Muhammad Saad Fareed
E-commerce | Key Account & Brand Management | Business Development
Karachi
Summary
Experienced and accomplished Business Development and Key Account Management specialist with a distinguished career spanning over 9 years. Demonstrated expertise in driving revenue growth and cultivating enduring client relationships. Proficient in transforming market insights into effective strategies, resulting in successful business expansion and heightened customer satisfaction.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Category Manager
Daraz (Alibaba International Digital Commerce Group)
01.2024 - Current
- Planning & Execution of Annual Business plan. Development of business alignment & relationship with brands and key accounts on yearly/ quarterly targets (new assortment/stock alignment / monthly aspiration setting/marketing plan / operational plan)
- End to end responsibility of category including category performance management – GMV, items, orders, and commissions earned. Overall category operational excellence - quality return rate, gross-to-net ratio, TTS, cancellations. Overall category health - drive active seller, and assortment growth and manage seller concentration to healthy level
- Onsite optimization (including campaigns, seller stores, search, attributes, category pages, etc.) Traffic Management & Category Campaign Management
- Consistent market trend analysis, consumer behavior, and change management to ensure Daraz Fashion trendsetter for industry. Ensuring category competitiveness – filling of assortment gaps and ensure competitive pricing from seller base.
Senior Brand Manager
Daraz (Alibaba International Digital Commerce Group)
08.2020 - 12.2023
- Proven history of achieving 2.5x to 3x growth for assigned portfolio of brands
- Campaign Management for assigned brands based on data trends to achieve 100% revenue and growth and decent ROI
- Responsible for ensuring more than 4% to 5% conversion rates for top performing brands
- Optimizing cart size and increasing AIV-Average Inventory Value from $2 to $5 to $6 on average for assigned accounts so overall revenue can be increased
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
- Compiled product and customer data to generate informed profit projections
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Sr. Key Account Manager
Daraz (Alibaba International Digital Commerce Group)
06.2018 - 08.2020
- Successfully managed 100+ accounts for Fashion, Watches and Bags Category
- Identifying products gaps in different categories under Fashion cluster by analyzing data and finding sustainable solutions for those issue
- 100% success rate of ensuring all department KPI's
- Focused on small sellers and grown them from 200% in terms of revenue
- Developed new commission model for all top Watches Brands which resulted in almost 3x increase in Watches Category GMV share
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Supported sales and reporting for large and medium-sized accounts
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
Key Account Acquisition Manager
Daraz (Alibaba International Digital Commerce Group)
09.2017 - 06.2018
- Successfully driving marketplace sellers including distributors, dealers and retailers of different brands as well as brands directly to increase seller depth in various clusters
- Strong focus and emphasis on acquiring different price point assortment which is critical for different categories
- Market research in respect to all new entrants in market
- Sourcing for B2B department based on their business requirement.
Key Account Acquisition Executive
Daraz (Alibaba International Digital Commerce Grou
03.2017 - 06.2017
- Responsible for acquiring new potential selling partners for Daraz
- Grow Assortment and ensure 100% on-time fulfillment
- Work within company's guidelines to achieve departmental common goals
- Regular brand hunting in order to ensure best available quality products on both platforms
- Ensure smooth process of on-boarding new vendors
- Preparing content in departmental and program review meetings
- Meeting supplier representatives on behalf of company
- Adaptable and proficient in learning new concepts quickly and efficiently
- Organized and detail-oriented with strong work ethic.
International Business Development Executive
SBT Japan
04.2014 - 11.2016
- Overseeing business development for company in African Region
- Negotiating terms of trade with clients with focus on achieving companies assigned targets
- Overcome client resistance/objections to products
- Maintaining client's interest by offering different sale campaigns in order to achieve sales target.
Education
Master of Business Administrations-MBA - Supply Chain Managemet
01.2015 - 12.2018
B.S(Commerce) - Finance
01.2010 - 12.2013
Skills
Sales Tracking
Vendor Relations
Trend Knowledge
Business Development
Client Relationship Building
Vendor Management
Data Review
Category Development
Key Business Skills
- Business Development
- Lead Generation
- Relationship Management
- Key Account & Brand Management
- Communication
- Sales Planning
- Negotiation
- MS Office
- Brand Management
Personal Information
Date of Birth: 10/06/90
Reading
Keen interest in Technology Related stuff and International Relations
Timeline
Category Manager - Daraz (Alibaba International Digital Commerce Group)
01.2024 - Current
Senior Brand Manager - Daraz (Alibaba International Digital Commerce Group)
08.2020 - 12.2023
Sr. Key Account Manager - Daraz (Alibaba International Digital Commerce Group)
06.2018 - 08.2020
Key Account Acquisition Manager - Daraz (Alibaba International Digital Commerce Group)
09.2017 - 06.2018
Key Account Acquisition Executive - Daraz (Alibaba International Digital Commerce Grou
03.2017 - 06.2017
Institute of Business Management, Karachi - Master of Business Administrations-MBA, Supply Chain Managemet
01.2015 - 12.2018
International Business Development Executive - SBT Japan
04.2014 - 11.2016
University of Karachi, Karachi - B.S(Commerce), Finance
01.2010 - 12.2013