Summary
Overview
Work History
Education
Skills
Quote
Languages
Timeline
GeneralManager
Ahmed Mansour

Ahmed Mansour

Marketing Manager
Cairo

Summary

Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success.

Special talent for enhancing corporate marketability through:

  • Planning & supervising the seasonal On Ground Activations & Promotions.
  • Planning and executing Events & Exhibitions.
  • Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.
  • Supervising all Digital Marketing Activations.

Overview

2
2
Languages
6
6
years of post-secondary education
12
12
years of professional experience

Work History

Marketing Manger

Zaytoun Development
2019-11 - Current

• Marketing Manager is the day-to-day lead for all marketing program, campaigns, and events.
• Responsible for helping Zaytoun grow its business and develop the brand image, through Handling all direct marketing activities and Communications Tools.
• Developing, planning and organizing marketing support annual plans to achieve the organization objectives and marketing strategies.
• Handling all the external marketing Communication Tools including marketing BTL campaigns in coordination with partners.
• Manage events including planning, organizing, managing operations and reporting events’ results and outcomes while ensuring deadlines and budgets are adhered to.
• Manage the entire lifecycle of marketing campaigns, printings, outdoors and activations.
• Follow up with all Marketing Activations, Events, and Sponsorships.

  • Supervise the creation of internal communications, press releases and speeches given by executives, as well as Web or social media presence, is all in the domain of communications management.
  • Planning & Implementing company’s Marketing Strategies, allocating budget items of detailed activities timetable such as:
    • Branding activities
    • Advertising and promotions through different Media Channels such as (TV, Digital, Radio,Billboards, etc.)
    • Create, Develop & Execute ZA-Mall Project Launch campaign
    • Responsible for Media planning and all Media Buying process

Business Development Manager

WIZIO London
2018-06 - 2019-11

I headed up WIZIO'S Business development efforts in Egypt.

Responsibilities:

  • Develop a growth strategy focused both on financial gain and customer satisfaction.
  • Conduct research to identify new markets and customer needs
  • Arrange business meetings with prospective clients
  • Promote the company’s products/services addressing or predicting clients’ objectives
  • Prepare sales contracts ensuring adherence to law-established rules and guidelines
  • Keep records of sales, revenue, invoices etc.
  • Provide trustworthy feedback and after-sales support
  • Build long-term relationships with new and existing customers
  • Develop entry level staff into valuable salespeople

Founder of Marketing Consulting Company

Tech Station
2015-07 - 2018-07
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Introduced new matrix organizational plan with clear roles and responsibilities to enhance processes while ensuring quality and regulatory compliance.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Participated in high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

Marketing Manager

ATIS Egypt
2014-01 - 2015-04
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Managed $1M marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for Aviation business segments.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for Aviation training clients.
  • Oversaw and adhered to communications department budget.

Brand Manager

ATIS Egypt
2012-01 - 2014-07

• My role as a brand manager was to enhance how brand is perceived to develop a strong relationship with the target audience. Making sure the brand stands out. This entailed a lot of research to know the insights and needs to cater to these needs, or to create new needs.
General Duties:
▪ Supported the Marketing Manager to prepare annual marketing plans
▪ Developed 360 marketing campaigns
▪ Managed creative agencies and other third parties to deliver marketing and
advertising material.
▪ Developed effective working relationships with sales, operation, purchasing, finance
departments in order to facilitate, & finish the work.
▪ Analyzed competitor prices, products, & sales.
▪ Developed a sales analysis report pre, post and during campaigns to evaluate marketing-spend Vs. Sales
▪ Planning and coordination of on the ground events and sponsorships
▪ Updated all digital and social media platforms, the website & Facebook

Marketing Executive

ATIS Egypt
2011-01 - 2012-01
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Directed and coordinated marketing activities and policies to promote our service

Sales and Marketing Executive

Laser Art
2009-01 - 2011-01

Education

Bachelor of Commerce

Helwan University
2004-09 - 2008-07

Thanwya Amma

Ahmed Lotfi Elsayed
2002-09 - 2004-07

Skills

Traditional marketing strategies

Promotions and marketing strategies

Targeted marketing campaigns

Property marketing

Marketing tools

Sales and marketing understanding

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Languages

ARABIC

English

Timeline

Marketing Manger

Zaytoun Development
2019-11 - Current

Business Development Manager

WIZIO London
2018-06 - 2019-11

Founder of Marketing Consulting Company

Tech Station
2015-07 - 2018-07

Marketing Manager

ATIS Egypt
2014-01 - 2015-04

Brand Manager

ATIS Egypt
2012-01 - 2014-07

Marketing Executive

ATIS Egypt
2011-01 - 2012-01

Sales and Marketing Executive

Laser Art
2009-01 - 2011-01

Bachelor of Commerce

Helwan University
2004-09 - 2008-07

Thanwya Amma

Ahmed Lotfi Elsayed
2002-09 - 2004-07
Ahmed MansourMarketing Manager