loader
Summary
Overview
Work History
Education
Skills
Accomplishments
Projects Undertaken
Certification
Timeline

Smridhi Ratra

New Delhi
Summary

Forward-thinking with proven record of accomplishment during 2.8years' tenure. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.

Overview
4
4
Certifications
7
7
years of post-secondary education
3
3
years of professional experience
Work History

Senior Executive

Blue Star Limited, Cooling & Purification Appliances Group
2018-05 - Current
  • Responsible for handling channel sales of air conditioners, air coolers, air purifiers and water purifiers in Delhi (Current territories include South, West and Central Delhi)
  • Identifying and networking with prospective clients, channel partners for generating business, achieving profitability and increased sales growth
  • Closely engaging with the customer and providing them with product-based solution based on requirements
  • Accountable for managing targets through New Direct Client acquisition, Revenue Generation & goal sheet related KRA’s on monthly and quarterly basis
  • Recruiting and on-boarding of Store Sales Representatives (SSRs) Managing and training of SSR and monitoring their productivity on monthly and quarterly basis
  • Supervising and training of Territory Sales Officers (TSOs)
  • Cost management of the funds allocated in an effective manner for demonstrations and organising BTL activities along with the central marketing team
  • Creating an environment orientated to trust, open communication, creative thinking and cohesive team work.
Education

PG Diploma Corporate Laws and Management

Indian Law Institute
2020-11 - Current

PGDM-Marketing And HR (Secured 7.87 CGPA)

Asia Pacific Institute Of Management
2016-06 - 2018-04

B.Com (Hons) (Scured 64.33%)

University Of Delhi
2012-07 - 2015-07

Senior Secondary (CBSE, Secured 90%)

Holy Child Auxilium School
2011-04 - 2012-03

Secondary School (CBSE, Secured 8.9 CGPA)

Holy Child Auxilium School
2009-04 - 2010-03
Skills
Organizational Analysis

Resource Development

Business Development

Strategic Planning

Growth planning

Procedure implementation

Revenue Generation

Budgeting

Networking

Accomplishments
  • Awarded Dhruv Star of the Month for January 2020 for outstanding performance in the month of January 2020.
  • Secured Certification of Proficiency -for completing Skilled proficiency level in the Senior Executive-Channel Sales Role in Bluestar in 2019.
  • Appreciation received for a notable order executed in the Company Newsletter in July 2019
Projects Undertaken
  • Winter Internship Program (WIP) November 2017- February 2018
    Title : “Impact of Online Customer Reviews on Consumer Buying Decision”
     Understanding the Consumer decision making process while purchasing a product
     Understanding the Customers viewpoints generated while checking ratings and reviews online
     Interacting and Customers Perception on online buying on the basis of ratings and reviews
     Suggesting strategies on creating awareness among the customers and how ratings and reviews be made more credible and useful in all aspects.
  • Food Corporation of India (Summer Internship in RPI division) April-June 2017
    Title: “A comparative study of Recruitments & Selection, Promotion and Training policies and practices
    in FCI and ITC Limited”
     Understanding of the various processes and channels which were integral to the organization
     Analyze the organizational hierarchy and the overall working of the organization
     Shortcomings of the organization and the ways it can be at par with its private competitors.
Certification
Undergoing course on Google Analytics for Beginners from Google Analytics Academy
Undergoing course on People Analytics from University of Pennsylvania (via Coursera)
Undergoing course on Organizational Analysis from Stanfort University (via Coursera)
Undergoing course on Strategic Management from Copenhagen Business School (via Coursera).
Timeline

PG Diploma Corporate Laws and Management

Indian Law Institute
2020-11 - Current

Senior Executive

Blue Star Limited, Cooling & Purification Appliances Group
2018-05 - Current

PGDM-Marketing And HR (Secured 7.87 CGPA)

Asia Pacific Institute Of Management
2016-06 - 2018-04

B.Com (Hons) (Scured 64.33%)

University Of Delhi
2012-07 - 2015-07

Senior Secondary (CBSE, Secured 90%)

Holy Child Auxilium School
2011-04 - 2012-03

Secondary School (CBSE, Secured 8.9 CGPA)

Holy Child Auxilium School
2009-04 - 2010-03
Undergoing course on Strategic Management from Copenhagen Business School (via Coursera).
Undergoing course on Organizational Analysis from Stanfort University (via Coursera)
Undergoing course on People Analytics from University of Pennsylvania (via Coursera)
Undergoing course on Google Analytics for Beginners from Google Analytics Academy