Silvia L. Huber
Odessa,FL
Summary
Business Development & Account Management Professional
Over 20 years of success in driving sales and facilitating strong client relations to achieve business growth goals.
Highly accomplished and experienced sales professional with a proven track record of success in providing executive sales leadership, new business development, territory management, and talent development. Experience in maintaining client relationships and securing new business with large organizations has contributed to an exceptional, and broad-based knowledge of channel and multi-vertical sales strategy across multiple competitive industries. Proven ability to logically and effectively analyze market demand, industry changes, and client need. Outstanding ability to be concise, complete, logical, objective and persuasive in both written and oral communications. Continually focused on implementing contemporary sales methodologies and practices that balance the cost of delivery against customer demand, fostering new business, sales and overarching organizational growth.
Overview
21
21
years of professional experience
Work History
Inside Sales Representative
Accomplishments, LABCORP
01.2021 - Current
- Responsible for effectively communicating and selling the benefits of LabCorp in many physician specialties
- Increase usage with existing clients and develop and close their own sales targets on a monthly basis
- Sell lab testing services to professionals in a variety of medical fields
- Effectively communicate value proposition to all targeted customers and prospects
- Provide ongoing customer support, educate on focus products and market updates for current customers
- Collaborate with outside representative on new sales opportunities.
Account Development Specialist
AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL, American Express
01.2019 - 01.2021
- Drove the sale and profitability of, Global Business Travel solutions by proactively identifying sourcing new clientele and delivering innovative solutions that continue to add value and expand Amex’s sphere of influence and market penetration
- Identify key business drivers and develop new revenue streams and further expand existing accounts; identify individual client needs and develop focused solutions that foster brand loyalty
- Conduct competitor analysis and research market need in order to highlight the value that distinguishes AmEx products; develop competitive pricing strategies and contributing to P&L success
- Contribute to long and short term business planning, collaborating with leadership during C-suite reviews, quarterly and annual reviews, and business negotiations on rebids for strategic accounts.
Regional Account Director
KNOWBE4
01.2018 - 01.2019
- Fueled the sales funnel and as a top product for KnowBe4, Inc, driving the growth and expansion of the company’s information security product offerings to the Tampa market
- Utilized a consultative approach to identify, develop, and address how the company’s offerings could alleviate client pain points and address their individual needs
- Sourced well-qualified B2B leads, documented actions, and conducted cold-calling to drive brand expansion in the world of school security products and trainings
- Leveraged a strong work ethic, strong communication, collaborative, and team working skills to collaborate with internal partner, exceed sales quotas and build a pipeline of business.
Advertising Account Executive
SPECTRUM REACH / BAY NEWS
09.2017 - 01.2018
- Drive the development of sales across the Tampa market, supporting overarching sales goals by effectively managing relations with 8+ primary clients, including large local companies such as Maus Nissan
- Report directly to senior leadership and contribute to the enterprise-wide growth strategy of Spectrum’s advertising sales
- During first year, renegotiated single largest contract from $750K to $1.1M through strategic sales planning and business road mapping
- Drive growth and profitability of advertising portfolio by leading sales efforts in analyzing, targeting, developing, negotiating and closing new business deals; current sales in excess of 150% of target
- Cultivate and monitor business relationships, holding the trust of key decision makers that resulted in long-term partnerships
- Manage a complex, consultative sales process; educate internal and external customers and articulate conceptual value propositions while prioritizing tasks
- Develop new opportunities for present and prospective customers, continually focused on profession level and validating service offerings
- Identify new sales categories, generate leads and secure advertising agreements by directing accounts from proposal through post-analysis while providing client with excellent customer service
- Partner with the digital sales team to develop incremental and new revenue streams for Spectrum’s Digital portfolio
- Create campaigns and develop sales propositions that optimize target specific demographics across Spectrum’s service area.
Account Director
NATIONAL CINEMEDIA, NCM MEDIA NETWORKS
01.2001 - 01.2017
- Entertainment Marketing
- Managed a broad territory of Key Accounts, executing advertising, sponsorship, events, and promotions programs exclusively for Regal Entertainment, AMC Entertainment Group, Cinemark Entertainment in “FirstLook”
- Held performance responsibility for the entire portfolio
- Collaborated with marketing and development teams, worked in a cross-functional manner to produce launch initiatives that met market demand
- Led cross-divisional product packages for multiple accounts, positioned CineMedia as the advertising provider of choice within territory
- Developed and executed sales strategies that expanded product sales across regional network; achieved annual sales in excess of $500K
- Spearheaded strategic marketing and sales initiatives, achieving growth rates of 15% in annual sales for advertising slots
- Utilized sales and industry expertise to launch new products and services, devised appropriate regional promotional plans that supported business objectives and maximizing ROI’s
- Served as a subject matter expert and collaborator, sharing insights into mobile/digital advertising and marketing trends; aligned portfolio offerings with client objectives
- Provided a consultative sales approach to key decision makers in client organizations and companies; managed 100+ accounts
- Coached, developed, and mentored other sales executives; provided performance feedback and advised on corrective action as needed
- Identified, evaluated and positioned business growth opportunities that increased market share utilizing all portfolio assets (Digital/Mobile, In-Theatre, Lobby Promotions, Red Carpet Events).
Education
Bachelor of Arts (BA) - Sociology
University of Toronto
Skills
Sales Leadershipundefined
Timeline
Inside Sales Representative
Accomplishments, LABCORP
01.2021 - Current
Account Development Specialist
AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL, American Express
01.2019 - 01.2021
Regional Account Director
KNOWBE4
01.2018 - 01.2019
Advertising Account Executive
SPECTRUM REACH / BAY NEWS
09.2017 - 01.2018
Account Director
NATIONAL CINEMEDIA, NCM MEDIA NETWORKS
01.2001 - 01.2017
Bachelor of Arts (BA) - Sociology
University of Toronto
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