TODD HALL

Work History

Vice President - Account Director

Adcom Group

Cleveland, OH

11.2021 - Current

Managing and client service team of 7 (2 Sr
Account Directors | 2 Account Supervisors | 1 Account Associate)
Leadership and senior-level relationship owner of 3 clients (U.S
News Top-Ranked World Hospital System / Cleveland Clinic | Large Insurance Company / Medical Mutual | Largest Paint Manufacturer in World / Sherwin Williams)
Accountable for largest portion of agency’s monthly recurring and yearly project revenue totaling $2.5M
Insight and development of executive-level presentation of client’s key competitors to establish comparisons and benchmark goals related to awareness to determine appropriate client media investment

Agency Vice President

ATTANE, Formerly LINKMEDIA

Independence, OH

05.2018 - 11.2021

Lead and guide total client service team of 10 (2 Account Directors | 7 Account Supervisors | 2 Account Executives)
Oversee and support client roster totaling 35 across 4 focused verticals (Senior Living | Self-Storage | Addiction | Omni Local Residential)
Accomplished agency digital marketing monthly recurring and project revenue growth from $3M in 2018 to $9M by 2020
Increased current client revenue, accomplishing 60% YOY revenue increase thru new service offerings and current program upsells
Tasked with achieving agency targeted client retention rate of 85% and with current yearly rate of 89%
Development of new client Google Data Studio dynamic reporting in conjunction with analytics team, making efforts and results clearer to clients
Discovery and insight from reports have led to real-time view of goals, return on marketing efforts, and tactical strategy
Established new digital marketing roadmap approach that allowed clients to fully understand overall tactical approach and budgets required to drive KPI and business goals
Created roadmap has led to integrated product offerings and higher-value client engagements
Creation of new client collateral presentations expressing value proposition of agency solutions and services
Instituted concept and messaging around not only understanding and driving success for clients through digital marketing core KPIs such as website traffic, leads, and qualified leads but also discussing overall client business objectives (CBO)
Provide direction and participation on top 15 clients’ revenue accounts when developing and presenting quarterly and yearly business results presentations and meetings to client executive leadership teams
Individually discuss yearly, as well as quarterly, with each client service team member to develop achievable goals to not only help agency grow but also help their professional growth objectives

Client Account Director

Storage Vertical

04.2017 - 05.2018

Lead point of contact for day-to-day communication of clients for Self-Storage vertical
Direction and implementation of website and digital marketing program results
Provided leadership, strategic direction, and management for all online marketing channels including Paid Media (PPC) and Search Engine Optimization (SEO), Email, Social Media, and Display Advertising
Focused on growing vertical revenue, client retention, online marketing channel performance improvement, and attribution.

Founder/Strategic Digital Marketing Consultant

TABLETURN MARKETING

Westlake, OH

04.2016 - 04.2017

Account management/consultant for digital-online marketing
Helped develop and execute company’s marketing plans against defined marketing strategies
Direction and implementation of day-to-day digital marketing activities and programs
Provide leadership, strategic direction, and management for all online marketing channels including Paid Search, Search Engine Optimization (SEO), Email, Social Media, and Display Advertising
Core focus on growing channel revenue, account management for digital agencies, and improvement of online marketing channel performance and attribution.

Agency Vice President Business

PURE VISIBILITY

Ann Arbor, MI

01.2013 - 01.2016

Functional areas of include sales, marketing, project management, company leadership, new product development, and partnership development
Direct day-to-day marketing activities and future pipeline growth for all new business lead generation
As Vice President of Business Development and Marketing identify and acquire revenue opportunities for new and upsell opportunities for existing customers
Structured strategic proposals negotiate business terms and closed sales transactions
Leverage digital marketing knowledge and experience to efficiently manage sales and project lead teams to maximize client expected returns on engagement and upsell of product suites for agency thru measurable positive results
Documented and ensured internal project team members understand scope and goals of clients.

Search and Media Business Development Director

ROSETTA, A Publicis Company

Cleveland, OH

01.2008 - 01.2013

Reported directly to Search and Media Business Lead Partner and manage 3-person team, with 2 director-level reports
Identify revenue opportunities with new and existing customers
Structure strategic proposals negotiate business terms and close sales transactions
Direct day-to-day activities and future planning for all new business lead generation.

E-Commerce Marketing Manager

TTI FLOORCARE, Hoover and Dirt Devil

Solon, OH

01.2005 - 01.2008

Made websites more robust and consumer-friendly and growing previously informational sites into revenue generators
Define project scope and objectives, develop work plans, and fulfill role of manager/coordinator for multiple and concurrent initiatives
Synthesize/integrate disparate information, establish order from confusion and develop workable solutions for differing levels of customers (both retail channel partners and direct retail), management, and co-workers.

Summary

Overview

Work History

Vice President - Account Director

Agency Vice President

Client Account Director

Founder/Strategic Digital Marketing Consultant

Agency Vice President Business

Search and Media Business Development Director

E-Commerce Marketing Manager

Education

Bachelor of Science - Business Administration & Entrepreneurial

Skills

Certification

Timeline

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