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Summary
Work History
Education
Skills
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Kathy Hatch

Kathy Hatch

Digital Marketing
Tendoy
Summary

Seasoned President/founder with 18 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy and social media engagement. Proven history of stellar industry performance, including writing sales copy, developing landing pages and improving user experience. Forward-thinking Sales Representative offering 29 years of experience with achievements in working with cross-functional teams to achieve marketing and brand development goals.

Skilled in SEO, pay-per-click advertising, and online content development. Tech-savvy with more than 19 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.

Currently enrolled in digital marketing classes, excited to launch career as freelance marketing management. Expert in managing profiles on social media platforms like Facebook, Twitter, and Instagram. Successful in expanding online presence through personalized interactions with followers. Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Proficient in Google Ads and Face Book Business ad platforms, SEO optimization and Mail Chimp, Constant Contact, Lead Page, Word Press, Click Majic and Get Response. Good interpersonal, communication and planning abilities.

Work History

Digital Marketing

Lemhi County Humane Society
2020-12 - Current
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
  • Successfully launched offline and online consumer targeting and marketing strategy.

Digital Marketing

American Appendix Horse Association, Inc.
2003 - Current
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
  • Monitored and optimized advertising campaigns using Google, Facebook.
  • Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.

President/founder

American Appendix Horse Association
2003 - Current
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Maintained P&L and shouldered corporate fiscal responsibility, resulting in AAHA start up and maintaining 18 years of business..
  • Managed all aspects of AAHA, including production, circulation, marketing, advertising and new product development.
  • Capitalized on SEO strategies to develop and implement marketing initiatives. Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
  • Developed Google Ad and Face Book campaigns and used results to communicate organizational value and generate promotional web content.
  • Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
  • Oversaw daily administrative operations, including building all forms, web site design, data input and membership organization, affiliated program, sells and email customers.
  • Developed, maintained and operated company's web presence, developing original text and image content for company website and designing HTML and email promotions.
  • Interviewed, supervised and motivated 3 staff members to achieve optimal productivity.
  • Developed program to promote new managers from within, building and maintaining cohesive leadership structure.

Window/Sales Representative

USPS
9 1989 - 9 2017

Work with customers on daily bases, used POS machines to sell products to customers. Kept a schedule and had thousand of dollars worth of inventory entrusted to me. Tried to meet sales goals by always selling up. Worked on computers with numerous programs to understand and use.

Real Estate Agent

D & S Realty
1986 - 1989
  • Marketed and sold property for clients by hosting open houses and advertising online and in print.
  • Followed up with prospective buyers regarding incentives from builder and new developments in surrounding area.
  • Developed and maintained relationships with clients through networking, postcards and cold calling.

Data Input Specialist

General Electric Co.
1976 - 1978
  • Entered numerical data into databases with speed and accuracy.

Data Entry Specialist

Equine Research Publications
1975 - 1976
  • Managed large data projects, including workflow scheduling, data entry and accuracy verification.
  • Data input
  • Accounts receivable/payable
Education

High School Diploma

Leadore High School
-

Graduated Top 3 in Class. Computer Programming, Data Input

Computer Tech School
-

Real Estate Sales

Real Estate School
-

USPS Services & Skills

United State Postal Service Training
-

Email Marketing

AWOL
-

Digital Marketing

Digital System
2021-01 - Current
Skills

SEO proficiency

Content marketing

Content Development

New Business Development

Social media activities

Marketing strategy

Cold calling skills

Online marketing

Communication and writing skills

Critical thinking

Planning and Coordination

Verbal and written communication

Compassion

Clerical

Analytical skills

Relationship-Building

Excellent work ethic

Written Communication

Cultural awareness

Basic math

Customer Service

Organization and Time management

Teamwork

Project Management

Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information

I am very good a organizing and multi tasking. I can function from one task to another without any problem. I usually work well under press. I have work alone and with small or large groups of people. I don't have a problem speaking in front of people. Three words about me would be dedicated, impatient & bold.

Quote
"Rest is for the wicked and the righteous don't need any" How do you eat an elephant? One bite at a time
Timeline

Digital Marketing

Digital System
2021-01 - Current

Digital Marketing

Lemhi County Humane Society
2020-12 - Current

Email Marketing

AWOL
-

USPS Services & Skills

United State Postal Service Training
-

Real Estate Sales

Real Estate School
-

Graduated Top 3 in Class. Computer Programming, Data Input

Computer Tech School
-

High School Diploma

Leadore High School
-

Data Entry Specialist

Equine Research Publications
1975 - 1976

Data Input Specialist

General Electric Co.
1976 - 1978

Real Estate Agent

D & S Realty
1986 - 1989

Window/Sales Representative

USPS
9 1989 - 9 2017

President/founder

American Appendix Horse Association
2003 - Current

Digital Marketing

American Appendix Horse Association, Inc.
2003 - Current