loader
Summary
Overview
Work History
Education
Skills
Quote
Interests
Timeline
JACI VOLLES

JACI VOLLES

Commercial Executive
Naperville
Summary

High-achieving commercial executive well-versed in evaluating current business conditions and devising end-user, forward-thinking plans to bring about needed change and keep companies agile in changing environments and marketplaces. Natural leader successful at strategically motivating high-performance teams. Skilled in driving engagement and operational improvements through well-coordinated tactical plans and proven relationship-building abilities.

Overview
28
28
years of professional experience
4
4

Company strategy development leadership

22
22

Years of executive experience

2
2

Product Patents + Market Innovations

Work History

Executive Business Consultant

Jacqueline Gagnon-Volles, Ltd.
2020-08 - Current
  • Offered expertise on product and business development plans to enhance category positioning in market.
  • Created or administered training materials for category expansion.
  • Devised strategies and roadmaps to support non-profit service vision and value to community.

Vice President Marketing

Libbey Inc
2016-03 - 2020-08

Leading global glass manufacturer and tabletop products marketer across various trade channels including Foodservice, Retail, and B2B markets

Vice President Marketing, Americas (8/19-8/20) Vice President Marketing, USC (4/19 - 8/19), Vice President B2B Sales & Marketing (5/18 - 4/19), Vice President B2B Sales (4/16 - 5/18)

  • Successful category and channel team leadership across all trade channels (Foodservice, Retail, B2B) with categories including barware, stemware, dinnerware, flatware, serveware, home decor, candles, floral, bakeware and pantryware.
  • Successful integration of U.S., Mexico and Latin America marketing teams to create one cohesive and diversified team with functional leadership across boarders. Team of 44.
  • Directed new corporate brand positioning strategy amplifying corporate pillars.
  • Formulated company 5-year strategy and long range planning initiative via cross-functional leadership.
  • Launched most extensive and innovative product assortment, contributing to 8.4% of sales versus target of 7.2%, securing category leadership across trade channels.
  • Drove consistent double-digit sales growth through intentional strategic customer and product mix marketing.
  • Constructed comprehensive pricing and customer segmentation strategy, reversing down-trending business segment.

Founder

Tuttle View LLC
2014-03 - 2016-12

Tuttle View is an online social shopping platform that connects sales professionals, friends and artisans in a real-time event with video and chat.

  • Visualized and successfully developed a business plan, platform programming, funding and operational management associated with launching a small ecommerce business.
  • Investigated and addressed business development challenges to proactively mitigate problems.
  • Three trademarks: eCurator, eHostess, eSocial.
  • Currently operated and managed by extended family members.

Chief Marketing Officer

The Oneida Group
2011-06 - 2014-01

Providers of tabletop and food preparation products for the consumer, foodservice and special markets. Key accounts include Walmart, Target, Kohl's, Canadian Tire, Meijer, Crate & Barrel, Williams Sonoma, Bed, Bath & Beyond, Costco, Kroger, Michael's

  • Led global marketing and brand strategy, product development and design for tabletop and food preparation categories.
  • Led sales and channel strategies for Walmart and achieved 30% sales increase and improved margin consistently over three years through category and mix management.
  • Developed and launched aggressive channel and category strategy leading to 35% growth in sales.
  • Improved eCommerce metrics performance with consistent 20% increase in traffic, improved conversion to 3.3% from 3.0%, through targeted promotions.
  • Integrated two legacy brands with a redesigned user experience, site functionality and online merchandising, increasing sales by 7%.
  • Directed the creative and operations of all Trade Shows.

EVP, Sales & Marketing

Home Products International
2007-09 - 2011-07

A company that designs, manufacturers, and markets a broad range of consumer housewares products in home organization and garment care. Key accounts include Walmart, Target, Kmart, Home Depot, Lowe's, Bed, Bath & Beyond, Meijer, and Michael's.

  • Led marketing, sales and product development team of 33.
  • Developed channel, category and product innovation strategies, delivering growth in both consumer and hospitality business units.
  • Drove average 5% annual sale increase in a mature market through new customer and category development.
  • Successfully and proftably managed customer pricing through volatile commodity markets on raw materials that represented 70% of cost.
  • Leveraged industry need for room-focused product development planning, quickly gained market leadership position in kids and college dorm organization products.
  • Improved company performance in inventory turn, new product contribution and margin metrics.
  • Possess product patent for nesting plastic storage container.

Chief Marketing Officer

Lifetime Brands, Pfaltzgraff
2004-02 - 2007-09

Leading North American resource for nationally branded kitchenware, tableware and home decor.

  • Directed omni-channel (wholesale, retail stores, OEM, and eCommerce) sales, marketing, licensing, product development and design. Key accounts included Macy's divisions, Costco, Longaberger, and others.
  • Led Direct-to-Consumer experience including sales, product assortment, catalog marketing, consumer ROI metrics.
  • Designed dinnerware brand and product pattern strategies to maintain sales and increase market share in a declining market.
  • Created Digital Gen Y brand and new site design including first in industry to offer customized product, receiving shop.org recognition and award.
  • Led and motivated team of over 90 associates across various marketing functions.

Vice President, Consumer Marketing and NPD

Libbey, Inc
2002-01 - 2004-01

Manufacturer and marketers of consumer and commercial glass tableware products worldwide.

  • Directed and inspired team of 14 to lead company product development, design f or all trade channels.
  • Created and directed the development of a custom project management platform, improving speed to market by 30%.
  • Successfully developed trickle-up branding strategy and execution.
  • Captured new customers by optimizing category business strategies and launching products to diversify offerings.

Various Executive Management Roles

Newell Brands
1994-04 - 2002-02

Newell Brands is a holding company with subsidiaries, which design and market a broad range of housewares and hardware products. Anchor Hocking (currently The Oneida Group) is a leading marketer and manufacturer of a comprehensive line of glass products including beverageware, serveware, ovenware, storageware and home decor.

Vice PResident, Marketing 1999 - 2002

National Sales & Marketing Manager 1997 - 1998

Director, Marketing 1995 - 1997

Product Manager 1994 - 1995

  • Directed new business development and strategic planning for all product categories. Manage P&L including capital and marketing expenses. New products contributed to company sales growth, margin enhancement and channel penetration (4% above sales target, 3bps improvement in margin)
  • Created and directed licensing programs with Disney, Coca-Cola and Nabisco to create market differentiation.
  • Identified special channel potential, developed relevant product and increased category channel representation from less than 10% to 25% in four years.
  • Developed branding strategy, including new corporate logo, product packaging and public relations; created first single branding strategy in the glass beverageware industry.
  • Launched innovative sourced program to complement core domestic assortment, created the industry's first mixed material program.
  • Consistently controlled cost and spending within budgets.
Education

Bachelor of Science Marketing

Franklin University
1995-09 - 1999-12

Associate of Science Fashion Merchandising

Post University
1980-09 - 1982-05

Certificate Digital Marketing Strategy

Northwestern University - Kellogg
2020-12 - 2021-02
Skills

Corporate Business Strategy

Business and Channel Development

Marketing and Brand Strategy

Coaching & Mentoring

Change Management & Business Transformation

Innovative Thinking
ECommerce/ eMarketing
Budgeting & Forecasting

Productivity Improvement

Quote
Do not go where the path may lead, go where there is no path and leave a trail.
Ralph Waldo Emerson
Interests

Painting Pottery

Inspirational Doodling

Interior Design

Timeline

Certificate Digital Marketing Strategy

Northwestern University - Kellogg
2020-12 - 2021-02

Executive Business Consultant

Jacqueline Gagnon-Volles, Ltd.
2020-08 - Current

Vice President Marketing

Libbey Inc
2016-03 - 2020-08

Founder

Tuttle View LLC
2014-03 - 2016-12

Chief Marketing Officer

The Oneida Group
2011-06 - 2014-01

EVP, Sales & Marketing

Home Products International
2007-09 - 2011-07

Chief Marketing Officer

Lifetime Brands, Pfaltzgraff
2004-02 - 2007-09

Vice President, Consumer Marketing and NPD

Libbey, Inc
2002-01 - 2004-01

Bachelor of Science Marketing

Franklin University
1995-09 - 1999-12

Various Executive Management Roles

Newell Brands
1994-04 - 2002-02

Associate of Science Fashion Merchandising

Post University
1980-09 - 1982-05