Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Certification
Interests
Timeline

Rusben Madrigal

SEO & Webs Analytics
San Ramon,Alajuela

Summary

Senior SEO & Web Analytic with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Data Studio report generation. Guides SEO strategy for medium-large-sized businesses and executes SEO-driven lead generation campaigns for large clients through organic optimization.

Overview

1
1
Language
5
5
Certifications
5
5
years of post-secondary education
12
12
years of professional experience

SEO Analyst

Financial Services
USA , CA
2020.08 - Current
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Built, implemented and updated effective SEO strategies.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

SEO Consultant

PornHub (Remote)
Canada , Canada
2019.02 - 2020.06
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

Technical SEO

TripAdvisor (Remote)
Munich , Germany
2018.02 - 2019.03
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Built, implemented and updated effective SEO strategies.
  • Maintained continuous check on metrics, optimizing and enhancing campaigns based on current trend data.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Designed microservices using components such as containers, load balancing and distributed caches.

Senior SEO Specialist

SBR Net Marketing (Sportsbookreview.com)
Escazu , San Jose
2015.02 - 2018.02
  • Built, implemented and updated effective SEO strategies.
  • Maintained continuous check on www.sportsbooksreview.com and oddsmarket.com metrics, optimizing and enhancing campaigns based on current trend data.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Produced and submitted weekly reports outlining progress against KPI objectives.

SEO Analyst

Freelancer
San Ramon , Alajuela
2013.03 - 2015.01
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Maintained Google and Bing Webmaster Tools accounts and monitored different sites for crawling and indexing issues.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.

SEO Specialist

Daystar Properties
Jaco , Puntarenas
2009.02 - 2013.02
  • Built, implemented and updated effective SEO strategies.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.

Work History

Bachelor of Administrative Studies - Marketing

Ulatina , San Pedro
2010.01 - 2014.11

Education

Skills

    Google Analytics (Certificated)

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Additional Information

I am a person who likes to learn and share knowledge related to SEO. I like to work with professional and good vibe people. :)

Languages

English

Certification

Google Analytics for Beginners

Interests

JavaScript

Travel

Food

SEO Analyst - Financial Services
2020.08 - Current

Advanced Google Analytics

2020-08

Google Tag Manager Fundamentals

2020-08

Introduction to Data Studio

2020-08

Google Analytics for Beginners

2019-08

Google Analytics for Power Users

2019-08
SEO Consultant - PornHub (Remote)
2019.02 - 2020.06
Technical SEO - TripAdvisor (Remote)
2018.02 - 2019.03
Senior SEO Specialist - SBR Net Marketing (Sportsbookreview.com)
2015.02 - 2018.02
SEO Analyst - Freelancer
2013.03 - 2015.01
Ulatina - Bachelor of Administrative Studies, Marketing
-4.099999999999909
SEO Specialist - Daystar Properties
2009.02 - 2013.02

Timeline

Rusben Madrigal SEO & Webs Analytics