, rabate, term of payment, DC fee, stock availability, marketing support, promotion, Gondola & End cap program etc

3. Sales Forecast

4. Planogram according to sales, margin, top, inventory level, sales forecast

5. Pricing strategy to compete the market

6. Inventory management

7. Product review and selection especially in the mini market

Education

Bachelor of Science Managerial Economics

University Catholic Of Parahyangan
1994-07 - 1998-08

No Degree Physical Education

SMA Negeri I Yogyakarta
1991-07 - 1994-07

SMP Negeri I Sokaraja
1988-06 - 1991-07
Skills

Departmental collaboration

Merchandising knowledge

Merchandising skills

Department management

Creative merchandising and display

Store merchandising

Merchandising abilities

Front end merchandising

Visual Merchandising

Retail merchandising specialist

Merchandising development

Inter-departmental coordination

Interdepartmental Alignment

Retail merchandising

Merchandising

Languages

English

Indonesia

Timeline

Department Head Merchandising

PT. ACE Hardware Indonesia tbk
2009-01 - Current

Area Operations Manager & Business Development Mgr

PT. Berca Sportindo
2008-06 - 2008-12

Senior Merchandising Manager

PT. Pasaraya Tosersajaya
2007-12 - 2008-05

Senior Buyer

PT. Metropolitan Retailmart
2004-04 - 2007-11

Senior Buyer

PT. Valu Trada Indonesia
2001-06 - 2004-03

Merchandiser

PT. Mitra Adi Perkasa
2001-01 - 2001-05

Management Trainee for Merchandising Manager

PT. Indomarco Perdana
1999-01 - 2000-12

Bachelor of Science Managerial Economics

University Catholic Of Parahyangan
1994-07 - 1998-08

No Degree Physical Education

SMA Negeri I Yogyakarta
1991-07 - 1994-07

SMP Negeri I Sokaraja
1988-06 - 1991-07