Smriti Kirubanandan
Los Angeles,CA
Summary
Driven by Passion. Focused on Impact.
Experienced strategist, business development and marketing executive with 10 years of experience at the intersection of healthcare, technology, and innovation. Expertise in building new businesses and revenue streams focused on market research, analysis, and evaluating growth strategies. Adept at strategic thinking, networking, sourcing and structuring fruitful partnerships, building and managing cross-functional teams, and delivering top-line growth. Expertise: Business development, strategy development + strategic partnerships, client relationship management, market research and analysis, project management, public health, building community health programs, healthcare thought leadership, nutrition consulting, food equity advocate, wellness equity advocate
Overview
13
13
years of professional experience
Work History
Engagement Manager
TATA Consultancy Services
Los Angeles, United States
01.2020 - Current
- Responsible for client engagement and management , serving as a bridge between client and team
- Responsible for driving innovative solutions to solve client problems
- Serving as a strategic advisor for Healthcare in projects by conducting market research, competition analysis and bringing in cross functional and cross industrial teams to solve client issues
- Driving project ownership and management
- Leading Growth and Transformations projects across all Healthcare units globally up to $15M+ per annum
- Conceptualizing new marketing initiatives to raise brand awareness and engage existing clients - Brand development, event and conference planning, reviewing marketing campaigns
- Building a significant revenue of $10-20 million per year by strategically planning solutions, focusing on long term sustainable strategies
- Leading Corporate Social Responsibility within TATA Healthcare to engage with community health, thought leadership, conducting events, and spreading the importance of Healthcare Equity and access
Board Member
World Food Bank
Washington, DC
01.2022 - 06.2022
Director, Business Development and Partnerships
Chromadex
Los Angeles, United States
01.2017 - 01.2020
- Responsible for bringing in new opportunities; growing business through sales activities (e.g
- Leveraging existing relationships cold-calling, social media / online prospecting, industry events / tradeshows, networking, and customer interaction)
- Achieved lead generation, prospecting and other sales management goals designed to build an optimal sales channel
- Responsible for building and maintaining strong, long-lasting customer relationships and work directly with executive members of client companies, anticipating and their needs and bringing new value to relationships
- Developed new marketing opportunities in coordination with the chief executive officer and chief marketing officer- podcasts, trade shows, conferences
- Spearheaded new product launches along with launching marketing and communications strategy in HongKong and United States
- Developed and implemented engagement campaigns for variety of healthcare clients; physicians, chiropractors
- Supported the team’s market research and competitive positioning analysis in partnership with regional presales, marketing and product development staff
Director, Wellness Solutions
One Health Solutions
Singapore, Singapore
01.2015 - 01.2017
- Developed and launched wellness module consisting of conception and launching of user interface (UI), workflow process for product/service launches, market research and social media content
- Coordinated between cross-functional teams, senior management and clients
- Responsible for managing teams to create and execute project agendas including go-to market strategies, customer success, meeting timelines/ deadlines and market penetration
- Collaborated with different teams to ensure sufficient staffing and ensure optimal quality of product
- Responsible for client experience and relationship management
- Coordinated with vendors in order to ensure cost- effective and efficient delivery of services
Marketing & Product Development Manager
Trifecta Foods
01.2013 - 01.2015
- Developed marketing and branding objectives
- Expanded product solutions and offerings
- Formulated and prepared marketing strategies for company executives
- Analyzed market trends and recommending changes to marketing and business development strategies
- Maintained branding of the Company and products to ensure market growth and exposure
- Developed social media campaign and presence
- Developed and strengthened relationships with all media to ensure the most effective messaging and positioning of the organization and the products
- Advised executives on calculated risks based on data-driven analytics
- Collaborated with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Founder
Foods Alive
01.2010 - 01.2013
Education
Master of Science - Public Health
University of California - Los Angeles
Los Angeles, CA2019
Master of Science - Engineering Management
University of California - Los Angeles
Los Angeles, CA2010
Bachelor of Science - Robotics
Carnegie Mellon University
Pittsburgh, PA2007
Bachelor of Science - Computer Science & Engineering
SRM University
2006
Skills
- Project Management
- Client Relationship Management
- Contract Negotiation
- Market Trends Analysis
- Relationship Building
- Strategic Marketing
- Strategic Planning and Alignment
- Marketing Strategy Development
Timeline
Board Member
World Food Bank
01.2022 - 06.2022
Engagement Manager
TATA Consultancy Services
01.2020 - Current
Director, Business Development and Partnerships
Chromadex
01.2017 - 01.2020
Director, Wellness Solutions
One Health Solutions
01.2015 - 01.2017
Marketing & Product Development Manager
Trifecta Foods
01.2013 - 01.2015
Founder
Foods Alive
01.2010 - 01.2013
Master of Science - Public Health
University of California - Los Angeles
Master of Science - Engineering Management
University of California - Los Angeles
Bachelor of Science - Robotics
Carnegie Mellon University
Bachelor of Science - Computer Science & Engineering
SRM University
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