Marketing strategy
Pedro Rodriguez
Business Manager
Miami
Summary
Experienced Account Manager proficient in customer relations, sales and strategic planning, with demonstrated strong track record of success in highly competitive market setting. Expertise in brand positioning strategies and excellent communications skills. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills.
Overview
2
2
Languages
3
3
Certifications
8
8
years of professional experience
Work History
Market Associate – LATAM
Expedia Group
2020-01 - 2020-10
- Maximized revenues for Expedia Group and its hotel partners by using proven marketing/sales tools and concepts, to advance marketing and distribution potential and sell-through.
- Executed effectively on KPI metrics consistently exceeding targets, goals, strategic objectives and strict project deadlines.
- Developed partners satisfaction by effectively spending 80% of my time providing relevant data insights and superior support services to each account.
- Implemented strategies which improve key business metric, and ensure Expedia's offerings were positioned to be competitive.
- Directed work of 98 partners accounts at multiple offices across the Caribbean region, generating revenues in excess of $1.5M.
- Increased the market presence of USVI, BVI and Curacao by negotiating promotional strategies for this market by 38%, boosting from 43% of properties with Dynamic Rate Rules (DRR) to 81% in the L12M, while ensuring the enhancements of RMD.
Package Specialist - Test & Lern
Expedia Group
2019-01 - 2020-01
- Represented Expedia by servicing customers and suppliers through multiple channels. Gathering and tracking accurate data related to the current test using specific methods and provide insightful feedback to help develop operational policy and procedures in EG.
- Played instrumental role in accounts satisfaction by working with the Support & Operation team for proper resolution of service issues.
- Led process improvement by providing feedbacks on standard procedures with Expedia Voyager program used by the Customer Support team.
Customer Loyalty Specialist
American Family Insurance
2017-07 - 2019-01
- Sold auto, home, renters and other various American Family Insurance products to individuals and affinity groups within assigned territory, using consultative selling techniques.
- Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
- Accomplished sales goals by adding approximately 180 new accounts per week for auto and home insurance coverage.
- Maintained high standards of customer service by building relationships with clients, paying attention and showing empathy.
Clerk - Internship
Tuthill Corporation
2017-05 - 2017-07
- Provided quality clerical support through data entry, document management, email correspondence and overseeing operation of office equipment.
- Kept physical files and digitized records organized for easy updating and retrieval by the industrial operation team.
- Enhanced collaboration between the PR team by generating ideas and preparing meeting materials for the company events.
Analyst - Unit Presidential Procedures
Junta Central Electoral
2014-07 - 2017-04
- Planned procedure using data modeling and structured analysis to make the workflow more efficient.
- Manipulated, transformed and analyzed data by reviewing computer reports, printouts and performance indicators.
- Developed data tables and databases to create relation and simplify requirements between the Election, the Civil registration and the Citizen Identification Department.
Sales Consultant
Student Trip
2012-04 - 2014-06
- Identify and reach travel organizers inside of the school institutions, selling our package and provide assistance during sales period/scholar year.
- Organized memorable travel itineraries and vacations with the hotels in Punta Cana, Dominican Republic for high school and college students clients.
- Acquired 41 new schools in the south region of D.R. generating a total of 930 students for the 2013 Grad Trip. Increasing our sales by 55% compare to 2012.
Education
BBA - Business Administration And Management
Pontificia Universidad Catolica Madre Y Maestra
Associate of Applied Science - Entrepreneurship
Pontificia Universidad Catolica Madre Y Maestra
Skills
Relationship building and rapport
Revenue and profit maximization
Strategic account development
Business Development
Strategic Planning
Team management
Languages
Spanish
English
Certification
Tourism and Travel Services Management (FAU)
ISO 9001:2008 – Quality Management Systems (EQA)
Specialization: Measurement through Management Indicators (Quality Point Business School)
Timeline
Market Associate – LATAM
Expedia Group
2020-01 - 2020-10
Package Specialist - Test & Lern
Expedia Group
2019-01 - 2020-01
Customer Loyalty Specialist
American Family Insurance
2017-07 - 2019-01
Clerk - Internship
Tuthill Corporation
2017-05 - 2017-07
Analyst - Unit Presidential Procedures
Junta Central Electoral
2014-07 - 2017-04
Sales Consultant
Student Trip
2012-04 - 2014-06
Specialization: Measurement through Management Indicators (Quality Point Business School)
ISO 9001:2008 – Quality Management Systems (EQA)
Tourism and Travel Services Management (FAU)
Associate of Applied Science - Entrepreneurship
Pontificia Universidad Catolica Madre Y Maestra
BBA - Business Administration And Management
Pontificia Universidad Catolica Madre Y Maestra