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Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Languages
Timeline

Kendrick Go

Writer, Marketing & PR Practitioner, Entrepreneur
UnitG 258 Scout Fernandez Corner Tomas Morato Brgy Sacred Heart, Quezon City
Summary

A communications practitioner with a decade of experience in the media with some of the country's top media institutions. As a public relations and marketing practitioner I have handled almost a dozen clients in the real estate, food, and franchising campaigns having organized numerous media and branding campaigns.

Overview
4
4
Languages
3
3
years of post-secondary education
24
24
years of professional experience
Work History

Chief Executive Officer

Geek Mode Media Inc.
2016-06 - Current
  • Executed public relations campaigns for clients in the real estate, food, and franchising industries.
  • Executed public image campaigns for service organization clients.
  • Organized events such as concerts, block screening, and blogging events for clients.
  • Handled business development and the day to day operations of the company.

Executive Editor

Manileno Magazine
2016-06 - Current
  • Directed editorial talent acquisition pipeline to create diverse editorial staff across multiple markets.
  • Developed and oversaw continued evolution of digital content strategy.
  • Designed and led overall editorial strategy consistent with brand guidelines.
  • Championed new ideas and experiments for audience growth.

Chief Executive Officer

Brand Philosophy Inc
2016-01 - 2017-06
  • Handled day to day operations and business development or the company.
  • One of the pioneers in bringing in programmatic digital advertising in the Philippines.
  • Organized a blogging conference attended by over 500 bloggers.

External Marketing Head

GQWEST Inc/Aquabest
2014-08 - 2016-09
  • Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds. Conceptualized and executed the company's brand management and communications strategy.
  • Developed innovative and profitable sales channels for the company's slow moving products.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.

Corporate Communications Consultant

Aquabest/GQWEST Inc
2010-06 - 2014-08
  • Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds.
  • Negotiated favorable advertising arrangements between the company and various media organizations.
  • Conceptualized and implemented the company's overall communications strategy.
  • Supervised the company's internal and external communications.

Writer/Analyst

CW Group
2010-07 - 2012-05
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Organized material to research and complete writing tasks.
  • Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
  • Created analysis pieces on trends and outlooks for the global cement, aggregates, coal, and shipping industries..

Project Based Communications Consultant

M2Comms PR Agency Philippines
2010-01 - 2010-05
  • Helped formulate and execute a communications campaign for a mayoral candidate in the 2010 elections.
  • Helped formulate and execute a communications campaign for the automated election systems provider in the 2010 elections.
  • Implemented the digital marketing campaign for the aforementioned campaigns.

Staff Writer

Entrepreneur Magazine / Summit Media
2009-03 - 2010-02
  • Wrote feature stories, how to articles, and investigative reports on the SME sector.
  • Did research on trends and issues pertinent to the industry.
  • Represented the magazine on various events and industry conferences.

Editorial Assistant

Agence France Presse
2008-06 - 2009-03
  • Monitored local news sources for breaking news.
  • Assisted editorial team in preparing and organizing news coverages.
  • Wrote feature stories and analysis pieces on current events and human interest pieces for global circulation.

Writer

The Manila Times
2006-08 - 2009-03
  • Wrote the weekly franchise column.
  • Interviewed entrepreneurs and executives and wrote feature stories for the paper's career and property section.
  • Monitored local and foreign stock exchanges as well as currency markets.

Assistant Editor

Popoli / The Manila Times
2007-08 - 2008-11
  • Handled all the editorial and creative aspects of the section.
  • Attended sales presentations to prospect advertisers.
  • Handled a team of writers, photographers, contributors, and layout artists.
Education

Bachelor of Arts Journalism

The Manila Times School Of Journalism
2005-06 - 2008-05
Skills

    Operations management

Project Management

Strategic Planning

Market strategies

Branding

Campaign management

Public Relations

Media relations

Communications development

PR strategy development

Editing stories

Source interviewing

Event coverage

Managing media

Building advertisements

Online copy materials

Current events

Covering events

Laid out pages

Story pitching

Writing features

Strategic content planning

Editing articles

Affiliations
  • Rotary International District 3830 (Rotary Club of Fort Bonifacio Global City)

Director TRF RY 2020-2021

Club President RY 2019-2020

Director for Public Relations RY 2016-2018

  • Makati Tourism Foundation Incorporated

Member 2016-Current

Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

Hokkien

Mandarin

Filipino

English

Timeline

Chief Executive Officer

Geek Mode Media Inc.
2016-06 - Current

Executive Editor

Manileno Magazine
2016-06 - Current

Chief Executive Officer

Brand Philosophy Inc
2016-01 - 2017-06

External Marketing Head

GQWEST Inc/Aquabest
2014-08 - 2016-09

Writer/Analyst

CW Group
2010-07 - 2012-05

Corporate Communications Consultant

Aquabest/GQWEST Inc
2010-06 - 2014-08

Project Based Communications Consultant

M2Comms PR Agency Philippines
2010-01 - 2010-05

Staff Writer

Entrepreneur Magazine / Summit Media
2009-03 - 2010-02

Editorial Assistant

Agence France Presse
2008-06 - 2009-03

Assistant Editor

Popoli / The Manila Times
2007-08 - 2008-11

Writer

The Manila Times
2006-08 - 2009-03

Bachelor of Arts Journalism

The Manila Times School Of Journalism
2005-06 - 2008-05