Content Writer
BOLD
08.2023 - Current
Elizabeth Muenzen
Content Writer, CPRW
Seattle,WA
Timeline
SEO Content Specialist
PetDoors.com
07.2020 - 04.2023
Copy Editor
PetDoors.com
06.2019 - 07.2020
Bachelor of Arts - English
California Polytechnic State University-San Luis Obispo
09.2016 - 06.2020
Work History
Content Writer
BOLD
San Francisco, CA
08.2023 - Current
- Write engaging articles and landing pages to help job seekers navigate their career journeys and achieve their professional goals.
- Improve content quality by conducting thorough research and incorporating industry trends.
- Optimize web pages for search engines and people using keyword research and on-page SEO techniques.
SEO Content Specialist
PetDoors.com
San Luis Obispo, CA
07.2020 - 04.2023
- Wrote and edited content for PetDoors.com, EnduraFlap.com, and DragonPetDoor.com.
- Planned and created monthly email newsletters on MailChimp for the company’s three websites.
- Collaborated with the engineering team to produce digital and printed installation instructions.
- Developed product remarketing flows on Klaviyo to re-engage existing customers.
- Created Amazon posts, product listings, and enhanced brand content.
- Generated a keyword-tagging system in Zendesk to categorize customer inquiries.
Copy Editor
PetDoors.com
San Luis Obispo, CA
06.2019 - 07.2020
- Developed a keyword research process to optimize existing website content.
- Refreshed content using the Clearscope copy editing tool.
- Published keyword-driven blog posts on WordPress.
- Audited content during a site-wide platform migration from Magento to Shopify.
- Planned and organized projects for two new copy editor teammates.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Education
Bachelor of Arts - English
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA 09.2016 - 06.2020
Skills
- Content Management Systems: Shopify, Magento, Wordpress, Amazon Seller Central
- Search Engine Optimization: Google Analytics, Google Search Console, Ahrefs, MOZ, Helium 10
- Project Coordination: Google Workspace, Microsoft Office, Fiverr, Wrike, Monday, Basecamp
- Content Creation & Design: HTML, Canva, MailChimp, Klaviyo, Clearscope, Promote IQ
- Customer Relationship Management: Olark, Zendesk
- Digital Marketing: Email campaigns, eCommerce copywriting, product messaging
Summary
Versatile copywriter and Certified Professional Resume Writer with experience crafting content for various digital media platforms. Proven success in managing editorial calendars, driving customer engagement, and maintaining website health.
Volunteer Experience
Literacy for Life – Morro Bay, CA
Center Director (Aug 2019 – March 2021)
- Connected prospective ESL students with available tutors after assessing compatibility.
- Managed center activity on designated tutoring days and facilitated community outreach efforts.
Adult Literacy Tutor (March 2019 – Aug 2019)
- Worked with one adult ESL student weekly to develop their English skills.
- Planned weekly personalized lessons according to the student’s goals and progress.
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