DAYANA VARGHESE
Marketing Specialist
Dubai
Summary
Agile and adaptable Marketing professional with 8+ years of demonstrated strategic planning expertise, problem-solving acumen and leadership abilities. Assist Business heads with accomplishing demanding targets through Marketing (Digital and offline) initiatives, product and brands management, team management and resource co-ordination. Methodical and well-organized in optimizing resources to meet business needs.
Overview
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Assistant Manager - Digital Marketing
ASTER DM HEALTHCARE
2019-11 - Current
- Increased sales revenue of e-Commerce business by 300% over 1 year by strategizing and executing digital marketing channels and campaigns, offline marketing, website UI testing and optimizations.
- Digital platforms managed - Google (Search, Display, YouTube, PLA, YouTube), DV360, Facebook, Criteo, Programmatic, Geo-targeting, Push notifications
- Devised strategies and led digital campaigns for the retail business for campaigns awareness, drive store visits
- Led multiple Corporate websites development projects - UI/UX planning and development, Content/creatives, Front end/CMS development co-ordinations, Testing and go-live
- Managed social media Marketing to strengthen brand reputation and drive online and in-store sales.
Digital Marketing Lead
MAWARED HOLDING / ARNAB MOBILITY
2018-12 - 2019-10
- Plan, strategize and manage digital and conventional marketing of the group of companies which includes
- Plan marketing strategy and manage digital marketing for all group companies - Plan websites, Develop website content, create wire-frames, create WordPress sites, manage social media presence of all group companies
- Assisting in new product developments and enhancements - Develop brand strategy and oversee branding for new products developed - Manage vendors including marketing/branding agencies, digital and PR agencies, development teams etc.
- For project roll-out ensuring milestones are met within time and budget, maintaining quality standards - Create all marketing collaterals as required
Digital Marketing Lead
ETISALAT YELLOWPAGES
2017-07 - 2018-12
- Brought in an average of 20% consistent growth year on year on all major digital dimensions like online impressions, visitors users, site traffic etc (www.yellowpages.ae)
- Creating original and relevant blog content on a regular basis for website to help SEO. This includes thorough research on the topic, keyword optimization and launching campaigns and generate revenues.
- Managed Digital campaigns, Social Media management, Marketing communications and new product development and marketing
Executive – Marketing
THE MALAYALA MANORAMA CO. LTD.
2010-10 - 2015-06
- Digital Marketing/ Product Development: Responsible for researching, developing, testing, launching and managing new websites for the company for augmenting company revenues.
- Hands-on experience in e-commerce, SEO, Social Media Marketing, Google AdWords, Email marketing, mobile marketing, website development, Search, Apps and web Analytics.
- Key Projects: Development and management of e-commerce portal, website UI/UX revamps
- Revenue budgeting and forecasting: Sales Budgeting activities for the 1000 Cr + Annual Revenue yielding Marketing Division.
- Branding, Event Management: Develop Web content, email marketing content, Marketing collateral, advertising copy, brochures, internal communications and content for press releases and regular marketing columns in newspaper.
- Partake in the branding, upgrades, testing and management of existing products, both print and online.
Management Trainee
ADITYA BIRLA MONEY MART LTD
2010-05 - 2010-09
Intern
Indian Institute of Management, IIM-B
2009-03 - 2009-06
- Study on Business Incubation process for start-up companies at Nadathur S Raghavan Centre for Entrepreneurial Studies (NSRCEL) at IIM-B.
Education
MBA - Marketing, Finance
Rajagiri School Of Management, Kerala, India
2008-04 - 2010-04
B.A - English Language & Literature
BCM College For Women, MG University
2005-04 - 2008-04
Skills
Digital Marketing (Certified by Google)
Google Analytics (Certified by Google)
Social Media Marketing- SMM (Certified)
Branding/ Marketing Communications
Product Management/Brands Management
Marketing and Brand strategy
E-commerce
Content Marketing/Blogging (Certified)
Email Marketing/Affiliate Marketing / Ecommerce (Certified)
Search Engine Marketing- SEM (Certified)
Search Engine Optimization- SEO (Certified)
Sales and Media Budgeting / Forecasting
SAP BI, MIS, SPSS, DBMS, MS Office and online marketing and analyzing tools.
Brand strategy
Event Management
Web Analytics (Certified)
Accomplishments
- Best Employee – Express Print Publishers / Etisalat Yellow pages – 2017-‘18
- Award for exemplary performance - The Malayala Manorama Company Ltd – 2012-‘13
- Served College Union as Chair-person during the academic year 2007-’08.
- Was awarded the Best Out-going student of B.C.M College for the year 2007-’08
- Collaborated with various teams in the development and revamp projects of 15+ Digital projects with direct revenue and branding implications. Major projects - www.manoramaonline.com (affiliated websites), www.asteronline.com, www.yellowpages.ae and corresponding apps
Timeline
Assistant Manager - Digital Marketing
ASTER DM HEALTHCARE
2019-11 - Current
Digital Marketing Lead
MAWARED HOLDING / ARNAB MOBILITY
2018-12 - 2019-10
Digital Marketing Lead
ETISALAT YELLOWPAGES
2017-07 - 2018-12
Executive – Marketing
THE MALAYALA MANORAMA CO. LTD.
2010-10 - 2015-06
Management Trainee
ADITYA BIRLA MONEY MART LTD
2010-05 - 2010-09
Intern
Indian Institute of Management, IIM-B
2009-03 - 2009-06
MBA - Marketing, Finance
Rajagiri School Of Management, Kerala, India
2008-04 - 2010-04
B.A - English Language & Literature
BCM College For Women, MG University
2005-04 - 2008-04