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Summary
Overview
Work History
Education
Skills
Software
Timeline
Shivani Narang

Shivani Narang

Digital Strategy Head
Noida
Summary

A Digital Strategy Expert, with 14+ years of varied functional experience specializing in digital strategic marketing, financial analytics, business development (Pre & Post Sales) with operational experience and account management. Identifying marketing campaigns that directly impact sales numbers, client relationship management and improving customer life cycle experience is what I'm capable of doing. Always eager to expand & utilize my technical knowledge and skills to create unique sales & marketing programs & strategy to enhance the brand presence, engagement and ROI through digital transformation for a long-term client relationship & great customer experience.

Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History

Head-Digital Strategy & Marketing

Binaire Pvt. Ltd
2020-10 - Current

Developing new and creative growth strategies through digital landscape, identifying customers and their current and future needs, monitoring the competition in US and Europe as our target market. Planning and overseeing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Vendor selection & maintaining digital marketing staff by recruiting, selecting, orienting, and training employees. Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Digital Value & Strategy Consultant

Adobe Systems
2019-09 - 2020-03

Supported Sales team globally during pre-sales and post-sales with Value Engineering Business Cases (Financial Analytics & Impact) and Value Propositions to Adobe premium accounts across all Adobe Digital Experience Solutions. Conducted Digital Performance Measurement & Opportunity Areas, Customer Journey Analysis, Value Financial Modelling, and Digital Capabilities Assessment.

Digital Sales & Marketing Consultant/Startup Founder

24K Digital
2016-11 - 2019-08

Consulted and partnered with Companies like MiSmile Network (UK), Toy Express (1st of its kind - Toy Rental Businesses in India), Dhanuka Agrotech, Interactive Experiential, Omaxe Realtors & more. Helped in transforming their businesses to digital platform. Helped in deploying digital solutions across all channels for business growth leading to increase in revenue, optimization of marketing cost and improvement of overall customer experience. Led several campaigns for customer acquisition, engagement, conversions, customer retention and renewals based on audience segments and target market.

Head- Brand Digital Marketing Strategist

WildNet Technology LLC
2013-03 - 2015-03

1. Managed Digital Marketing Campaigns at agency level for B2B & B2C clients with end to end marketing campaigns transforming their existing and new businesses, customer acquisition/retention and outreach.

2. Oversee campaign planning, implementation & day to day performance of company marketing campaigns including PPC, Social Media Advertising & Display Advertising & Email Marketing, leading to 120% increase in lead generation.

Business Dev. & KeyAccount Manager (International)

RedAlkemi Inc
2005-06 - 2009-03

Handled key accounts worth $1 million+ managing deliverables, project milestones, client expansion and renewals. Fostered projects to be high quality, monitored progress, on-time deliveries and cost-effective/on budget (TQM, servicing within given TAT).Developed strong, trusting relationships between clients and agency partners, resulting in 60% account renewals

Quality & Process Excellence Analyst

EXL Service, Noida
2003-06 - 2004-12

Process specialist & soft skill trainer. Responsible to monitor and maintain regular MIS analytics and analysis on team performance. My job required training teams, process handling, quality assurance of process and customer satisfaction percentage. Handled a team of 20 agents and ensured upon process service levels.

Education

Masters Certification Advanced Program in Integrated Marketing Strategy

IIM Lucknow
2019-06 - 2020-06

Bachelors of Engineering Electrical Engineering

Oriental Institute Of Science & Technology
1999-09 - 2003-12
Skills

    Digital marketing

Market Analysis

Budgeting

Campaign management

Strategic Planning

Employee training

Campaign development

Customer demographics

Analytics and SEO

Revenue Generation

Marketing Strategies

Multi-channel advertising

Marketing and advertising

SEM strategy development

Software

Microsoft Office (Including PowerPoint & Excel)| Adobe Experience Solutions (Including Adobe Analytics) | Marketo| Magento| Google Analytics | LeadSquared | Salesforce | SEM Rush | UberSuggest | Google Adwords | Facebook Ads | LinkedIn Ads | TweetDeck | MailChimp | MailerLite | | Buffer | SpyFu | Canva | Ninja Reports

Timeline

Head-Digital Strategy & Marketing

Binaire Pvt. Ltd
2020-10 - Current

Digital Value & Strategy Consultant

Adobe Systems
2019-09 - 2020-03

Masters Certification Advanced Program in Integrated Marketing Strategy

IIM Lucknow
2019-06 - 2020-06

Digital Sales & Marketing Consultant/Startup Founder

24K Digital
2016-11 - 2019-08

Head- Brand Digital Marketing Strategist

WildNet Technology LLC
2013-03 - 2015-03

Business Dev. & KeyAccount Manager (International)

RedAlkemi Inc
2005-06 - 2009-03

Quality & Process Excellence Analyst

EXL Service, Noida
2003-06 - 2004-12

Bachelors of Engineering Electrical Engineering

Oriental Institute Of Science & Technology
1999-09 - 2003-12