Tricia Frazar

Digital Art Director

• Contributed to creative process through original ideas and inspiration.
• Collaborated with designers to implement artistic vision.
• Presented concepts, copy and art during internal and client reviews.
• Researched industry trends and evaluated competitive products.
• Made collateral to support various marketing campaigns and visually communicate concepts.
• Enforced uniform style guide for project consistency across contributors.
• Managed technological considerations to meet defined goals.
• Managed client relationships and expectations for creative projects with varying budgets and objectives.
• Collaborated with production on task list creation to meet overall project goals on time.
• Anticipated design issues and proved to be proactive in developing effective solutions.
• Fostered highly communicative, collaborative team culture on visual product projects.
• Preserved branding standards of assigned accounts.
• Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
• Created and implemented forward-thinking initiatives to improve employee engagement.
• Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.
• Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances.
• Guided company reached first ever accomplishment of launching 40 new sites in one month and during pandemic.
• Coordinated ongoing technical training and personal development classes for staff members.
• Maintained current knowledge of industry regulations and legislation to amend policies and promote compliance.
• Instructed senior leaders on appropriate employee corrective steps.

Onboarding Specialist

• Set and maintained expectations and goals for client's new website.
• Set and maintained expectations and goals for client's new website
• Guided clients through detailed story discovery
• Identified key requirements needed to maintain branding and business strategy.
• Analyzed, evaluated, and overcame program risks, and produce program reports for management and stakeholders.
• Creation and presentation of digital marketing strategies. Including marketing department transition and onboarding.

• Created new department focused on lead nurturing and conversions for dental practices.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Utilized and organized Customer Service Management Software enabling Zapier and Call Tracking Metrics as well as email integration for tracking and communication of leads.
• Cultivated strong client relationships and extended marketing services, driving $100,000's in additional revenue.
• Set standards of proper tools for lead nurturing based on exceptional dental practice history.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Managed onboarding of new clients.
• Served as Project Manager for new account creations.
• Served as point of contact for either client or client internal account manager.
• Created and maintained monthly reporting and invoicing.
• Managed team for quality of service and scheduling.

• Established and maintained exceptional client relationships for dentists, consultants and marketing professionals.
• Successfully managed over 300 projects from procurement to commission.
• Identified plans and resources required to meet project goals and objectives.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Modified and directed project plans to meet organizational needs.
• Drove team success through shared vision and recognition of quality performance.
• Oversee multiple project teams, ensuring program goals are reached.
• Presentation of digital websites to client and ensure that goals are met.
• Client guidance for domain optimization, purchase and/or transfer.
• Execute migration of emails to and from platforms as needed.