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Summary
Overview
Work History
Education
Skills
Software
Languages
Timeline

Aya Hirokawa

Visual Merchandiser
Tokyo
Summary

Over 20 years of fashion industry experience.

Worked in Brasil, Argentina, Chile, Japan.

Quick -learning and creative with aptitude for surmounting challenges.

Excellent reputation for resolving problems and improving customer satisfaction. Enthusiastic eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of the market needs and brands directions .

Motivated to learn, grow and coach new talents.

Overview
5
5
Languages
35
35
years of post-secondary education
17
17
years of professional experience
Work History

Visual Merchandising Manager

Swatch Group Japan
2020-01 - 2021-08
  • Adapted/created visual concepts for international in-store communication connected to all Swatch product launches, including testing and guidance.
  • Updated all standard and generic graphics dedicated to various distribution channels,
  • Prepared visual merchandising guidelines assigned to a product or collection launch and insure the respect of these guidelines during the implementation phase for assisting japanese market requests and needs,
  • Coordinated any creative or design visual merchandising projects with internal and external resources,
  • Provided support in exhibition set-up for internal meetings, fairs, events and special projects including project development, organization, coordination, decoration on site,

Visual Merchandising Manager

Calvin Klein Japan
2016-11 - 2019-12
  • Responsible for operation management: Visual Merchandising and Store Design, Trade Marketing, and Events in Japan for (CK CALVIN KLEIN ,CALVIN KLEIN JEANS ,CALVIN KLEIN UNDERWEAR ,CALVIN KLEIN PERFORMANCE).
  • Wholesale, Retail, Outlet and Licensee
  • Wrote merchandising guidelines for new product launch kits to keep all teams on same page and effective.
  • Ensured correct brand presence in all consumer facing touch points: free standing stores, shop in shops, retailer’s environment, show rooms, pop ups, brand events (license, wholesale, distributor).
  • Worked close with Marketing team to concept, develop and create guideline for promotions and activation inside/outside our point of sale, Merchandising to ensure key products and capsules collections.
  • Techniques of Consumer Flow and Retail Space Management with study of technical plants and planograms adapted to sales result. Adjustments according to groups of stores and product groups.
  • Adapted store plants, customer flow, retail architecture and in-store communication.
  • Communicated visual merchandising information and standards via in-store training and regular meetings.
  • Created interior displays to promote products in alignment with corporate sales objective.
  • Adapted POS material for japanese market.
  • Managed budget.

Visual Merchandising Specialist

Levi Strauss Japan KK - Levi's® Japan
2015-07 - 2016-11
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Followed Retail calendar that is integrated with and facilitates achievement of Product, Marketing and Retail objectives
  • Ensured VM guidelines are implemented successfully through Levi`s® stores around Japan.
  • Ensured correct brand presence in all consumer facing touch points: free standing stores, shop in shops, temporary stores, pop up stores, retailer’s environment, showrooms and brand events.
  • Worked with Marketing team to concept, develop and create guideline for promotions and activation inside/outside point of sale.
  • Reviewed Store Design for Retail, Wholesale and Outlet. Developed and implemented innovative and cost-efficient furniture in store.
  • Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products.

Freelance - Marketing and Visual Merchandising

Levi Strauss do Brasil - Levi's® Brazil
2015-07 - 2016-11
  • Supported all marketing strategies for franchises and 63 stores.
  • Implemented Valentines Catalogue and marketing strategy
  • Created promotional events in stores and PR events including Visual Merchandising
  • Organized the Campaign Equipped to Dream, created in Brazil for 2016 World Cup, partnership with street artists and NGO Spectaculu. https://www.spectaculu.org.br/levis-equipped-to-dream/
  • Provided information and assisted Duo Press and Fashion Marketing PR agencies.
  • Produced 9 Visual Merchandising manual according to Global Model, adapted to brazilian market.
  • Created visual concept of Equipped to Dream event in Rio de Janeiro.
  • Created visual presentation of Levi´s ® 501® and GQ magazine at Cartel 011.

Buyer and Visual Merchandising Coordinator

Hello G Prior Accessory
2013-05 - 2014-01
  • Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
  • Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
  • Conferred with sales and purchasing to match customer preferences.
  • Assorted accessories in Yiwu, Guangzou and Seoul.
  • Created visual merchandising plans for 6 stores
  • Created Store Design for 2 stores

Women's Buyer's Specialist

Levi Strauss do Brasil - Levi´s® Brasil
2012-02 - 2013-02
  • Assorted product line to contribute to the volume and revenue established by the company.
  • Guaranteed the purchase of appropriate product mix based on strategies proposed by Global Merchandising.
  • Guaranteed the presence of Key Items for Brand Revitalization.
  • Delivered products in time for Line's launch.
  • Analyzed performance reports, sell in, sell out and sell through.
  • Implemented pricing in order to accomplish the Annual Business Plan.
  • Managed commercial samples process.
  • Created product assortment segmented by clusters for different sales channels as Wholesale, Franchisees, Retail, O&O stores, Multibrand and OLS.
  • Created visual line plans and provide all necessary tools for commercial team and franchisees.
  • Assisted Demand Planning team to refine the volumes purchased per category according to line’s strategic direction.
  • Delivered product technical catalogue and look books for every line launched.

Visual Merchandising Specialist

Levi Strauss do Brasil - Levi`s® Brasil
2011-03 - 2012-02
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Followed Retail calendar that is integrated with and facilitates the achievement of Product, Marketing and Retail objectives
  • Ensured VM guidelines are implemented successfully through Levi`s® stores around Brazil.
  • Developed and provided VM training across Brazilian market.
  • Produced Visual Merchandising guidelines each month to ensure Key Looks and window display following Global Directions, responsible for POS material production according to market needs.

Visual Merchandising Coordinator

VF Company - Lee® and Wrangler®
2007-08 - 2011-03
  • Developed and delivered responsive Store Design, Visual Merchandising and Operational solutions for Brazilian region, consistent with global directions to enhance sales and brand awareness.
  • Implemented Retail experience and supporting revenue generation and brand equity growth in Brazil for Lee and Wrangler.
  • Followed Retail calendar that is integrated with and facilitates achievement of Product, Marketing and Retail objectives.
  • Ensured VM guidelines are implemented successfully through Lee and Wrangler stores around Brazil.
  • Managed budget .
  • Developed and provided training support on Store Design, VM and operational directions across Brazilian market .
  • Identified Regional needs in VM, Store Design and Operations and give feedback to Lee and Wrangler HQ .
  • Delivered Store Design templates, VM guidelines and printed images for POS material according to market needs .
  • Identified Regional needs in VM, Store Design and Operations and gave feedback to Lee and Wrangler head quarter in Argentina.
  • Delivered Store Design templates, VM guidelines and POS material according to market needs.

Commercial Assistant

Adriana Degreas Swimwear
2006-08 - 2007-06
  • Created, edited and forwarded spreadsheets and documents.
  • Designed optimized filing system for office to maximize efficiency.
  • Built relationships with clients to attend their needs.
  • Sold and ensured product delivery to Brazilian, African, Greek, American, Spanish and Japanese stores.
  • Responsible for product exportation paper work.
  • Attended Buyers and PR agency
  • Produced Brand Visual Merchandising

Store Manager

Cyberdog Brasil
2004-09 - 2006-06
  • Engaged and interacted with customers to create positive shopping experiences and drive revenue growth.
  • Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
  • Rotated merchandise and displays to feature new products and promotions.
  • Provided staff couching.
  • Responsible of Store Visual Merchandising and Brand Presentation.
  • Managed night club and events.

Marketing Assistant

ABA - Brazilian Advertising Association
2003-05 - 2004-06
  • Contributed to mock-ups, email campaigns and social media content.
  • Prospect new business partners
  • Created – ABANET, ABA Branding Forum, ABA Consumer Relationship Forum
  • Researched market aiming to understand and to approach featured companies in various niche
  • Present business proposals in meetings with senior executives of big companies such as Ford, Phillip Morris, Dow Chemistry, Fiat, etc.
  • Supported institutional marketing.
Education

High School Diploma

Dante Aliguieri
1988-01 - 1997-12

Bachelor of Science Social Communication - Marketing And Advertisement

Universidade Anhembi Morumbi
1999-06 - 2004-01

Technical School Product Display And Visual Merchandising

Senac
2014-01 - 2014-01

No Degree Design And Creation

Impacta Technologia
2001-01 - 2021-02

Excel Basic 1

Excel I
2006-03 - 2006-04
Skills

Interior and exterior displays

In-store event promotion

Merchandising plan creation

Product knowledge

Brand alignment

Corporate visual standards

Relationship-Building

Multitasking abilities

Analytical skills

Software

Excel

Photoshop

Ilustrator

Microsoft Office

Premiere Pro

In Design

Languages

Portuguese

English

Japanese

Spanish

Italian

Timeline

Visual Merchandising Manager

Swatch Group Japan
2020-01 - 2021-08

Visual Merchandising Manager

Calvin Klein Japan
2016-11 - 2019-12

Visual Merchandising Specialist

Levi Strauss Japan KK - Levi's® Japan
2015-07 - 2016-11

Freelance - Marketing and Visual Merchandising

Levi Strauss do Brasil - Levi's® Brazil
2015-07 - 2016-11

Technical School Product Display And Visual Merchandising

Senac
2014-01 - 2014-01

Buyer and Visual Merchandising Coordinator

Hello G Prior Accessory
2013-05 - 2014-01

Women's Buyer's Specialist

Levi Strauss do Brasil - Levi´s® Brasil
2012-02 - 2013-02

Visual Merchandising Specialist

Levi Strauss do Brasil - Levi`s® Brasil
2011-03 - 2012-02

Visual Merchandising Coordinator

VF Company - Lee® and Wrangler®
2007-08 - 2011-03

Commercial Assistant

Adriana Degreas Swimwear
2006-08 - 2007-06

Excel Basic 1

Excel I
2006-03 - 2006-04

Store Manager

Cyberdog Brasil
2004-09 - 2006-06

Marketing Assistant

ABA - Brazilian Advertising Association
2003-05 - 2004-06

No Degree Design And Creation

Impacta Technologia
2001-01 - 2021-02

Bachelor of Science Social Communication - Marketing And Advertisement

Universidade Anhembi Morumbi
1999-06 - 2004-01

High School Diploma

Dante Aliguieri
1988-01 - 1997-12