Hi, I’m
Rohan Dorairaj
San Francisco,CA
Summary
Dedicated professional with a history of brand marketing, growth strategy in multiple industries. Skilled in working under pressure, leading departmental teams, and adapting to new situations and challenges to efficiently and methodically achieve organizational goals.
Overview
8
years of professional experience
Work History
OneGoal
Director, Growth and Brand Initiatives
08.2023 - Current
Job overview
- Collaborate with Managing Director, Program, regional and national Partnerships teams to set vision & direction for a series of engagements and events supporting growth and impact goals.
- Ensure that the vision of all events & engagements is aligned with OneGoal's Brand Strategy.
- Support strategic alignment of cross functional events to ensure cohesive events strategy that supports multiple goals.
- Organize, project plan, and execute all logistics for growth and brand engagements such as partner meetings, open houses, and mid year capstone event for 600+ guests, included internal and external stakeholder guests, corporate sponsors, potential donors, and keynote speakers.
- Manage event staff and volunteers on specific responsibilities for pre-event set planning and day of event activities.
- Execute scope and sequence for partner/prospect communications campaigns.
- Work with OneGoal's marketing team to update national collateral and marketing materials and deploy through appropriate channels; create and leverage additional materials where needed.
- Serve as OneGoal Bay Area's liaison with our national Marketing and Communications team to identify and uplift Fellows, Alumni, Program Directors, Corporate Sponsors, Education Partners, and staff voices for public relations opportunities.
- Maintain OneGoal Bay Area's social media presence, elevating national and regional events, stories, etc. and using tools like LinkedIn to expand our networks and presence in the Bay Area
- Support stakeholder participation in public relations and brand engagements.
- Enhance team collaboration through regular communication, goal setting, and performance evaluations.
- Manage budgets effectively to ensure optimal use of resources while maintaining financial stability, specifically related to event budget management.
San Jose Earthquakes
Manager, Group and Premium Experiences
01.2022 - 03.2023
Job overview
- Lead Department of 21+ reps in revenue generation for the San Jose Earthquakes.
- Led Group Ticketing Team to 115% to goal of $2 million revenue target for the 2022 season.
- Oversaw interviewing, training, and goal setting/managing for 21+ Account Executives to drive ticketing revenue and manage various Earthquakes client accounts including but not limited to: Strategic Corporate Partners, Corporate Businesses, non-profits, heritage affinity groups, college partners, etc.
- Created new programs and executed successful marketing strategies for new/existing products and specific/organizational wide campaigns.
- Successfully collaborated with Earthquakes Strategic Corporate Partners to hold yearly Earthquakes stakeholder/client events to drive new group revenue generation and widen the Earthquakes fanbase through community outreach and philanthropy, and highlight strategic partner platforms/products.
- Bolstered Account retention by creating and offering unique value props and ticketing packages in a year to year cycle for various Earthquakes Group/Premium/Sponsorship accounts.
- Worked collaboratively with VP of Sales and Service, VP Marketing, brand marketing, partnership marketing, digital marketing, community outreach, and social media teams on developing collaborative ticketing/marketing campaigns for each of 17 Earthquakes home matches a season.
- Worked collaboratively to help manage Earthquakes Corporate Partners contractual needs and develop strategy to manage newly created sponsorship activations and programs for the Earthquakes.
- Served on board of Team Forward Together, San Jose Earthquakes' internal Diversity, Equity, Inclusion, and Belonging Board.
- Controlled budget, resources, and assets for department activities to comply with MLS promotional item regulations and player appearance standards.
- All direct report Account Executives finished within the top 6 across the entire department (21 sales reps + 1 manager and 1 director).
- Finished 3rd amongst the entire department (21 sales reps + 1 manager and 1 director) in group revenue generation ($300,000+ revenue generated personally) for the 2022 season.
San Jose Earthquakes
Inside Sales Rep/Account Executive/Senior Account Executive
01.2018 - 12.2021
Job overview
- 1st in total group revenue across ticketing department for the 2021 San Jose Earthquakes Season.
- 2nd in total group ticket revenue amongst representatives in ticketing and service department during 2019 season.
- 1st in total group ticket revenue amongst representatives in ticketing and service department during 2021 season.
- 2021 Group Account Executive of the Year Award Recipient (Most Group ticket revenue and new business sold during 2021 season).
- 2021 Silicon Valley Award Recipient (person who best exhibits the values of creativity, organizational leadership, entrepreneurship, new ideas, and new revenue generation).
- Top 3 in total FSE's sold during 2021 Season Ticket Deposit Conversion amongst ticketing and service departments.
- Inside Sales top 2 in most Season Ticket and Group ticket Revenue in Inside Sales Class of 6.
- Inside Sales Most revenue in the month of January ($4,000).
Major League Soccer
Sales Trainee
09.2017 - 11.2017
Job overview
- Managed season ticket and group sale accounts for various MLS Clubs during regular season and postseason campaigns.
- Met existing customers to review current services and expand sales opportunities.
- Met with and shadowed ticketing, sponsorship, and marketing executive within Major League Soccer, Soccer United Marketing, and 20+ MLS Clubs to gain deeper insight into best practices and strategies for maximizing sales revenue, building brand awareness across various MLS markets, and understanding sponsorship retention cycle.
- Recipient of most revenue in a week ($6,950.00).
- 1 in total sales revenue ($11,722.70).
- 1 in total closed sales (17).
University Of San Diego, Department Of Athletics
Marketing Intern
08.2016 - 05.2017
Job overview
- Prepared promotional materials for distribution on-campus and in the community, including fliers, table cards, newsletters, etc.
- Worked as representative for USD's Athletic Department involved with direct marketing campaigns to drive in ticket sales.
- Provided support with in-game management duties at all USD sporting events, including help with contests, special recognitions, halftime activities, etc.
- Created customized marketing materials to increase brand awareness of various USD sports as well as build positive fan engagement/development for those sports.
Education
University of San DiegoSan Diego, CA
Bachelor of Arts from Psychology, Marketing
05.2017
University Overview
- Awarded USD Student Organization's Creativity and Innovation Award,
- Study Abroad: Auckland, New Zealand, Social Psychology and Consumer Behaviors
Skills
- Sales Strategy Development and Implementation,
- Marketing campaign development and implementation
- Product Management and Branding implementation
- Event Planning and Execution
- Email Marketing development
- Partnership Building and Client Retention
- Marketing Communications creation
- Brand strategy development and implementation
- Data Analytics and Reporting
- Experience with Adobe Photoshop and Adobe LightRoom software, Constant Contact, Canva, SPSS statistical analysis software, and CRM software systems, including but not limited to Microsoft Dynamics, Archtics, and Salesforce
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director, Growth and Brand Initiatives
OneGoal
08.2023 - Current
Manager, Group and Premium Experiences
San Jose Earthquakes
01.2022 - 03.2023
Inside Sales Rep/Account Executive/Senior Account Executive
San Jose Earthquakes
01.2018 - 12.2021
Sales Trainee
Major League Soccer
09.2017 - 11.2017
Marketing Intern
University Of San Diego, Department Of Athletics
08.2016 - 05.2017
University of San Diego
Bachelor of Arts from Psychology, Marketing
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