loader
Summary
Overview
Work History
Education
Skills
Accomplishments
Music, Reading
Languages
Certification
Timeline
RAJIV SANGARI

RAJIV SANGARI

Senior Professional
Dubai
Summary

Versatile business leader bringing 32+ years of experience as accomplished Top Executive with excellent organizational skills and proven record of General Management accomplishment in Strategic Partnerships and Business Setups. Diligent in driving partnerships, tie-ups, setting up new entities and operations with multifaceted business approaches. Key focus industry - Retail, Licensing, Media, Print, TV, Social Media.

Overview
5
5
Languages
3
3
Certifications
2
2
years of post-secondary education
31
31
years of professional experience
Work History

VICE PRESIDENT - Marketing, Licensing & Cinema

IMG WORLDS OF ADVENTURE
2014-03 - Current
  • Established performance goals across department and provided methods for reaching milestones to reach organization's goals.
  • Strategic Tie-ups, affiliations and Promotional partnerships with various industry to achieve Marketing & Revenue objectives
  • Partnerships with Worlds largest Licensor's for large Park 2 set-up going forward.
  • Set up multi-million dollar deal with Cinema as strong Revenue source for company
  • Promotional and Strategic tie-ups with regions largest QSRs, Retail giants, Media houses, Banks for achieving company's visibility and Revenue goals.
  • Led operational team of 400+ in creation, Implement, roll out, and management of new product lines, Retail stores, merchandise including highly successful Bespoke Retail Stores and billing systems which setup a strong revenue stream from first year.
  • Conceptualized, negotiated and got approved 10,000+ merchandise IP Based for Retail setup
  • Spearheaded cross-functional initiatives across Marketing, Sales and Guest Relations departments to achieve business goals for bottom-line profits.
  • Created and made appropriate documentation for annual budgets and Boards of Directors goals.
  • Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.

Director - Licensing

Mattel
2013-01 - 2014-03
  • Heading South Asian Countries in Consumer Products industry to establish and enhance our brand and positioning through region.
  • Focused teams on developing innovative and cutting-edge approaches in the world of Licensing at all levels with effective resource allocation and strategic planning in consultation with Global Head office based out from USA.
  • Worked closely with organizational leadership, including Managing Director, to strategically affect direction of Business & company's operations.
  • Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
  • Worked with 36+ industry leaders to arrange Promotions and licensing partnerships based on market requirements and available resources.
  • Assisted with creation of marketing strategy and advertising initiatives used to promote company to community members.
  • Developed impactful and strategic partnerships with Licensees and Promotional clients to drive business development, brand push.
  • Trained and managed a larger number of team across divisions to provide resolution and apply best practices.

Managing Director

Tops Entertainment
2012-12 - 2013-01
  • Heading South Asia region to establish company's Film Distribution business setup for Hollywood and European movies.
  • Established movie distribution setup in region and green lit few award winning films for company
  • Established department vision, goals and objectives with company strategy to achieve consistently high results.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Led change and transformation across all business areas to deliver benefits and align company resources.

CEO & Managing Director

Spacetoon International
2005-05 - 2011-11
  • Established company from scratch and launched Spacetoon TV channel , India's first organized Licensing company
  • Helped establishing Partnership with Malaysian State Government of Ipoh for $ 25 M funding and 50 acres of land to help establishing Studio and Animation Training centre
  • Introduced Worlds biggest brands like Marvel, Dragon Ballz, Hello Kitty, WWE, Doreamon and many more in India and created new market for Licensing in India and in SAARC countries.
  • Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts.
  • Achieved substantial positive results by using market expertise and business knowledge to make proactive decisions.
  • Spearheaded product line diversification to achieve multifold increase in revenue and penetrate wider markets in merchandising segment worth $28 M
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
  • Worked with department heads to stay current on needs and offer high-level support for day-to-day operations.
  • Determined vision and strategic direction for Animation Industry, Licensing and IP based merchandise industry and coordinated resources to achieve targets within optimal timeframes.
  • Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts.

Director

ZEE Network
2002-09 - 2004-12
  • Heading ZICA studios, animation studios and animation production centre
  • Established ZICA / ZILS as the foremost training center of India in animation learning.
  • Got mega $ 15 M project for Zee group, the biggest ever of those times

General Manager

Pentamedia Graphics Ltd
2000-01 - 2002-07

Sr. General Manager

Business Standard
1997-09 - 2000-12

Head - Retail Galleries

BPL Mobile
1995-07 - 1997-07

Sr. Officer

Times of India
1993-09 - 1995-07

Sales Executive

Usha International Ltd
1989-09 - 1993-09
Education

Master of Arts Economics

Bombay University
1988-04 - 1990-05
Skills

Collaboration

Retail Management

Marketing Management

Media - Print, TV & Social Media

Contract Negotiation

C-Level Relationship Management

Vendor Management

Promotional Campaigns

Licensing management

Accomplishments
  • Supervised team of 1200+ staff members in various companies
  • Collaborated with Malaysian Govt for funding and tie-up to implement one of the largest Studios
  • Started & Director of Animation Producers Association of India
  • One of the Pioneers in Licensing Promotions in India
Music, Reading

Music - Indian Classical , Ghazals & Jazz

Reading : - Autobiographies, Politics & Spiritual

Languages

English

Hindi

Punjabi

Gujrati

Marathi

Certification

Digital Marketing , Google

2021-04

Certified Leadership , Linkedin

2020-05

Writing Marketing Plan , Linkedin

2020-06
Timeline

Digital Marketing , Google

2021-04

Writing Marketing Plan , Linkedin

2020-06

Certified Leadership , Linkedin

2020-05

VICE PRESIDENT - Marketing, Licensing & Cinema

IMG WORLDS OF ADVENTURE
2014-03 - Current

Director - Licensing

Mattel
2013-01 - 2014-03

Managing Director

Tops Entertainment
2012-12 - 2013-01

CEO & Managing Director

Spacetoon International
2005-05 - 2011-11

Director

ZEE Network
2002-09 - 2004-12

General Manager

Pentamedia Graphics Ltd
2000-01 - 2002-07

Sr. General Manager

Business Standard
1997-09 - 2000-12

Head - Retail Galleries

BPL Mobile
1995-07 - 1997-07

Sr. Officer

Times of India
1993-09 - 1995-07

Sales Executive

Usha International Ltd
1989-09 - 1993-09

Master of Arts Economics

Bombay University
1988-04 - 1990-05