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Summary
Overview
Work History
Education
Skills
Interests
Hand on Experience
Timeline

Maithri Jagirdar

Digital Marketing And Strategy
Bangalore
Summary

Successful Digital Marketer with close to 7 years of experience with a demonstrated history of working in start-ups and media agency. Skilled at planning, executing and optimizing online marketing strategies. Experienced in developing marketing initiatives, increasing business success and customer acquisition. Excellent analytical, organizational and decision-making abilities.

Overview
6
6
years of post-secondary education
7
7
years of professional experience
Work History

Digital Marketing Specialist

Knitter Social Networking Ltd
2020-08 - Current
  • Steering digital marketing, content and design strategies and roadmaps to support product vision and value to business.
  • Maximized strategic approaches by keeping close eye on performance to increase customer acquisition and retention
  • Collaborated cross-functionally with content, engineering and product management teams to accomplish shared goals.
  • Built, implemented and updated effective SEO strategies.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Achievements: Member of core Management Committee and part of every decision making process for entire business. Initiated program and process management.

Digital Marketing Manager

Avail Finance
2019-10 - 2020-05
  • Managed entire acquisition and retention of users by strategizing, planning, budgeting targets and campaigns.
  • Planned and delivered highly successful digital strategies for various platforms to attract customer engagement.
  • Improved click-through rates, conversion and other important KPIs with strategic approach
  • Cross team Coordination, Agency Coordination, Vendor Management.
  • Evaluated monthly performance statistics against KPI and used data to inform future strategies.
  • Administered social media calendar and posted new content to coincide with target audience
  • Built, implemented and updated effective SEO strategies.
  • Achievements: Drove acquisition > 1Mn. Uplifted keyword ranking to top 5 in Fintech category

Business Manager - Digital

GroupM
2016-06 - 2019-09
  • Managed relationships with high-profile clients across globe and translated marketing and social media needs into results-driven strategies.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Media planning across display, video, mobile and social channels, owning elements of planning and strategy.
  • Built annual strategies after extensive research of brand, consumer, competition and industry trends.
  • Collaborated with offline and external teams in cross-functional capacity to ensure alignment of campaign objectives and expectations.
  • Analyzed campaign results to determine optimizations and recommendations for future flights.
  • Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
  • Achievements: Delivered 3 award winning campaigns. Won multiple pitches and handled >Rs.30Cr(INR) annual media spends

Software Engineer

CenturLink Ltd
2011-08 - 2014-05
  • Worked at CMMI Level 5, Agile Environment
  • Collaborated on all stages of systems development lifecycle, from requirement gathering to production releases.
Education

MBA Communication Management

Symbiosis Institute Of Media And Communication
2014-06 - 2016-05

Bachelor of Engineering Information Science

Sri Jayachamarajendra College Of Engineering
2007-09 - 2011-04
Skills

    Digital Marketing Strategy

Brand strategy

Digital Media

Social Media Strategy

Digital Media Planning

Marketing Automation

Campaign Management

Content Marketing

Data Analytics

SEO Best Practices

Consumer Behavior

Interests

Team Player

Fast Learner

Time Management

Motivated

Organized

Reliable

Hand on Experience

Ad Manager Tools

Analytics Tools

Marketing Automation

Data Visualization Tools

Timeline

Digital Marketing Specialist

Knitter Social Networking Ltd
2020-08 - Current

Digital Marketing Manager

Avail Finance
2019-10 - 2020-05

Business Manager - Digital

GroupM
2016-06 - 2019-09

MBA Communication Management

Symbiosis Institute Of Media And Communication
2014-06 - 2016-05

Software Engineer

CenturLink Ltd
2011-08 - 2014-05

Bachelor of Engineering Information Science

Sri Jayachamarajendra College Of Engineering
2007-09 - 2011-04