Tripti Singh

Brickex - A property listing and financial product platform for brokers, channel partners and customers (worked on website and mobile app- front end and back end)

• Developed deep understanding of customer needs and business goals to build product/feature using Agile Methodology
• Lead project planning, design prototyping, product/feature development, testing and launch activities to ensure timely delivery
• Conducted user interviews to understand the friction points with existing version of the system
• Documented and created Epics, User Stories using JIRA, maintained Product Backlog and tracked Sprint Backlog along with development team to build mandatory requirements
• Came up with wireframes for new process flow on platform website. Conducted User Acceptance Testing.
• Developed customer lead generation strategy along with marketing team using Social Media, Search Marketing , SMS, Email campaigns to boost ROI and tracked the same using Analytics
• Created seamless onboarding process for channel partners by replacing existing time-consuming process with an optimized one
• Improved user (channel partner) registration funnel from, 0.2% to 3% thereby improving overall business growth
• Aligned business and tech team ensuring product delivery keeping customer centricity in mind

Piramal Finance – A platform that provides funding solutions to real estate developers

• To develop corporate website which gives complete information about the company and its products to its stakeholders
• Organized internal meetings with Managing Director and other business stakeholders to strategize, define and refine the solution
• Conducted meetings with tech team to help them understand the requirements and train them on products/features
• Devised wireframes, product/feature process flow and end to end content for the website in line with the corporate guidelines
• Ensured that the development team delivers a user-friendly website
• Lead end-to-end strategy for front end and back end website from design to lead generation

Pchf.in – Product Manager

A platform which provides Housing Finance solution.

• Came up with a strategy to merge Piramal Finance website into new aggregated product
• Helped development team to understand the requirement and created user stories
• Rigorous meeting with Business Head, Tech and respective Department heads to deliver the product in specified time

• Coordinated and managed various activities related to website-Designing, Development and Marketing of real estate products through website
• Handling and managing companies events (road show, corporate presentation, exhibition nationally and internationally)
• Conceptualization of marketing material and managing digital marketing campaigns for the company
• Conducted primary & secondary market research to develop strategies for the company
• Tracking and analyzing companies marketing/sales data
• Regular research on the real estate industry to come up with ideas and strategies for selling product/services

Projects undertaken

• Focus group study on Viewership of Indian audience with reference to Star World
• ITC project on Awareness level of its products among Gold Gym Members
• Conducted Mystery Audit of Wills Lifestyle an apparel brand of ITC at various stores in Mumbai to check store performance
• Understanding the concept of Qualitative and Quantitative Research.
• Handling projects for brands like STAR, ITC's Wills Life Style, Apple, High Street Phoenix Mall
• Understanding consumer insights with regards to the brand/product/company they are dealing with and Gathering valuable data through surveys and interviews