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Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Muskan  Varma

Muskan Varma

Sr. Account Manager
Mumbai
Summary

A data-driven marketer and marketing communications strategist with over 5 years of experience, I've helped transform how brands interact with their audiences online. With some experience as a copywriter and strategist I've also built websites and planned campaigns with a blend of strategic and creative perspective.

Overview
2
2
Certifications
5
5
years of post-secondary education
6
6
years of professional experience
Work History

Account Manager

Indigo Consulting
2019-01 - 2020-08

JIO DIGITAL

Create media and marketing plan to present the client. Maintain constant contact with the client to develop service offerings and cater to their needs. Monitor what is trending on digital and suggest new ideas around the same for the brand. Effectively manage multiple simultaneous projects with continuously rolling schedules (Business, Media and Social Briefs). Managing Product and Video shoots for the client. Review campaigns and a way forward every month.

Account Manager

Fruitbowl Digital
2018-10 - 2018-12

Dealing with the client on a daily basis and strategizing for key brands like Mumbai Metro, Society Tea, Orofit, One8 etc

Account Manager

Merry Men
2018-05 - 2018-08

Strategized and planned on accounts like on Setu India and Marico Campus connections.

Strategy and Planning Intern

Leo Burnett
2017-02 - 2018-05

Helped in the strategy and planning for Metro Cash and Carry. Also did a fair amount of research for the same.

Research Intern

Ogilvy & Mather
2016-08 - 2016-12

Selected on the basis of merit and aptitude to work as a market research intern, I worked on brands such as AO Smith, Titan, Fast Track, Savlon etc.

My responsibilities are listed below:
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Interpret data, formulate reports and make recommendation
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Remain fully informed on market trends, other parties researches and implement best practices

Account Manager and Content Strategist

Reputation India
2014-06 - 2015-09

Servicing the account on a day to day basis, included monthly content planning, campaigns, influencer engagement, reporting etc.

Liaising closely with the internal creative and planning teams to ensure timely deliveries. Interacting with the clients across teams to ensure a solid client relationship

Key Clients: Coffee bean & Tea Leaf, Kitty Su, Lite Bite Food brands

Social Media Team Head

4nought4
2013-01 - 2014-03

Crafting social media Content while optimizing social media performance for these key clients was a key part of my role.

Key Clients: HistoryTv18, ZeeCafe, Kings XI Punjab, Zee Cinema, Movies

Education

MBA Marketing Communications

Symbiosis University
2016-05 - 2018-05

Bachelor's of Mass Media Advertising

L. S Raheja College Of Arts And Commerce
2010-04 - 2013-04
Skills

    Content Strategy

Strategy and Planning

Digital Media Marketing

Communication

People Skills

Accomplishments

Reliance Jio - Best Social Media Brand in the Telecom sector

Certification

Diploma in Digital Marketing

2016-08

Google - Digital Unlocked

2019-08
Interests

Youtube Streamer

DJ

Timeline

Google - Digital Unlocked

2019-08

Account Manager

Indigo Consulting
2019-01 - 2020-08

Account Manager

Fruitbowl Digital
2018-10 - 2018-12

Account Manager

Merry Men
2018-05 - 2018-08

Strategy and Planning Intern

Leo Burnett
2017-02 - 2018-05

Research Intern

Ogilvy & Mather
2016-08 - 2016-12

Diploma in Digital Marketing

2016-08

MBA Marketing Communications

Symbiosis University
2016-05 - 2018-05

Account Manager and Content Strategist

Reputation India
2014-06 - 2015-09

Social Media Team Head

4nought4
2013-01 - 2014-03

Bachelor's of Mass Media Advertising

L. S Raheja College Of Arts And Commerce
2010-04 - 2013-04