Shreya Kapoor

-Reviewing and analyzing technical requirements/business process needs of clients RFP / RFI and created end-to-end responses to RFPs / RFIs.

-Preparing techno-marketing proposals.
-Identifying customer requirements and preparing proposals and presentations.
-Detailed demonstration of WebEngage platform and its capabilities.
-creating solution documents and other key documents & presentations to enable sales as a function
-Strategic planning, market plan execution, doing competitor and market analysis.
-Maintaining strong relationships with CXO's and key decision-makers and influencers in the client organization.
-teaming up with sales, delivery, and Partner Managers to provide complete solutions to customers.

Leading the performance portfolio for North region

Developing strategy and managing execution of performance campaigns and meeting client expectations of KPI for various ecommerce and gaming clients including international clients.

In depth analysis of all performance campaigns and brainstorming suggestions

Training and skills development of new recruits and guiding team members for end to end campaign execution

• Handled end-to-end Advertisement sales process including client interaction, brand solutions, secondary research, data analysis, creating proposals, campaign execution and strategy development for branding and performance campaigns and internal and external stakeholder management.
• Working with the creator management team and brand solutions to design and implement a content strategy for influencer campaigns on Moj for multiple category clients

• Maintaining brand integrity and manage portfolio of products.
• Identify and monitor market trends and consumer preferences.
• Analyze brand positioning in online marketplaces and organizing promotional events.
• Product management, Strategic planning, community building and social media advertising.

Competition and Industry analysis for networking industry in India
Penetration strategies for Tier ll, Tier III and Global level
Brand Positioning Strategy
Zero cost customer acquisition strategies for Metvy
Customer Engagement and Retention strategies (Networking platforms and Metvy)

• Identified target segment and devised strategies for communication channels.
• Carried out SEO for Qatapultt website and tracked daily progress.
• Social media campaigns to increase engagement, website visitors and customer acquisition.
• Creating content by analyzing target segment behavioral data.
• Customer feedback analysis, Strategies to gain market share and marketing budget

Worked as a Business Development Associate for 1MG and carrying on primary research for targeting audience to promote 1MG either through social media marketing and through word of mouth.

Completed the sales target

• Worked on a project titled “CityInfoGuide” to develop a website used for booking hotels in major cities of India using AngularJS, Java and Javascript.