Tom Batchelor

Pioneered and scaled the association partnership model that underpins Exectras' GTM motion today. Originated more than 30 association relationships, built the first sales team and compensation plan from scratch, and designed multiple operational systems to support sustained growth. Despite organizational resistance, continued to re-enter and rebuild Exectras’ commercial strategy at pivotal moments.

Built the initial association channel from 3 to 35 partnerships in 6 months, including reactivating long-dormant opportunities others had abandoned.

Designed and implemented a sales compensation plan that improved profitability while aligning incentives to long-term performance.

Created the company’s first CRM-integrated sales process, enabling reps to close deals using real-time tools and structured outreach.

Recruited, hired, and trained full inside sales team—only to see the system dismantled due to internal interference.

Originated AceIT™, a modular engagement and contact intelligence system that aligned vertical-specific cadences, CRM logic, and reporting into a unified growth platform.

2008 – 2011Focused on evolving insights from prior roles into scalable frameworks. Laid groundwork for CRM and outreach systems later deployed at Exectras.

Developed early-stage models for contact intelligence and GTM logic

Consulted with leaders on organizational blind spots and growth models

Entered as a new home sales consultant and quickly earned leadership attention by revitalizing stagnant communities through targeted repositioning and buyer engagement. Ultimately invited to architect the company's internet lead system, tracking $80M+ in previously unmeasured digital-originating revenue in under two years.

Took over the worst-performing community in the division (5 closings in previous 12 months) and sold out by August with zero cancellations.

Revitalized a second community previously averaging 3 sales/year to 36 homes in a single year, plus 10 pending.

Diagnosed a broken internet lead funnel and independently scoped the process, compensation model, reporting framework, and implementation strategy.

System tracked $36M in year one and $45M+ in year two in attributed internet-originated sales.

Joined during early growth of SEO industry. Proposed an enterprise expansion strategy that was dismissed—and later implemented almost identically post-departure. Left after expressing strategic concerns that were misinterpreted as misalignment.

Scoped a full enterprise go-to-market plan including pricing model, customer profile, service requirements, and sales motion.

Dismissed within hours of presenting strategic recommendation; company adopted the strategy two years later.

Joined a leading software company serving the developer community. Began developing original insights into CRM alignment, risk ownership in the buying process, and go-to-market inefficiencies. Authored an internal strategy document proposing restructuring of business development around niche leadership – it was ignored. Lessons here planted the earliest seeds of long-term system-building philosophy.

Proposed internal reorganization aligning outreach with vertical "gorilla" positioning.

Identified disconnect between product value and buyer risk, repositioning messaging to reach business decision-makers.

First articulated what would later become the blueprint for a CRM-driven insight platform.

Started with a low-performing sales territory and built it into a $450K/month region. Selected to join a startup team focused on networking VARs, where I grew monthly revenue from $10K to over $2.3M. Demonstrated strategic instinct well before formal roles or recognition.

Outpaced peers in opportunity activation and customer engagement.

Proposed shift from profiling to revenue conversion within weeks of initiative start.

Surpassed leadership expectations and created new market segment traction.