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Summary
Overview
Work History
Education
Skills
Additional Information
Personal Information
Languages
Accomplishments
Languages
Certification
Interests
Timeline

Siddharth Venkataraman

New Delhi
Summary

A broad-based media, operations and marketing professional with hands-on expertise in the international content, marketing, sales and operations market. Forward-thinking Senior Executive with proven record of accomplishment in during 13-year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.

Overview
5
5
Languages
2
2
Certifications
12
12
years of professional experience
Work History

Chief Executive Officer

Ecom Partner Ltd
2020-04 - Current
  • Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts.
  • Monitored use of best practices at all levels and implemented corrective actions to bring employees into compliance.
  • Achieved substantial growth and penetration by using market expertise and business knowledge to make proactive decisions.
  • Increased company revenue by 20% in 3 months through aggressive new market strategies.
  • Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Maintained effective staff and resource utilization rates to balance financial and operational obligations.
  • Oversaw large-scale staff recruitment and development initiatives to keep workforce skilled and effective.

Chief Executive Officer

Digitone Mobiles Pvt Ltd
2019-04 - 2020-03
  • Leading all teams as the Chief Executive Officer at Digitone Mobiles Pvt Ltd
  • A Chinese e- commerce start up which works on retail, both online and offline
  • Currently leading a team of 50 people based out of Noida HQ
  • With brands like Miniso, Digitone is looking to enter the market with more such brands to ensure a strong backing of products
  • Parent company, Dixintong in China is multi national company listed in the stock market
  • We have multiple brands currently in which we deal with
  • In the online market, the products are live on Amazon, Flipkart and other major e-commerce companies
  • At the same time in the offline space, the distributors from across the country are working with us to ensure products are available in every corner of the country
  • With new strategies, we are working on phase by phase launch across platforms and ensure that new products are coming in with the demands being met
  • Targeting INR 100 crores sales this financial year, the company is doing well and in the right path to achieve the target
  • Increased company revenue by INR 4 Cr in 7 months through aggressive new market strategies
  • Initiated aggressive hiring push and training of industry-renowned candidates as department managers to drive organizational improvements
  • Drove implementation of new market expansion to propel business forward and adapt to market changes
  • Worked with department heads to stay current on needs and offer high-level support for day-to-day operations
  • Prepared organization for forecasted demand levels through effective operational planning
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings

Vice President

Welike India
2018-02 - 2019-03
  • Led the business in India for the new and latest social media platform, Welike.
  • Welike is a dream project in which we were looking to replicate Weibo of China here in India.
  • In the capacity of Vice President, led the team of 54 people and spearheaded the strategy along with the Chinese team.
  • The operations included, content operations, user operations, business development, marketing, graphic designers and product optimisation.
  • Administration and human resources were also a part of the whole reporting line.
  • Introduced new strategies for business to grow in India.
  • Started the business from scratch to making it a social media, a go-to for all users across India.
  • A lot user centric activities were done, like organizing meet and greets, fan festivals, new campaigns, Kumbh Mela campaign and KOL and influencer marketing.
  • Made the app user-friendly, brought in new languages and optimised it according to user requirements.
  • The changes were frequent as we were competing with Sharechat and Helo in terms of content consumption.
  • Apps like TikTok and Vigo Video were in the near as we were trying to get users to stick to the app and improve the retention data.
  • Competition analysis and able to adapt to challenges were very important part of our job.
  • Identified opportunities to improve business process flows and overall departmental productivity.
  • Reduced costs by overhauling and streamlining contract bidding and procurement processes to assure best prices for materials and services.
  • Resolved issues and recommended actions based on production and compliance reports.
  • Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.
  • Increased company growth through effective collaboration with sales and marketing departments.
  • Identified and solved issues with production, workforce and material sourcing to drive business objectives.

Marketing and Operations Manager

Bytedance Inc
2017-09 - 2018-01
  • Worked as Marketing and Operations Manager for product Hypstar (now called Vigo Video) in India
  • Taking care of complete operations and marketing profile of the company's product Hypstar
  • Handled media buy, various campaigns which include in app and handling various influencer campaigns of the app
  • Handling all the media agencies which are dealing with influencers for the app
  • Also handling a team for day to day work operations and smooth access to product and marketing strategies
  • Working closely with the team in Beijing for daily work operations
  • Evaluated upcoming program plans to forecast expected resource needs
  • Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives

Editorial And Community Manager

Cheetah Mobile
2016-03 - 2017-07
  • A mobile news service that provides information with purpose
  • From sports to science, politics to pop culture, I work with an international team of producers, product managers, and creators to amplify the voice of News Republic and more importantly, the voices of our users
  • Handled the social media channel of the organisation with feedback
  • On a daily basis, my responsibilities include:
  • Management and creative presentation of news stories, push notifications, photos and videos for all appropriate digital channels, including parent company Cheetah Mobile's apps (News Republic, Clean master CM Security) and social media platforms
  • Leads digital strike team that responds to breaking news quickly and accurately, with an adroit approach to news judgment and editorial integrity
  • Curates, identifies, and packages trending online content including workshopping headlines for shareability, digital asset integration (video, rich media), live blogging, special reports
  • Monitors readership trends to ensure news feeds are optimally packaged to reach large, targeted audience
  • Liaises between programmers, executives, and sales teams for development of original and branded editorial content
  • Provides data analytics to product and marketing teams, offering ROI on local and international content sources
  • Attracts and retains users by educating, elevating, and engaging through social frameworks, local communities, and interactive user feedback
  • Oversees acquisition of tools and platforms to add rigorous problem solving to vendor and technology investments
  • Strategizes and develops partnerships with global influencers, marketing agencies and writers guilds for ongoing content ingestion, brand awareness and audience development
  • Demonstrates thought leadership in international media economics, the broader online ecosystem, and competitive landscape to evolve product and positioning

Editor- Mobile

India TV
2015-07 - 2016-03
  • Heading the mobile editorial for the company.
  • This includes, managing VAS products for our various clients, pushing notifications on APP, managing the content on APP, writing stories and handling INDIA TV's Twitter handle.
  • Managing a team of 12 people, Editing copy, Reviewing products and services.
  • Keeping a track on the news channel and updating accordingly.
  • Maintaining synchronisation between TV and the mobile app.
  • Closely working with OUTPUT, Assignment and Reporters.
  • Working on product management and development.
  • Creating and maintaining lifestyle content for all the clients and operators.
  • Recording and translation in southern languages.
  • Working on video operations and production.
  • Editing videos for You Tube and official page, Funky Flunky.
  • Also acted in many videos which have received around 1 million views on You Tube.

Marketing Manager

Rossell India Ltd
2014-12 - 2015-06
  • Working in the capacity of Manager, Media and Marketing for the company's hospitality wing, Kebab Xpress.
  • Taking care of online and social media as well as marketing position.
  • Efficiently active on various mediums of communication for the company.
  • Corporate sales, Creative writing for the company's advertisements and other push content.
  • Facebook, Twitter and Instagram handle of the company.
  • Marketing profile, Corporate communications, BTL activities.
  • New paper Ads design and execution.
  • Consulted with product development teams to enhance products based on customer data.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Senior Sub Editor

NDTV
2011-07 - 2014-11
  • Working in the mobile news desk of the organization.
  • Part of a team of writers that quickly uploads error free news copy and related media for the mobile app of the news website.
  • Role: Quickly collecting and analyzing information on any breaking news stories.
  • Writing features and news stories.
  • Following up leads for potential new stories.
  • Editing copy, reviewing products and services for pieces on the website, keeping a track on the news channel and updating accordingly.
  • Maintaining synchronization between TV and the mobile app.
  • Closely working with the news desk of the website Working on product management and development.
  • Creating and maintaining lifestyle content for all the clients and operators.
  • Recording and translation in southern languages.
  • Handling the operation desk of NDTV Mobile Also handled the lifestyle desk of the mobile team.
  • Giving daily captions to news, lifestyle, sports and other genre videos and photos from NDTV.
  • Handled 4 products in IVR, TEXT and Audio for different clients like Airtel, Vodafone and IDEA.
  • Handling the marketing of my products as well as doing corporate sales.
  • Innovative thinking of various products and much research and development equally important to the marketing of product.
  • New innovative BTL and ATL Marketing techniques.
  • The employee of the month award in the month of December.

Sub-Editor

Press Trust Of India
2010-12 - 2011-06
  • Edited business and sports stories and push it to the client.
  • Also prioritized stories for different clients.
  • Writing stories after various reporters gave inputs.
  • Working in a fast and time bound atmosphere.
  • Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
  • Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
  • Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.
  • Guided and motivated staff to achieve demanding targets under tight deadlines.

Junior Sub Editor

Times of India
2008-01 - 2010-12
  • Delegated and tracked each staff member's assignments and deadlines.
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
  • Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
Education

Post Graduate Diploma Journalism

Times School Of Journalism
-

BA (Hons) History

ARSD College, Delhi University
-

High School Diploma

DTEA Sr Sec School, RK Puram
-
Skills
Marketing and advertising
Public and Media Relations
Business Development
Content
Operations
Public speaking
Team management
Business operations
Brand Building

Operational leadership

Business start up

Market strategies

Additional Information
  • Young Leader of the Year: GISR Foundation (2019)
  • Emerging Marketer of the Year: ITS College, Ghaziabad (2018)
Personal Information

Date of Birth: August 30th, 1989

Martial Status: Married

Languages

English

Hindi

Tamil

Kannada

Malayalam

Accomplishments
  • Resolved product issue through consumer testing.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of 20 staff members.
Languages

English

Hindi

Tamil

Malayalam

Kannada

Certification

Emerging CEO Of The Year

2019-08

Emerging Marketer Of The Year

2019-01
Interests

Cricket

Books

Media and politics

Timeline

Chief Executive Officer

Ecom Partner Ltd
2020-04 - Current

Emerging CEO Of The Year

2019-08

Chief Executive Officer

Digitone Mobiles Pvt Ltd
2019-04 - 2020-03

Emerging Marketer Of The Year

2019-01

Vice President

Welike India
2018-02 - 2019-03

Marketing and Operations Manager

Bytedance Inc
2017-09 - 2018-01

Editorial And Community Manager

Cheetah Mobile
2016-03 - 2017-07

Editor- Mobile

India TV
2015-07 - 2016-03

Marketing Manager

Rossell India Ltd
2014-12 - 2015-06

Senior Sub Editor

NDTV
2011-07 - 2014-11

Sub-Editor

Press Trust Of India
2010-12 - 2011-06

Junior Sub Editor

Times of India
2008-01 - 2010-12

High School Diploma

DTEA Sr Sec School, RK Puram
-

BA (Hons) History

ARSD College, Delhi University
-

Post Graduate Diploma Journalism

Times School Of Journalism
-