Hi, I’m
Breeanna Whitehead
Marketing, Sales And Product Positioning
Austin,TX
Summary
Dynamic and results-driven Account Manager and Marketing Director with over a decade of experience across diverse industries, including CPG, SaaS, wellness, and technology. Expertise in building brands, driving customer engagement, and executing data-driven marketing strategies. Adept at leading cross-functional teams, managing high-stakes projects, and influencing key decision-makers. Strong focus on business development, digital marketing, and operational excellence, with a proven track record of boosting revenue and enhancing brand presence.
Overview
14
years of professional experience
Work History
Just Bree K Marketing & Design
Account Manager and Marketing Director
1 2012 - Current
Job overview
- Spearheaded the creation and growth of multiple brands in the CPG, SaaS, and cannabis industries, driving significant traffic and customer engagement
- Managed a team of 25, including writers, creatives, marketing managers, and sales personnel, delivering high-impact results and securing investments
- Developed and executed comprehensive marketing strategies, including SEO, PPC, and social media campaigns, resulting in increased brand visibility and market share
- Built and maintained strong relationships with key stakeholders, including content providers, publishers, and advertisers, ensuring alignment with business objectives
- Created and implemented business development strategies, including email and phone campaigns, to drive growth across various industries
- Oversaw complex projects from concept to completion, ensuring adherence to budgets, timelines, and quality standards
- Led marketing and brand development for CPG and SaaS clients, focusing on customer onboarding, lifecycle marketing, and subscription-based revenue models
- Drove customer retention and upsell opportunities, contributing to consistent business growth.
Restore Hyper Wellness
Regional Manager
04.2022 - 02.2024
Job overview
- Directed regional operations across multiple locations, establishing and maintaining high standards of service and performance
- Implemented proactive updates to policies and procedures, resulting in improved operational efficiency and customer satisfaction
- Developed and executed sales strategies based on in-depth market research and consumer insights
- Successfully boosted brand growth through strategic networking, marketing tactics, and the recruitment of top talent
- Enhanced team performance by providing ongoing coaching, training, and feedback
- Fostered a collaborative and high-performing work environment, leading to increased employee engagement and productivity
- Managed the marketing budget and P&L, developing and executing strategies to optimize resource allocation and maximize profitability
- Resolved unique and recurring customer complaints, driving loyalty and enhancing overall customer experience
- Utilized data-driven marketing strategies to track campaign success and refine tactics for improved outcomes.
Red Ventures LLC
Marketing Coordinator
04.2010 - 12.2012
Job overview
- Managed the discretionary spend budget for sales centers in multiple locations, achieving significant cost savings while driving sales performance
- Conducted comprehensive analyses of competitors' product offerings and market strategies, providing actionable insights for new product development and promotional opportunities
- Organized and executed marketing campaigns across various channels, including online, print, and in-house promotions
- Presented marketing information to executive staff, contributing to the strategic direction of the company
- Initiated projects to improve sales conversion rates and customer activation, focusing on soft-selling techniques and customer engagement
- Collaborated with call center operations to optimize staffing, feedback sessions, and metric tracking.
Skills
Marketing & Advertising: Campaign Development, Branding, PPC, SEO, Social Media Management, Content Marketing
Strategy Development: Market Research, Business Development, Competitive Analysis, Sales Strategy, Customer Feedback
Operations & Management: Budget Management, Team Leadership, Project Management, CRM Management
Sales & Sales Leadership: Sales Strategy, Sales Management, Sales Coaching, Sales Metrics
Technical Proficiency: Google Analytics, Adwords, Marketing Automation Tools, SaaS Platforms
Timeline
Regional Manager
Restore Hyper Wellness
04.2022 - 02.2024
Marketing Coordinator
Red Ventures LLC
04.2010 - 12.2012
Account Manager and Marketing Director
Just Bree K Marketing & Design
1 2012 - Current