SHEKHAR RAI

Led SEO and organic growth initiatives across multiple e-commerce markets, delivering measurable revenue and traffic impact. For a Fashion E-commerce client, scaled organic impressions from 98.9K to 1.29M (13× growth) within 8 months, generating 89.2K clicks, 8.21M impressions, and ₹21.3L+ organic revenue through 543 transactions while increasing organic sessions by 156% (5,022 → 12,848) and users by 185% (3,758 → 10,729). Optimized 521+ pages and 334+ product listings, while establishing AI search visibility that drove 2,175 sessions and ₹58K+ revenue from ChatGPT and Perplexity. For a Textile/Home Decor (USD market) client, managed SEO strategies generating 14.5K+ sessions and $73.1K revenue, increasing monthly revenue from $2.6K to $22.4K and maintaining 4,439 ranking keywords. Additionally, for an E-commerce (AED market) client, delivered 5.4K+ organic sessions and AED 34,999 revenue, achieved 2.68K clicks and 181K impressions, built 94.47% Google organic traffic share, expanded visibility across Bing, DuckDuckGo, and Yahoo, and maintained 2,373 ranking keywords with a 94.52% engagement rate.

• Spearheaded SEO initiatives for diverse clients across industries including e-commerce, SaaS, and service-based businesses
• Performed comprehensive keyword research and competitive analysis to identify high-value opportunities and inform content strategy
• Optimized e-commerce product pages and category structures, improving product visibility and organic conversion rates
• Implemented structured data (Schema markup) to enhance rich snippet visibility and improve clickthrough rates from search results
• Managed and optimized Google Ads campaigns in conjunction with organic strategies to maximize overall search visibility
• Developed and mentored junior team members on SEO best practices and emerging trends in search algorithms
• Created detailed SEO performance dashboards and monthly reports tracking KPIs including organic traffic, rankings, and ROI
• Digitalkeddy Internet Marketing Service, New Delhi, India
• Digital Impressions

• Conducted on-page and off-page SEO optimization for client websites, focusing on mobile app development and technology service companies
• Performed website audits to identify technical SEO issues and provided actionable recommendations for improvement
• Executed content optimization strategies aligned with target keywords and user search intent
• Managed social media integration with SEO strategies to create cohesive digital marketing campaigns
• Analyzed competitor SEO strategies and provided strategic recommendations to maintain competitive advantage
• Collaborated with content creators to develop SEO-optimized blog posts and landing pages that drive organic traffic