Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Languages
Certification
Accomplishments
Open To Work
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Michele Smith

Columbus,IN
Michele Smith

Work Preference

Job Search Status

Open to work

Desired Job Title

Content & Social Media ManagerGraphic ArtistWebsite DesignerEmail Marketing SpecialistSEO Consultant

Location Preference

RemoteHybridOn-Site
Location: Columbus, INIndianapolis, INBloomington, INEvansville, INAnderson, IN
Open to relocation: No

Summary

Consultant experienced in strategic digital marketing and branding. Managed diverse client projects, creating impactful promotional campaigns and cohesive visual identities that resonate with target audiences. Focused on managing customer expectations and delivering exceptional results through deep industry knowledge and acumen.

Overview

9
years of professional experience
1
Certificate

Work History

Faith Graphics & Marketing Media, LLC
Columbus, IN

Principal Consultant
02.2024 - Current

Job overview

Led strategic initiatives to enhance brand visibility across various platforms.

  • Developed comprehensive digital marketing strategies for diverse clients to increase engagement.
  • Managed email and SMS promotional campaigns for opted-in subscribers, boosting customer communication.
  • Managed business social media pages, developing organic content and advertising campaigns.
  • Collaborated with cross-functional teams to create cohesive advertising campaigns aligned with client objectives.
  • Created logo concepts and cohesive visual identities for web, social media, and print usage.
  • Designed, updated, and maintained websites for small businesses and nonprofits with seasonal content.
  • Organized and maintained client documents and digital assets to ensure easy access and efficiency.

Michele Smith Consulting
Bloomington - Spencer, Indiana

Internet Sales & Marketing Consultant
04.2017 - 03.2024

Job overview

  • Developed corporate image through public-facing artifacts, including websites and email broadcasts.
  • Collaborated with clients to create tailored marketing campaigns.
  • Managed client relationships to ensure satisfaction and repeat business.
  • Created content for websites, brochures, newsletters. that accurately reflect the company's brand identity.
  • Designed promotional materials using graphic design software for client use.

Education

Cornell University
Ithaca

MFA from Graphic Design Major, Communication Minor

University Overview

Cornell University — Master of Fine Arts (MFA) in Graphics
Minor in Communication | Scholarship Recipient | Graduate Assistant

  • Earned a Master of Fine Arts (MFA) in Graphics from Cornell University, with a minor in Communication. Attended on scholarship and participated in a paid graduate assistance program through the College of Architecture, Art, and Planning, gaining valuable academic, creative, and professional experience while contributing to the college’s educational and design initiatives.
  • The program provided an advanced foundation in graphic design, visual communication, conceptual development, and creative problem-solving, combining rigorous studio practice with interdisciplinary study and professional experience.

John Herron School of Art
Indianapolis, IN

BFA from Fine Art

University Overview

Herron School of Art + Design — Indianapolis, Indiana
Bachelor of Fine Arts (BFA), Graduated with Honors | International Dean’s List

  • Earned a Bachelor of Fine Arts (BFA), graduating with honors from the Herron School of Art + Design in Indianapolis, Indiana. Recognized on the International Dean’s List for outstanding academic achievement, demonstrating a strong commitment to artistic excellence, creativity, academic achievement, and professional growth within a rigorous art and design program.

Skills

  • Digital & print marketing strategy
  • Brand management
  • Content management expertise
  • Digital content creation
  • Social media strategy
  • Content production
  • Email templates & newsletters
  • Website development skills
  • Design and layout skills
  • Adobe software suite expertise
  • Project management
  • Client relationship management

Timeline

Principal Consultant
Faith Graphics & Marketing Media, LLC
02.2024 - Current
Internet Sales & Marketing Consultant
Michele Smith Consulting
04.2017 - 03.2024
Cornell University
MFA from Graphic Design Major, Communication Minor
John Herron School of Art
BFA from Fine Art

Languages

English
Native/ Bilingual

Certification

  • Licensed by Indiana Secretary of State: Faith Graphics & Marketing Media, LLC
  • Insured by Business Liability Company CNA

Accomplishments

Accomplishments
  • Highly Recommended Badge, 2022 - present: Alignable. Alignable is an online professional networking platform built specifically for small business owners, local entrepreneurs, and independent service providers.

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