Yedda Stancil

My expertise lies in transformative business leadership development, uniquely balancing the intricacies of internal well-being and external success. My passion is rooted in advocating for and nurturing the deep, mindful work that propels individuals and organizations towards their fullest potential. At Sit with Yedda, I have established myself as a beacon for leaders seeking serenity amidst life's turbulence. My role involves empowering coaches and leaders with mindfulness-based techniques, fostering a harmonious blend of inner peace and professional achievement.

I provide comprehensive guidance and resources that encourage coaches and clients to embrace calmness, letting go of stress and anxiety to unlock their true leadership capabilities. My approach is innovative, tailored, and holistic, aimed at revolutionizing organizational cultures, enhancing processes, and creating competitive advantages that spur significant growth in various industries.

My proficiency in narrative and behavioral change coaching and consulting methods ensures impactful and lasting transformations. As a subject matter expert, I adeptly oversee the entire spectrum of thought leader product strategies and business operations, from inception to revenue realization. My vision is clear and focused: to design and execute mindfulness-based offerings that resonate with our clients' overarching goals, seamlessly integrating personal growth with organizational success. My commitment is to sell the invaluable concept of inner work as the foundation for external success, aligning with the values and mission of your organization.

Services offered:

• Conduct Systemic Needs Analysis for Cultural Change
• Design, Develop, Implement and Sell Thought Leader Programs and Products
• Develop Custom Leadership Development Curriculum
• Education on Behaviors and Impact to the Bottom-line
• Executive Coaching - Individual and Team Coaching
• Financial Oversight and Budget Management
• Fundraising and Donor Engagement
• Incorporate Success Strategies for JEDI (Justice, Equity, Diversity, Inclusion) Initiatives
• Motivational and Educational Speaking
• Organizational Strategy and Vision Setting
• Partnership Development and Community Outreach
• Staff Management and Development
• Workshop Design and Facilitation (in person and digitally)

Transformative Leadership Skills:

Strategic Vision- Developed and executed transformative strategies that aligned organizational goals with evolving DEI market trends, resulting in sustainable growth.

Change Management- Led cross-functional teams through organizational change by fostering a culture of adaptability and innovation.

Inclusive Leadership- Championed diversity and inclusion initiatives, driving positive cultural shifts and enhancing team cohesion.

Conflict Resolution- Employed effective conflict resolution strategies to maintain harmonious working relationships and facilitate collaboration among team members.

Coaching and Mentorship- Mentored and coached individuals at various career stages, guiding them towards personal and professional growth.

Leadership Development- Designed and implemented leadership development programs, resulting in the cultivation of a talent pipeline for future leadership roles.

Marketing Skills:

Market Research- Conducted comprehensive market research to identify emerging trends, consumer behaviors, and competitive landscapes.

Strategic Planning- Developed marketing strategies aligned with business objectives, ensuring consistent brand messaging and customer engagement.

Content Creation- Produced compelling and targeted content for various platforms, including website copy, blog articles, social media posts, and email marketing campaigns.

Digital Marketing- Executed successful digital marketing campaigns, encompassing SEO optimization, pay-per-click advertising, and social media management.

Data Analytics- Leveraged data-driven insights to measure campaign effectiveness, refine strategies, and optimize marketing ROI.

Brand Management- Managed brand identity, visual elements, and tone of voice to maintain brand consistency and integrity.

Public Relations Skills:

Media Relations- Established and nurtured relationships with media outlets, resulting in increased positive media coverage and brand visibility.

Crisis Communication- Developed and executed crisis communication plans, effectively managing reputation during challenging situations.

Stakeholder Engagement- Built and maintained strong relationships with stakeholders, fostering trust and collaboration.

Press Release Writing- Crafted impactful press releases that conveyed key messages and garnered media attention.

Event Management- Organized and managed successful public relations events, coordinating logistics and ensuring seamless execution.

Community Engagement and Fundraising - Implemented community engagement strategies to enhance the organization's reputation, community relations and financial agility.

Major Contributions:

• Highly sought after for success in facilitating a myriad of programs for cultural transformation, staff engagement, and workforce optimization online for 5,000+ employees.
• Develop and deploy leadership development programs to enable revenue growth and enhance bottom-line results.
• Facilitate proactive group workshops and one-on-one coaching with an individually customized approach.
• Garner recognition for building consensus and for proving vital to year-over-year revenue growth and boosting executive impact and effectiveness.
• Assess corporate clients’ operations and identify opportunities for corrective actions, change management, and business process re-engineering with creative insights and calculated action plans.
• Trained and supervised staff to consistently meet performance goals and customer service standards.
• Developed and implemented marketing strategies to increase customer engagement and drive revenue.
• Verified that coaches in program attained full certification and licensure.
• Supported execution of development program to retain and grow coaching staff.
  

Additional Executive Leadership Skills:

• Spearheaded strategic planning initiatives to align non-profit goals with community needs, ensuring impactful delivery of inner work programs.
• Excelled in fostering partnerships with local organizations and stakeholders to amplify community outreach and program effectiveness.
• Demonstrated adeptness in navigating complex grant processes, securing funding to support and expand non-profit initiatives.
• Implemented innovative solutions to streamline operations, resulting in increased efficiency and reduced operational costs.
• Championed a culture of continuous improvement and learning, encouraging team development and personal growth aligned with the organization's mission.
• Advocated for and successfully integrated principles of mindfulness and emotional intelligence into organizational practices and leadership training.

Radically shift the global professional coaching industry towards excellence by empowering coaches to deepen learning, have high-quality impact on human life, and to give back to the world. Provide coaches with the world’s best training and resources - all available online!. Partner with the world’s leading experts in the industry and offer interactive and digital learning experiences that allow the coaching community to grow and shape their skills as a coach more deeply, offering various learning programs and opportunities throughout the year. Subject matter expertise with digital coaching platforms, services, operations, and content. Ability to manage complexity across multiple stakeholders, competing priorities, and apply data-driven approaches toward optimizing the product lifecycle and roadmap. Success in delivering on product and sales targets for global markets.

Coach hosts duties include:

• Meeting with the support team and thought leader to design session, preparing for thought leader content, reviewing session slide deck of what will be covered.
• Join calls 30 minutes before official session start time to go over any logistics and check sound/video in the green room with the support team
• Manage the teaching process with thought leader as needed during sessions.
• Use coaching expertise to pull the best, most common and most relevant questions/comments coming through the Q&A box whenever thought leaders pause for questions/comments.
• Provide back-up facilitation and teaching as needed for thought leaders.
• Act as a conversational bridge between participants and thought leader to catch and correct any general points of confusion or question.
• Ensure coaches assimilate content and learnings and understand how to apply thought leader content to client coaching needs.
• Ensure sessions stay on time; let thought leader know if pace adjustments are needed.
• Communicate with coaches in learning platform between sessions and provide coaching resources as needed.
• Developed and maintained courteous and effective working relationships.
• Proven ability to learn quickly and adapt to new situations.
• Worked well in a team setting, providing support and guidance.
• Worked effectively in fast-paced environments.
• Self-motivated, with a strong sense of personal responsibility.
• Passionate about learning and committed to continual improvement.
• Organized and detail-oriented with a strong work ethic.
• Skilled at working independently and collaboratively in a team environment.

Support growth of VCU students and companies as well as jobs in RVA entrepreneurial ecosystem. Perform outreach and networking to drive awareness of VCU School of business programs. Identify early-stage companies in RVA with high potential by building and managing a pipeline of companies. Facilitate connection of startup companies to support resources and university faculty. Play lead role in vetting and evaluation of companies seeking funding from VCU programs. Assist early-stage companies in developing business strategies. Mentor inexperienced entrepreneurs in key start up activities related to team formation, strategic marketing, and business development, strategic partnering, manufacturing strategy and fund raising. Project Management for Henry Ford Entrepreneurship Academy, HFEA, housed in Department of Management and Entrepreneurship at VCU. Consultant for Ford teaching entrepreneurship and business coaching via workshops globally thru HFEA.

Major Contributions:

• Teach business development and talent development classes for c-suite leaders and founders.
• Develop learning curriculum for leadership and business development and personnel management courses for Nelson Mandela Fellows across continent of Africa.
• Develop coaching workshops for Henry Ford Entrepreneurship Academy-delivered to over 5000+participants in Africa and Middle East.
• Support general operational needs across all partners for Henry Ford Entrepreneurship academy locally and globally.
• Manage all learning programs for VCU management department and projects related to learning teamwork and developing strong leadership skills for employees within VCU and in local and global community VCU serves.
• Build and lead a globally inclusive, innovative, agile, and customer-centric team that is diverse and regionally dispersed across Middle East and Africa.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Managed time efficiently in order to complete all tasks within deadlines and assisted in local and global fundraising.
• Taught Entrepreneurship to the University of Richmond School of Business as an Adjunct Professor in cross cultural partnership program.

Part time teaching faculty for state university. Expertise in the health and human performance field, bringing industry knowledge, and education experience, incorporating that with curriculum to provide a comprehensive experience to students that will help them develop the skills necessary to transition into the work force.

Courses taught:

• Instructor for HPEX 300, Delivery of US Healthcare-HPEX 300 covers the history of US Healthcare, Healthcare Plans, Regulatory Compliance, Health and Welfare Analysis, and Health Program and Planning at the corporate and community level. Along with assessing the implications of the Affordable Care Act, telehealth and telemedicine and the future of US Healthcare utilizing technology to deliver all phases of health and well-being services for employees and communities.
• Instructor for HPEX 354, Coping and Adaptation-HPEX 354 covers the significance of “stress” in our lives and the potential impact on one's health and well-being. Stressors, such as illness or injury, financial difficulties, death, personal loss, college, careers, personal and family relationships, life changes, divorce, technology, aging, are examined. A holistic approach to coping and adapting to stress is utilized, focusing on dimensions of the whole person (mental/intellectual, physical, emotional, spiritual). How stress can be alleviated, managed or used to our advantage is emphasized. In addition, strategies for dealing with modern-day stressors are identified, discussed and applied to both personal and professional settings.
• Instructor for HPEX 357, Personal Health and Behavior Change. HPEX 357 covers and teaches how to apply the science of health and wellness to personal exploration of health behaviors, motivations, and goals. Learn core concepts of current health issues as they pertain to individuals and the community. Explore health behavior through the learning process, practical assessment and analysis, and determine interventions needed to improve outcomes. Use evaluation activities to determine whether plans are successful or need further intervention.

Major Contributions:

• Collaborated with department head to create dynamic, ongoing curriculum development, and instruction improvement program.
• Designed and distributed feedback forms to continually improve teaching skills and develop stronger connection with students.
• Assisted Health and Human Performance department staff in coordinating faculty curriculum development and instruction.
• Organized, prepared, and revised health and human performance course material and applied technological options for online and course-related software.
• Developing a course syllabus for each class they teach
• Lecturing, leading class discussions and conducting other teaching activities during scheduled classes
• Creating, administering and grading various assessment methods
• Answering questions and providing additional support for students
• Calculating and submitting grades for all students
• Collaborating with other professors to create coursework or support the department
• Following established expectations and protocols for the department
• Conducting research and staying current in the field

Lead all corporate operations for parent company and 2 subsidiaries with 100+ employees to achieve business plan objectives, fulfill company vision, and maximize revenues. Serve as expert advisor and consultant to key clients comprised of individuals and organizations for a wide range of human resource and health and wellness services. Drive all phases of community and employee program development, from strategic planning to implementation. Design and hire staff to administer comprehensive counseling and training programs for human resources and health and wellness plans and compliance, as well as development of preventative health plans. Collaborate with executive management team to provide and evaluate healthcare costs, effective human resources processes and executive physicals. Assist companies in all areas of Health and Wellness program planning and delivery of wellness services.

Major Contributions:

• Launched area's first holistic consultative wellness coaching company serving over 100 local businesses and over 25 globally.
• Launched the first integrative medicine practice in the state of Virginia, The Center of Integrative Medicine,
• Launched the area's first holistic health club, The Richmond Alternative Center for Health.
• Launched the Mindfulness Bar, an integrative leadership development think tank, uniquely designed to address a crucial gap in contemporary leadership practice.
• Drove successful development of a wellness company from scratch, achieving profitability while maintaining ideals.
• Selected by Style Weekly magazine as one of Virginia's “Top 40 Under 40” in recognition of promoting health, wellness, and prevention while achieving business profitability.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Developed and implemented comprehensive risk management programs to mitigate potential liabilities.
• Managed financial, operational and human resources to optimize business performance.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Maintained P&L and shouldered corporate fiscal responsibility.

Direct financial and administrative operations for Virginia's first turnkey “Health Atlas” program, developing a comprehensive resource of statewide health data derived from a wide range of sources. Collaborated with board members from multiple state agencies to ensure fulfillment of program goals. Forged strategic partnership with top state officials and performed fund-raising activities state-wide. Orchestrated development of the website and collateral marketing materials. Community collaboration and program development across all sectors to ensure launch success. Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.

Major Contributions:

• Drove strategic improvements to enhance operational and organizational efficiencies.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
• Partnered and influenced effectively across organizational ecosystems.
• Directed technological improvements, reducing waste and business bottlenecks.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Spearheaded creation of the first “Health Atlas” model in the United States that would serve as the benchmark for other state projects.
• Augmented annual funding by 110% by leveraging extensive network of contacts and applying effective business methodologies to drive the success of a non-profit organization.
• Managed financial, operational and human resources to optimize business performance.
• Earned honors by the Council on VA Future for achieving program goals.

Established an obesity prevention education program utilizing expansive knowledge base of physical fitness and nutrition. Coordinated program activities across 35 state offices, instituted policies and procedures, and evaluated demonstrations and educational presentations. Ensured effective and accurate communication of information regarding resources. Managed grant application processes and researched regulations and legislative proposals to assess potential impact on service delivery. Networked with community organizations and leaders for volunteer opportunities and cooperative engagements.

Major Contributions:

• Development of a statewide obesity plan by successfully coordinating 35 offices throughout Virginia and working in conjunction with the Governor's office.
• Achieved consensus among various parties by effectively demonstrating the significance of program goals and grant making strategies.
• Served as program spokeswoman on numerous radio and television interviews.
• Developed and lead statewide needs analysis focus groups to encourage community feedback.
• Trained and supervised staff to consistently meet performance goals and customer service standards.
• Trained and provided information to new volunteers to contribute to activities and programs in constructive ways.
• Monitored budget and expenditures, keeping department within budget.
• Performed assessments on activity programs to determine what specific activities were suitable.
• Created and maintained detailed reports of daily, weekly and monthly operations.
• Maintained activity records and reports to evaluate program success and identify areas for improvement.
• Earned Proclamation by the Governor of Virginia.

Managed team of 25 to facilitate daily activities of a 65K square-foot-facility in alignment with organizational objectives in conjunction with the board of directors. Established start-up operations including development of human resources policies, scheduling and logistics, and new program implementations. Conducted financial management activities including health plan administration, fund-raising, payroll, accounts payable/receivable, and membership account management. Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Major Contributions:

• Built a solid foundation for a new non-profit organization that led to 200% growth in its first year and 300% growth in its second year.
• Drove the success of a non-profit organization by applying business principles to maximize revenue.
• Raised property accuracy and accountability by creating new automated tracking method.
• Achieved team goals through formalized training plans, coaching, and performance management.
• Analyzed customer feedback and identified areas for improvement to drive business success.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Developed systems and procedures to improve operational quality and team efficiency.
• Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Earned the Arthur Ashe Award for Excellence.

Oversee operations for key territory comprised of 13 health club locations across 3 states. Analyze membership trends, identified opportunities for improvement, and devised strategic marketing solutions to promote new business development. Guide club operation managers to achieve targets of each location. Directed recruitment, training, and customer service activities. Major health club company with 300+ locations throughout the United States.Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.

Major Contributions:

• Reduced operational risks while organizing data to forecast performance trends.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Implemented business strategies, increasing revenue and effectively targeting new markets.
• Catapulted ranking of struggling facility operation from 295th to 10th companywide in only 3 months.
• Drove revenue up 171% in 10 weeks by increasing personal sales and implementing effective sales management initiative.
• Achieved 3 promotions in less than a year.
• Determined performance benchmarks and completed ongoing evaluation of employee work.
• Prepared, calibrated, and monitored production levels to achieve targets.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Conducted routine inspections to check quality and compliance with established specifications.
• Trained and guided team members to maintain high productivity and performance metrics.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Won Elite Performer Award in recognition for performing within the top 5% nationwide.

Awards and honors
- Attained Summa Cum Laude distinction upon graduation, reflecting exceptional academic excellence.
- Achieved a high Cumulative GPA of 3.90/4.00, demonstrating consistent scholarly rigor and dedication.
- Consistently recognized on the Dean's List every semester, highlighting sustained academic achievement.
- Awarded 1st Prize in a highly competitive Capstone Project Competition, showcasing innovative thinking and practical application of business concepts.
- Served as Vice President of the International Business Program, evidencing leadership skills and expertise in global business strategies.
- Completed a Minor in International Business and Leadership Development, underlining a commitment to developing global leadership competencies.
- Honored as a recipient of the VCU Cultural International Business Certificate Program, underscoring a deep understanding of cultural dynamics in international business contexts.

Undergraduate Education
Virginia Commonwealth University, 2000 – 2004
Bachelor of Science in Health and Human Behavior, magna cum laude