As a highly experienced sales professional with seven years of demonstrated success in the FMCG sector, I have thrived in progressively demanding roles such as Area Sales Manager, Regional Manager-Sales, Zonal Leader, and Territory Sales Manager. My tenure includes collaborations with prominent national group of companies and prestigious Social multinational Joint ventures, notably the Savoy Ice Cream Factory Ltd. a sister concern of Golden Group, Meghna Group of Industries (FMCG Division), Grameen Danone, and Quazi Enterprises (QEL) a sister concern of Group QA, alongside other esteemed local organizations (banks).
Throughout my career, I have effectively managed large teams, implemented innovative distribution strategies, and driven exceptional growth. My efforts have been recognized through awards for achieving the highest retail channel distribution and spearheading successful market expansions. With my expertise in Sales Management and Operations and a relentless commitment to strategic growth, I am a highly valuable asset to any sales-focused organization.
Hi, I’m
Anik Saha
A High Dreamer, Dynamic Specialist in Retail, Wholesale, Cold Chain Operations, Distribution Network Strategies & Growth Leader
Dhaka,40
Summary
Certification
CSP - Certified Sales Professional
Overview
7
years of professional experience
4
FMCG INDUSTRY EXPERIENCE
1
CERTIFIED SALES PROFESSIONAL
33
PROFESSIONAL TRAINING CERTICATE
1
POST GRADUATE DIPLOMA RUNNING
1
MINI MBA RUNNING AT IBMI, BERLIN, GERMANY
1
MASTERS-MBA-FINANCE
1
BACHELORS-BBA-FINANCE & MARKETING
2
INTERNSHIP IN FINANCIAL INSTITUIONS
5
VOLUNTERRING ACTIVITIES EXPERIENCE
5
EXTRA-CURRICULUM ACTIVTY
6
ACHIEVE AWARD & PRAISE RECEIVED
19
YEARS OF POST SECONDAY EDUCATION
Work History
Savoy Ice Cream Factory Ltd.
Area Sales Manager
11.2024 - Current
Job overview
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Built relationships with customers and community to establish long-term business growth.
Meghna Group of Industries (MGI - FMCG Division)
Regional Manager - Sales
06.2023 - 10.2024
Job overview
- Company Overview: FMCG Division- PL-B
- Systemized and measured Individual team performance
- Execute Trade Programs and promotional campaigns
- Expand new markets and business opportunities
- Constantly monitor 22 Sales officers with 3 territory Managers
- Constantly monitor the performance of distributors and Direct parties
- FMCG Division- PL-B
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
Grameen Danone Foods Ltd.
Sr. Territory Sales Manager - Zonal Leader
01.2022 - 06.2023
Job overview
- Provided exceptional customer service, addressing concerns promptly and professionally to retain existing clients.
- Boosted sales revenue by developing and implementing strategic plans for territory growth.
- Built trust among colleagues through collaborative problem-solving efforts aimed at achieving shared goals.
- Delivered informative product presentations, effectively conveying value propositions to prospective customers.
- Surpassed quarterly sales targets consistently through diligent prospecting efforts and strong negotiation skills.
- Optimized territory coverage by creating customized sales routes that maximized face-to-face interactions with clients.
- Continuously sought personal development opportunities through training programs and industry conferences to stay abreast of evolving trends.
- Conducted comprehensive market research to identify trends, competitor activity, and potential areas for growth.
- Mentored junior sales staff, sharing best practices and improving overall team performance.
- Collaborated with cross-functional teams to develop innovative solutions tailored to unique customer needs.
- Implemented efficient time management strategies to optimize productivity and maximize results in a fast-paced environment.
- Leveraged strong analytical skills to assess territory performance, identifying areas for improvement and implementing targeted action plans.
- Championed company values by consistently demonstrating professionalism, integrity, and commitment to excellence.
- Streamlined internal processes for improved efficiency in order tracking, reporting, and client communication.
- Cultivated an extensive professional network within the industry, facilitating introductions and referrals between contacts for mutual benefit.
- Developed strong partnerships with key accounts, fostering long-term loyalty and driving repeat business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Trained and mentored sales representatives in sales techniques and strategies.
- Attended trade shows and industry events to promote company products and services.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Researched competitor activity and used findings to develop sales growth strategies.
- Implemented systems and procedures to increase sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Worked with vendors and suppliers to support timely delivery of products and services.
Grameen Danone Foods Ltd.
Territory Sales Manager
10.2020 - 09.2021
Job overview
- Systemized and measured Individual team performance
- Execute Trade Programs and promotional campaigns
- 2nd position in April-2023 with 124% nationally
- Constantly monitor 17 Sales officers with 2 territory officers
- Increased Sustainable Sales growth with Shokti+ Yogurt
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
Quazi Enterprises Ltd. Group QA
Territory Manager
11.2018 - 09.2020
Job overview
- Increased 10.5% sales with Coverage 80% area of Kishoreganj
- Successfully set up Ten distributors and 1 Super Depot
- Successfully reached the whole area of Kishoreganj with 04 new Brands, i.e., Mr
- White, Eagle, Jhokmok, and Harpoon
- Achieved the expected success of the company
- Systematized & measured individual & team performance
- Taken several strategic initiatives to increase sales
- Earned 3rd position nationally through my performance
United Commercial Bank Ltd. & Basic Bank Ltd.
Intern
06.2018 - 12.2018
Job overview
Education
International Business Management Institute (IBMI)Berlin, Germany
Post-Graduate Diploma from Business Management
01.2025 - Current
University Overview
EduPro, UK
Post-Graduate Diploma from Strategic Branding & Marketing
01.2025 - Current
University Overview
Notre Dame University Bangladesh
MBA from Finance
09.2019 - 12.2020
University Overview
GPA: 3.81 on a scale of 4.00
Notre Dame University Bangladesh
BBA from Finance & Marketing
01.2015 - 12.2018
University Overview
GPA: 3.71 on a scale of 4.00
Notre Dame College
HSC from Business Studies
07.2011 - 09.2013
University Overview
GPA: 5.00 on a scale of 5.00
Narayanganj High School & College
SSC from Business Studies
01.2000 - 06.2011
University Overview
- Ranked 1st from class 5 to class 10.
- GPA: 5.00 on a scale of 5.00
Skills
Communication Skill
Presentation Skill
Distribution Network Design
Teamwork
Time Management
Negotiation Skill
Analytical Skill
Sales and marketing strategies
Operational management
Business development and planning
Performance management
Sales management
Order management
Timeline
International Business Management Institute (IBMI)
Post-Graduate Diploma from Business Management
01.2025 - Current
EduPro, UK
Post-Graduate Diploma from Strategic Branding & Marketing
01.2025 - Current
Area Sales Manager
Savoy Ice Cream Factory Ltd.
11.2024 - Current
CSP - Certified Sales Professional
06-2023
Regional Manager - Sales
Meghna Group of Industries (MGI - FMCG Division)
06.2023 - 10.2024
Sr. Territory Sales Manager - Zonal Leader
Grameen Danone Foods Ltd.
01.2022 - 06.2023
Territory Sales Manager
Grameen Danone Foods Ltd.
10.2020 - 09.2021
Notre Dame University Bangladesh
MBA from Finance
09.2019 - 12.2020
Territory Manager
Quazi Enterprises Ltd. Group QA
11.2018 - 09.2020
Intern
United Commercial Bank Ltd. & Basic Bank Ltd.
06.2018 - 12.2018
Notre Dame University Bangladesh
BBA from Finance & Marketing
01.2015 - 12.2018
Notre Dame College
HSC from Business Studies
07.2011 - 09.2013
Narayanganj High School & College
SSC from Business Studies
01.2000 - 06.2011
Keyproficiencies
Keyproficiencies
- Strategic Sales Management
- Business Analysis
- Profit Loss Analysis
- Distribution Network Design
- Trade & Promotional work
- Emotional Intelligence
- Critical thinking & Creativity
- People Management
- Situational Leadership
- Marketing & product line development
Training& Workshop attended
Training& Workshop attended
- Finance for Non-Finance Manager
- 7 habits of highly effective Managers
- Advance selling strategy
- World Class Selling workshop
- Brand Talk 4.0
- 5th National Sales Ambassador meet
- Customer Marketing
- Channel Management
Training
Training
- Professional Certificate in Selling Skills, 1 week, EduPro, UK
- Lead the Leaders, 1 week, The Corporate Coach
- Territory Sales Management, 10 hours, Keeron
- FMCG Sales Excellence, 8 Hours, Keeron
- MS Excel for Professionals, 8 hours, Keeron
- Building your leadership skills for sustainable growth, 6 hours, The Corporate Coach
- Sales mastery: Mastering the selling process specialization for elite performance, 10 hours, The Corporate Coach
- License to Sales, 1 Day, Grameen Danone Foods Limited
- Microsoft Excel 9 to 5 Excellence, 14 Hours, Ghoori Learning
- Corporate Grooming & Etiquette, 8 hours, 10 Minute School
- Negotiations Skills, 1 Day, Mind Mapper Bangladesh
- Communication Skills, 8 Hours, Thriving Skills
- Leadership skills, 8 hours, 10 Minute School
Languages
Bengali
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Extra-Curricular Activities
Extra-Curricular Activities
1. Vice President at Notre Dame University Debating Club (NDUDC)
2. Active member of Notre Dame University Business Club (NDUBC)
3. Volunteer of Bangladesh's Assembly of Youth Advocates
4. Corporate Grooming & Public Speaking
5. Inter-university Business Case Competition
6. Active Member of Notre Dame College's English Club
Software
Microsoft Office 365
ERP
Canva
Preezi
Chat GPT
Gemini
Gamma AI
Quote
Every problem is a gift—without problems we would not grow.
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteImportant To Me
Career advancementCompany CulturePersonal development programsTeam Building / Company RetreatsHealthcare benefitsStock Options / Equity / Profit SharingWork-life balanceAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Reading
Volunteering
Affiliations
Affiliations
- Trainers Association of Bangladesh (TAB)
Personal Information
Personal Information
- Date of Birth: 06/21/95
- Nationality: Bangladeshi
- Religion: Hindu