Summary
Overview
Work History
Education
Skills
Languages
Timeline

Angélica Montoya

Marketing & Business
Mexico City

Summary

Communication and Marketing Professional with over 9 years' experience in the development, coordination, and implementation of marketing strategies and management.
Leader with a human focus towards efficient collaboration to achieve objectives and results-oriented strategist.

My professional background includes: Marketing Strategy, Brand and Product Marketing, Digital Marketing

Overview

1
1
Language
4
4
years of post-secondary education
9
9
years of professional experience

Marketing Coordinator

Citibanamex
2013-08 - 2020-03
  • Strategic planning, supervised marketing for launches for different Credit Card Products and special projects, e.g: Puntos Premia (Loyalty Program) Onboarding strategy, and Multi Relation Customer welcoming.
  • Developed and implemented Marketing Plan, work closely with all product development departments focused on achieving the business and marketing objectives of core Credit Cards.
  • Deep analysis of the millennial segment in Mexico and its relationship with money. Leveraged different market research strategies to optimize resources and detect areas of opportunity for the business.

Account Manager

Crossmedia Digital
2013-03 - 2013-06
  • Production team coordination for the development of arts and web page content. Developed strategies for digital campaigns, Brief generation and get the general scope of the project and preparation of the final budget.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

Account Executive

Klein Und Gross, S.A. de C.V
2011-11 - 2013-01
  • Production team coordination for the development of arts and web page content.
  • Identified new business opportunities through networking, marketing and prospective database leads.

Customer Loyalty Manager

Nutrisa S.A de C.V
2010-11 - 2011-08
  • Project leader of the loyalty club "Gente Saludable", developed and management of strategies for the brand relaunch ( change of image)
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

Work History

Diploma - Business Intelligence And Big Data

Universidad Anáhuac
2020-04 - 2020-11

Bachelor Degree - Journalism And Communications

Universidad Nacional Autónoma De México
2005-08 - 2009-05

Education

Skills

    Strategic planning and Analysis

Marketing Camapaigns management

Branding

Budget management

Digital marketing

Strategic event planning

Languages

English

Universidad Anáhuac - Diploma, Business Intelligence And Big Data
2020-04 - 2020-11
Marketing Coordinator - Citibanamex
2013-08 - 2020-03
Account Manager - Crossmedia Digital
2013-03 - 2013-06
Account Executive - Klein Und Gross, S.A. de C.V
2011-11 - 2013-01
Customer Loyalty Manager - Nutrisa S.A de C.V
2010-11 - 2011-08
Universidad Nacional Autónoma De México - Bachelor Degree, Journalism And Communications
2005-08 - 2009-05

Timeline

Angélica MontoyaMarketing & Business