Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Teacher

DAYANA VARGHESE

Marketing Specialist
Dubai

Summary

Agile and adaptable Marketing professional with 8+ years of demonstrated strategic planning expertise, problem-solving acumen and leadership abilities. Assist Business heads with accomplishing demanding targets through Marketing (Digital and offline) initiatives, product and brands management, team management and resource co-ordination. Methodical and well-organized in optimizing resources to meet business needs.

Overview

5
5
years of post-secondary education
9
9
years of professional experience

Work History

Assistant Manager - Digital Marketing

ASTER DM HEALTHCARE
2019-11 - Current
  • Increased sales revenue of e-Commerce business by 300% over 1 year by strategizing and executing digital marketing channels and campaigns, offline marketing, website UI testing and optimizations.
  • Digital platforms managed - Google (Search, Display, YouTube, PLA, YouTube), DV360, Facebook, Criteo, Programmatic, Geo-targeting, Push notifications
  • Devised strategies and led digital campaigns for the retail business for campaigns awareness, drive store visits
  • Led multiple Corporate websites development projects - UI/UX planning and development, Content/creatives, Front end/CMS development co-ordinations, Testing and go-live
  • Managed social media Marketing to strengthen brand reputation and drive online and in-store sales.

Digital Marketing Lead

MAWARED HOLDING / ARNAB MOBILITY
2018-12 - 2019-10
  • Plan, strategize and manage digital and conventional marketing of the group of companies which includes
  • Plan marketing strategy and manage digital marketing for all group companies - Plan websites, Develop website content, create wire-frames, create WordPress sites, manage social media presence of all group companies
  • Assisting in new product developments and enhancements - Develop brand strategy and oversee branding for new products developed - Manage vendors including marketing/branding agencies, digital and PR agencies, development teams etc.
  • For project roll-out ensuring milestones are met within time and budget, maintaining quality standards - Create all marketing collaterals as required

Digital Marketing Lead

ETISALAT YELLOWPAGES
2017-07 - 2018-12
  • Brought in an average of 20% consistent growth year on year on all major digital dimensions like online impressions, visitors users, site traffic etc (www.yellowpages.ae)
  • Creating original and relevant blog content on a regular basis for website to help SEO. This includes thorough research on the topic, keyword optimization and launching campaigns and generate revenues.
  • Managed Digital campaigns, Social Media management, Marketing communications and new product development and marketing

Executive – Marketing

THE MALAYALA MANORAMA CO. LTD.
2010-10 - 2015-06
  • Digital Marketing/ Product Development: Responsible for researching, developing, testing, launching and managing new websites for the company for augmenting company revenues.
  • Hands-on experience in e-commerce, SEO, Social Media Marketing, Google AdWords, Email marketing, mobile marketing, website development, Search, Apps and web Analytics.
  • Key Projects: Development and management of e-commerce portal, website UI/UX revamps
  • Revenue budgeting and forecasting: Sales Budgeting activities for the 1000 Cr + Annual Revenue yielding Marketing Division.
  • Branding, Event Management: Develop Web content, email marketing content, Marketing collateral, advertising copy, brochures, internal communications and content for press releases and regular marketing columns in newspaper.
  • Partake in the branding, upgrades, testing and management of existing products, both print and online.

Management Trainee

ADITYA BIRLA MONEY MART LTD
2010-05 - 2010-09

Intern

Indian Institute of Management, IIM-B
2009-03 - 2009-06
  • Study on Business Incubation process for start-up companies at Nadathur S Raghavan Centre for Entrepreneurial Studies (NSRCEL) at IIM-B.

Education

MBA - Marketing, Finance

Rajagiri School Of Management, Kerala, India
2008-04 - 2010-04

B.A - English Language & Literature

BCM College For Women, MG University
2005-04 - 2008-04

Skills

Digital Marketing (Certified by Google)
Google Analytics (Certified by Google)

Social Media Marketing- SMM (Certified)

Branding/ Marketing Communications

Product Management/Brands Management

Marketing and Brand strategy

E-commerce

Content Marketing/Blogging (Certified)

Email Marketing/Affiliate Marketing / Ecommerce (Certified)

Search Engine Marketing- SEM (Certified)

Search Engine Optimization- SEO (Certified)

Sales and Media Budgeting / Forecasting

SAP BI, MIS, SPSS, DBMS, MS Office and online marketing and analyzing tools.

Brand strategy

Event Management

Web Analytics (Certified)

Accomplishments

  • Best Employee – Express Print Publishers / Etisalat Yellow pages – 2017-‘18
  • Award for exemplary performance - The Malayala Manorama Company Ltd – 2012-‘13
  • Served College Union as Chair-person during the academic year 2007-’08.
  • Was awarded the Best Out-going student of B.C.M College for the year 2007-’08
  • Collaborated with various teams in the development and revamp projects of 15+ Digital projects with direct revenue and branding implications. Major projects - www.manoramaonline.com (affiliated websites), www.asteronline.com, www.yellowpages.ae and corresponding apps

Timeline

Assistant Manager - Digital Marketing

ASTER DM HEALTHCARE
2019-11 - Current

Digital Marketing Lead

MAWARED HOLDING / ARNAB MOBILITY
2018-12 - 2019-10

Digital Marketing Lead

ETISALAT YELLOWPAGES
2017-07 - 2018-12

Executive – Marketing

THE MALAYALA MANORAMA CO. LTD.
2010-10 - 2015-06

Management Trainee

ADITYA BIRLA MONEY MART LTD
2010-05 - 2010-09

Intern

Indian Institute of Management, IIM-B
2009-03 - 2009-06

MBA - Marketing, Finance

Rajagiri School Of Management, Kerala, India
2008-04 - 2010-04

B.A - English Language & Literature

BCM College For Women, MG University
2005-04 - 2008-04
DAYANA VARGHESEMarketing Specialist