Hokkien
Kendrick Go
Writer, Marketing & PR Practitioner, Entrepreneur
UnitG 258 Scout Fernandez Corner Tomas Morato Brgy Sacred Heart, Quezon City,NCR
Summary
A communications practitioner with a decade of experience in the media with some of the country's top media institutions. As a public relations and marketing practitioner I have handled almost a dozen clients in the real estate, food, and franchising campaigns having organized numerous media and branding campaigns.
Overview
4
4
Languages
3
3
years of post-secondary education
24
24
years of professional experience
Work History
Chief Executive Officer
Geek Mode Media Inc.
Quezon City , NCR
2016.06 - Current
- Executed public relations campaigns for clients in the real estate, food, and franchising industries.
- Executed public image campaigns for service organization clients.
- Organized events such as concerts, block screening, and blogging events for clients.
- Handled business development and the day to day operations of the company.
Executive Editor
Manileno Magazine
Quezon City , NCR
2016.06 - Current
- Directed editorial talent acquisition pipeline to create diverse editorial staff across multiple markets.
- Developed and oversaw continued evolution of digital content strategy.
- Designed and led overall editorial strategy consistent with brand guidelines.
- Championed new ideas and experiments for audience growth.
Chief Executive Officer
Brand Philosophy Inc
Mandaluyong , NCR
2016.01 - 2017.06
- Handled day to day operations and business development or the company.
- One of the pioneers in bringing in programmatic digital advertising in the Philippines.
- Organized a blogging conference attended by over 500 bloggers.
External Marketing Head
GQWEST Inc/Aquabest
Quezon City , NCR
2014.08 - 2016.09
- Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds. Conceptualized and executed the company's brand management and communications strategy.
- Developed innovative and profitable sales channels for the company's slow moving products.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Corporate Communications Consultant
Aquabest/GQWEST Inc
Quezon City , NCR
2010.06 - 2014.08
- Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds.
- Negotiated favorable advertising arrangements between the company and various media organizations.
- Conceptualized and implemented the company's overall communications strategy.
- Supervised the company's internal and external communications.
Writer/Analyst
CW Group
Manila , NCR
2010.07 - 2012.05
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
- Created analysis pieces on trends and outlooks for the global cement, aggregates, coal, and shipping industries..
Project Based Communications Consultant
M2Comms PR Agency Philippines
Quezon City , NCR
2010.01 - 2010.05
- Helped formulate and execute a communications campaign for a mayoral candidate in the 2010 elections.
- Helped formulate and execute a communications campaign for the automated election systems provider in the 2010 elections.
- Implemented the digital marketing campaign for the aforementioned campaigns.
Staff Writer
Entrepreneur Magazine / Summit Media
Mandaluyong , NCR
2009.03 - 2010.02
- Wrote feature stories, how to articles, and investigative reports on the SME sector.
- Did research on trends and issues pertinent to the industry.
- Represented the magazine on various events and industry conferences.
Editorial Assistant
Agence France Presse
Makati , NCR
2008.06 - 2009.03
- Monitored local news sources for breaking news.
- Assisted editorial team in preparing and organizing news coverages.
- Wrote feature stories and analysis pieces on current events and human interest pieces for global circulation.
Writer
The Manila Times
Manila , NCR
2006.08 - 2009.03
- Wrote the weekly franchise column.
- Interviewed entrepreneurs and executives and wrote feature stories for the paper's career and property section.
- Monitored local and foreign stock exchanges as well as currency markets.
Assistant Editor
Popoli / The Manila Times
Manila , NCR
2007.08 - 2008.11
- Handled all the editorial and creative aspects of the section.
- Attended sales presentations to prospect advertisers.
- Handled a team of writers, photographers, contributors, and layout artists.
Education
Bachelor of Arts - Journalism
The Manila Times School Of Journalism
Manila 2005.06 - 2008.05
Skills
Operations management
Affiliations
- Rotary International District 3830 (Rotary Club of Fort Bonifacio Global City)
Director TRF RY 2020-2021
Club President RY 2019-2020
Director for Public Relations RY 2016-2018
- Makati Tourism Foundation Incorporated
Member 2016-Current
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Mandarin
Filipino
English
Timeline
Chief Executive Officer
Geek Mode Media Inc.
2016.06 - Current
Executive Editor
Manileno Magazine
2016.06 - Current
Chief Executive Officer
Brand Philosophy Inc
2016.01 - 2017.06
External Marketing Head
GQWEST Inc/Aquabest
2014.08 - 2016.09
Writer/Analyst
CW Group
2010.07 - 2012.05
Corporate Communications Consultant
Aquabest/GQWEST Inc
2010.06 - 2014.08
Project Based Communications Consultant
M2Comms PR Agency Philippines
2010.01 - 2010.05
Staff Writer
Entrepreneur Magazine / Summit Media
2009.03 - 2010.02
Editorial Assistant
Agence France Presse
2008.06 - 2009.03
Assistant Editor
Popoli / The Manila Times
2007.08 - 2008.11
Writer
The Manila Times
2006.08 - 2009.03
Bachelor of Arts - Journalism
The Manila Times School Of Journalism
2005.06 - 2008.05