Susan Adams
Business Development
San Diego,CA
Summary
Strategic-thinking Director of Sales with 25 years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies and driving territory development
Overview
13
13
years of professional experience
1
1
Certification
Work History
Vice President of Business Development
Hometown Restoration
Vista, California
01.2020 - 03.2023
- Grew revenue 100% in 2020, achieving $950K.
- Facilitated and managed business development plan based on market and industry research.
- Identified problems and implemented solutions to better streamline operations.
- Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects.
- Delivered strategic input into business decisions and deals.
- Networked with industry contacts to gain competitive insights and inform best practices.
- Managed annual review processes to support business functions and compliance.
- Identified and established KPIs to improve team efficiencies and sales strategies.
- Answered questions from subordinate leadership on relevant regulations and policies.
- Created and integrated market plans to position company brands in target marketplace.
- Identified institutions and market sectors with potential for expansion of operations, networking with key partners and individuals to build awareness of company within key demographics.
- Hired talented, trainable team members and drove new business strategies to grow revenues.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Marketed and developed key accounts by favorably representing company at membership and community functions.
- Tracked RFPs and bids to maintain finger on pulse of industry and anticipate upcoming potential projects.
- Coached, developed and motivated team to achieve revenue goals.
Sales Manager
WASH Multifamily Laundry
El Segundo, CA
04.2019 - 10.2019
- Managed and developed 7 field sales representatives in San Diego, Hayward, and LA.
- Grew new business team pipeline to over $2.5MM.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Performed sales consultations and educated clients on products and services.
- Maintained professional network of potential clients and business opportunities.
- Achieved company growth and brand development through market expansion and sales.
- Prospected for new business using databases and other strategies to generate sales.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Attended trade shows for in-person engagement and network building.
Business Development & Marketing Manager
BDS General Contractors
San Diego, CA
03.2018 - 12.2018
- Developed new business in hotel, HOA, realtor, and commercial sectors.
- Marketed company in 6 industry associations and trade shows.
- Sold $250K project in first 3 months.
- Added 25 new management company/hotel bids totally over $3MM.
- Executed marketing communications to increase brand awareness and visibility and influence customer buying decisions.
Sales & Marketing Director
Plumber Tom
San Diego, CA
09.2017 - 03.2018
- Engaged new business in CA & AZ.
- Supervised and developed operations and staff of 7.
- Marketed company at industry events & trade shows.
- 15 new accounts in first 3 months.
- Engaged customers in friendly, professional dialogue to determine needs.
- Developed trusting relationships with customers by making personal connections.
Business Development & Marketing Manager
ASAP Drain Guys & Plumbing
San Marcos, CA
08.2013 - 09.2017
- Approached and developed new accounts totaling $4MM
- 450K new business in first year with 40% increase in 2014 & 60% increase in 2015.
- Organized and represented company at industry trade shows.
- Created and implemented marketing budget, materials, and advertising buys.
- Executed marketing communications to increase brand awareness and visibility and influence customer buying decisions.
- Researched and developed creative content for websites to promote brands in market.
- Drove brand value by utilizing basic consumer insight principles.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
San Diego Regional Brand Manager
Cartvertising
San Diego, CA
03.2012 - 08.2013
- Devised effective sales and marketing strategies, generating over $267K in net annual sales for 2013.
- Ranked 10 out of 30 salespeople in Q4 2012.
- Planned, developed and led negotiation of key business partnerships.
- Leveraged customer and industry trends to shape successful solutions and approaches.
South County Team Manager
Money Mailer of San Diego
San Diego, CA
09.2010 - 02.2012
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Performed sales consultations and educated clients on products and services.
- Maintained professional network of potential clients and business opportunities.
- Achieved company growth and brand development through market expansion and sales.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Prospected for new business using databases and other strategies to generate sales.
- Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
Education
B.A. - English
University of North Florida
Skills
- Project Management
- Customer Service
- Relationship Building
- Pipeline Development
- Decision Making
- Business Development
- Strategic Partnerships
- Team Building
- Lead Generation
- Contract Review
- Performance Evaluations
- Sales Presentations
- Client Consultations
- Strategic Planning
- CRM Platforms
- Pipeline Management
- Salesforce Management
- Advertising Campaigns
- Networking Events
- Verbal and Written Communication
- Sales Quota Management
- Detail-Oriented
- Team Recruiting and Onboarding
- Time Management
- Problem-Solving
- Customer Complaint Resolution
Certification
- CA DRE License # 02114290 - 2022
- CSLB License # 132098- 2022
Additional Information
ASSOCATIONS
CAI-SD,SDCAA, SDCLA, SDAR
Board of Directors, School of Creative and Performing Arts, Volunteer Usher, Vice President, Presidio Park HOA
Timeline
Vice President of Business Development
Hometown Restoration
01.2020 - 03.2023
Sales Manager
WASH Multifamily Laundry
04.2019 - 10.2019
Business Development & Marketing Manager
BDS General Contractors
03.2018 - 12.2018
Sales & Marketing Director
Plumber Tom
09.2017 - 03.2018
Business Development & Marketing Manager
ASAP Drain Guys & Plumbing
08.2013 - 09.2017
San Diego Regional Brand Manager
Cartvertising
03.2012 - 08.2013
South County Team Manager
Money Mailer of San Diego
09.2010 - 02.2012
B.A. - English
University of North Florida
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