Summary
Overview
Work History
Education
Skills
Timeline
Generic
Argentina Makgakga

Argentina Makgakga

Marketing Advisor
Pretoria

Summary

An MMI Way Award winner, 2019 for exceptional performance. Innovative and hardworking Marketing Consultant with 5 years of experience in the sales and marketing field. Offering expert insights into creating promotional strategies that capture emerging market trends. Proficient in SEO practices and knowledgeable in digital marketing and new media. Willing to relocate within Gauteng, KZN and Cape Town.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

Field Marketer, Partner Relations

Momentum Metropolitan Holdings Limited
2017-09 - 2020-01
  • Conceptualized online campaigns, large scale events and specific marketing strategies for partners.
  • Coordinated with social media, public relations and other teams to execute product and event introductions in the partner space.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with the physical wellness, retail and leisure accounts.
  • Traveled to various partners in Gauteng to ensure that the Service Level Agreement is met.
  • Initiated and provided in-store product knowledge sessions to educate store personnel and management.
  • Created documentation outlining key campaign objectives for use by partner managers, other marketing staff and partners to make accurate decisions about an ongoing project.
  • Compiled marketing proposals, briefs and reports, for use by participating teams and managers.

Client Assistance Officer

LisaCars
2017-06 - 2017-09
  • Initiated sales strategies by recruiting new clients through social media advertising and other approved channels.
  • Implemented product strategies for filling market gaps and driving consistent sales.
  • Executed over 7 motor vehicle sales to customers to improve profitability.
  • Surpassed sales objectives by constituting and cultivating productive partnerships with clients.
  • Generated and followed up on lead lists resulting from specific marketing campaigns.
  • Helped resolve client problems quickly with superior customer service.
  • Proactively managed client correspondence and recorded all tracking and communications.

Founder and Director

Blueberry Urban (self-employed)
2016-03 - 2017-06
  • Developed a website and social media pages to promote the business.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Monitored event trends, market conditions and competitor actions to adjust strategies.
  • Cultivated and maintained strategic alliances with key partners.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Focused staff members on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
  • Planned and executed photoshoots and other marketing programs in order to build and maintain a good brand image.
  • Created workflow diagrams to clearly demonstrate processes and timelines.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Membership Consultant

Planet Fitness
2015-11 - 2016-04
  • Overcame objections with deep knowledge of membership benefits, scripted responses and persuasive communication skills.
  • Conducted tours of facility to showcase features and answer questions.
  • Provided information about restrictions and optional services.
  • Completed all documentation quickly to facilitate quick sign-up processes.
  • Prepared marketing materials that would be sent out to members, which detailed new events, promotions and activities that were coming up.
  • Assisted Human Resources team and sales manager through hiring and training new associates.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Cold-called leads and closed sales daily.

Promoter

The Creative Counsel (Part-time)
2013-03 - 2013-07
  • Demonstrated products and services to an average of 150 per day.
  • Provided product benefits and advantages and discussed pricing with interested parties.
  • Motivated team members to meet and exceed sales targets.
  • Learned about competitors' products and consumers' interests to answer questions and provide more complete information.
  • Provided product samples, coupons and informational brochures to persuade people to buy products.

Education

Bachelor of Commerce - Strategic Brand Management

IIE Vega School
2020-02 - Current

Bachelor of Science - in General, Archaeology Major.

Witwatersrand University
2012-02 - 2014-11

National Senior Certificate

Clapham High School
2010-01 - 2011-11

Skills

Research methods

Google Analytics and SEO

Strategic Planning

Content Marketing

Website optimization and CRO

Social Media best practices

Adobe Creative Suite

Social content planning

SEM strategy development

Timeline

Bachelor of Commerce - Strategic Brand Management

IIE Vega School
2020-02 - Current

Field Marketer, Partner Relations

Momentum Metropolitan Holdings Limited
2017-09 - 2020-01

Client Assistance Officer

LisaCars
2017-06 - 2017-09

Founder and Director

Blueberry Urban (self-employed)
2016-03 - 2017-06

Membership Consultant

Planet Fitness
2015-11 - 2016-04

Promoter

The Creative Counsel (Part-time)
2013-03 - 2013-07

Bachelor of Science - in General, Archaeology Major.

Witwatersrand University
2012-02 - 2014-11

National Senior Certificate

Clapham High School
2010-01 - 2011-11
Argentina MakgakgaMarketing Advisor