SIMON OZORIO

Marketing & Communications Manager | Brand Strategy | Growth & Engagement

Marketing and communications leader with more than 10 years of experience building brands, leading integrated marketing strategies, and helping organizations communicate with clarity, credibility, and impact.

Experienced in aligning marketing, communications, and business objectives to drive measurable growth, strengthen customer engagement, and elevate brand positioning across digital, corporate, and event channels.

Known for combining strategic thinking with hands-on execution, leading cross-functional initiatives that improve visibility, generate qualified leads, support sales teams, and build stronger customer relationships. Skilled in brand storytelling, content strategy, corporate communications, digital marketing, and campaign development, with a strong track record of delivering measurable results in complex B2B environments.

Brings a collaborative leadership style, a strong understanding of audience engagement, and the ability to translate business priorities into marketing programs that create momentum, build trust, and support long-term growth.

Professional Philosophy

I’ve spent much of my career helping organizations bridge the gap between what they do and why it matters to the people they serve. At the heart of it, marketing for me has always been about connection, taking complex ideas, services, or challenges and turning them into stories that people understand, remember, and respond to.

Some of the work I enjoy most happens in the middle of collaboration: sitting with sales teams, operations leaders, creatives, and executives, listening to different perspectives, and finding the common thread that brings everything together. I like building marketing that feels real and purposeful, whether that’s a campaign, a customer story, an event, or a simple piece of content that suddenly makes something click for the audience.

Over the years, I’ve also stayed close to the creative side of the work. I’ve written content, produced videos, captured photography, built presentations, and developed marketing assets hands-on. That experience keeps me grounded in execution and helps me move ideas from strategy to something tangible and effective. Outside of titles and campaigns, I’m someone who values curiosity, creativity, and meaningful work.

Core Competencies

• Strategic Marketing & Digital Campaign Leadership
  Leading integrated marketing strategies across digital, content, email, paid media, and events to drive engagement, lead generation, and business growth.
• Brand Management & Corporate Communications
  Developing consistent brand messaging and managing internal and external communications that strengthen reputation, visibility, and stakeholder trust.
• Content Strategy & Audience Engagement
  Creating compelling, customer-focused content strategies that connect with audiences across websites, social media, email campaigns, video, and sales materials.
• Cross-Functional Leadership & Stakeholder Collaboration
  Partnering with sales, operations, leadership, and creative teams to align marketing initiatives with business objectives and ensure consistent execution.
• Marketing Analytics, SEO & Performance Optimization
  Using SEO, Google Analytics, campaign reporting, and data insights to improve performance, optimize ROI, and support data-driven decision-making.
• Project, Budget & Event Management
  Managing marketing budgets, timelines, trade shows, events, and multi-channel projects from concept through execution while balancing creativity, efficiency, and measurable results.

Senior Corporate Communications Team & Division Marketing Manager, Cascades Inc.

Brought in to strengthen market visibility and accelerate growth, I helped transform marketing from a support function into a measurable driver of business performance. The opportunity wasn’t simply to generate more awareness. It was to build a more disciplined, data-informed marketing engine that aligned communications, sales, and customer engagement around clear business outcomes.

One of the priorities was improving discoverability and attracting the right audience. By rebuilding the SEO strategy and developing a stronger performance-focused content framework, organic website traffic increased by 64%, bringing in higher-intent prospects and improving lead quality across digital channels.

From there, the focus shifted to conversion and pipeline growth. Through integrated marketing campaigns, targeted content strategies, event marketing, and customer-focused storytelling, marketing initiatives generated an average of 90 qualified leads per week. Consistent lead nurturing and sales alignment contributed to 14 recurring U.S. service engagements, averaging approximately $600 in revenue per engagement.

Growth also came from strengthening existing customer relationships. By supporting cross-sell initiatives, promoting expanded service offerings, and improving communication between marketing, sales, and account management teams, we contributed to an 8% increase in ARR, 7% pipeline growth, and a 17% improvement in customer retention.

Operational efficiency and performance optimization remained central throughout. Email segmentation, automation, and A/B testing improved click-through rates by 11%, while refining the marketing-to-sales handoff strengthened lead qualification and improved early-stage opportunity velocity.

Beyond the metrics, the larger impact was creating stronger alignment across teams, improving marketing accountability, and building a scalable communications and growth strategy grounded in measurable business value.

• David Suzuki Foundation
• Good to Be Good (Toronto)
• Fringe Fest. Toronto
• Ontario Streams

Outside of my professional role, I remain deeply connected to creativity and community. I am a writer, photographer, and active volunteer, supporting organizations such as the David Suzuki Foundation, Dress for Success, and Ontario Streams.

These experiences inform my perspective and reinforce my belief that marketing and communications can, and should, be a force for positive impact.

Community volunteering. Associate Ranger: Toronto DSF Butterfly-Way, Meals on Wheels. I also teach pickleball as an assistant coach at the Fairgrounds.

• Creative writer of short stories, poems, and novels. (My website: www.seewhatisee.ca)
• Avid landscape and urban photographer. (My website showcase)
• Pickleball instructor.